Custom Publishing

The Secret Weapon for

Your Top and Bottom Line

Your customers must be publishers of content to survive

You + Relationships + Content =Win, Win, Win

The Growth of US Custom Media

Outsourced custom publishing grew by 16.5% in 2007,the highest growth in marketing except word-of-mouth

Overall custom publishing spending is $34 billion

Source: Veronis Suhler

It’s expected to grow by an average of 11% or to $9.2 billion in 2012

A lot of money is on the table

Drive your revenue by making your customers thought leaders…

The Case for US B2B Custom Media

Business marketers spent 29% of their total marketing budget for 2008 on the creation and execution of custom content

42% of marketers increased their spending on custom media and custom content in 2008

The average US-based business spends $912,532 on custom publishing marketing activities

83% of custom content spending is allocated to print materials, 17% to online

74% of executives who read custom publications believe they are more effective than other forms of advertising at telling them about a company’s entire line of products and services

Custom Products Used By US Business Marketers

Consumer Research on US Custom Media

Engages and Educates Audiences85% view magazines as the preferred source of information about brands/products/advertising

Influences Purchase Decisions62% say brands that provide information about their products in custom magazines helps them make better purchase decisions

Directly Influences Purchase Activity59% have purchased a product mentioned or advertised in a brand-sponsored custom magazine

Influences Loyalty60% are more likely to repeat purchase from the brand that “shows it cares enough” to provide a custom magazine

The Power of Custom Media: ROI

Corporate Case Study: CDW

Five magazines (BizTech, FedTech, EdTech K-12, EdTech HiEd, StateTech)

Print magazine with integrated magazine Web site

Build customer loyalty to CDW, its technology and its salespeople

Differentiate CDW as a thought leader and credible partner for higher-value technology implementations

High-degree of peer-created content in print and online to foster trusted relationships with customers