Mis Tribus (My Tribes)

Founder, Kevin W. Shockey

What is it?

• A direct to fan community for cross media authors:– Tools & utilities for authors

– Access to authors & marketplace for fans

– Expert keyword driven tribes

• Based on free culture

Marketplace – What Markets?

Consumers -Social Cloud

Social Cloud:

- Internet

- Mobile

- Social Networks

- Communities

- Projects

- Personal

Consumers -E-Commerce

Social Cloud:

- Internet

- Mobile

- Social Networks

- Communities

- Projects

- Personal

$150B

Marketplace – What Markets Redux?

Social Cloud:

- Internet

- Mobile

- Social Networks

- Communities

- Projects

- Personal

?123

We all have a story to tell…

“Lady Gaga seems to know that a pop star’s own life is a story they are telling, and whether a celebrity takes an active role in the telling of that story or not, the story will be told.” @Caitlin_Burns

…even fans.

Author – Self Publishing

• What can just one person do?

• Blogger (Website(s))

• Facebook

• Twitter

• Flickr

• Postling:

• YouTube

• Tumblr

• Paper.li

• Storify

• Etsy

• TopicMarks

• LinkedIn

• Chime.in

Author - Distribution

- How to distribute your story?

- Most effective

- Least cost- Time

- Money

Problem #1 - Reach

• Complexity – Approaching ∞

• Consistency– Multidimensionally

• Cost effective

Problem #1 – Reach (Media Sharing)

• What we regularly share within our social graph:- Video- Fotos- Text:

- Status- Tags- Comments- Blogs

• How do we find our fans?

• How do we get them to share a small piece of our story?

Problem #1 – Reach (Social Graph)

Social Cloud

Problem #1 – Reach (Prosumers)

Social Cloud

Sharing Sharing

Consuming

Problem #2 – Shipping Product

• Process– Repeatable

• Consistency – Multidimensionally

• Coach– Need leaders to simplify and encourage action

Problem #2 – Shipping Product (Phase 1 Efficiency)

Social

Cloud

What can 1 person do?

Problem #3 – Monetization

• Trust– Turning permission into regular calls for action

• Consistency– Across all dimensions

• Repeatable process– With trust can regularly ask for sale (across

all dimensions)

Me

• 3rd Startup – DondeEs.com, SNAP Platform & SNAPPIX Project

• Author – O’Reilly Radar, Dondequiera, Tux Magazine, Free Culture Advocate

• Producer – Conversations Network

• Software & Systems Analyst – 20+ years, MS in Comp Sci

Team

• It’s just me, Gil, and:– Friends

– Seth Godin

– Steve Blank

– Jeff Gomez

– Jono Bacon

• With some help from:– Postling

– Paper.li

– Topicmarks

– Blogger

– Amazon Mechanical Turk

Lessons Learned – Rev 0.0

• Product:DondeEs.com – A local search advertising platform, think of Yelp for Puerto Rico.

• Customer Told Me:– Don’t understand technology,

but especially the Internet

– Very engagement little from community

• So I:– Realized that I needed to get

louder

– Conducted researchon successful transmedia producers

Lessons Learned – Rev 0.1

• Product:MisTribus.com is a portal that connects authors with tribes of their fans to manage their transmedia story

• Customer Told Me:– Don’t understand transmedia

– Too busy, can’t see WIFM

• So I:– Adopted cross-media

– Conducted researchon what’s possible

Lessons Learned – Rev 0.2

• Product:MisTribus.com is a portal that connects authors with tribes of their fans

• Customer Told Me:– Don’t understand transmedia

– Too busy, can’t see WIFM

• So I:– Implemented a cross-media

campaign for Guagua Pública

– Implemented transmedia story narrative with “A Bus Trip To

Further”

Products

• Conversational Model for Social Media

• Maximum Strategy

• Mis Tribus Publshing– 4 books published with SmashWords.com

– Contract with Barnes & Noble

Fanz.ly

• Platform for keyword conversation

• Simplifies daily tasks to generate engagement

• A revenue sharing opportunity

• A branding opportunity for companies

Home Page

@Fanz_ly

@Net_Fanz

Pet Fanz Daily