Start with a few motivated employees,

get them loving it, and then use their success to bring new employees on board in waves.

YOUR MISSION, should you chooseto accept it, is to increase brand reach onsocial media through employee advocacy.

Brand messages reached 561%further when shared by employees

vs the same messages shared via

official brand social channels.

Brand messages are

re-shared 24x more frequently when distributed

by employees vs brand.

77% of buyers are more likely to buy from

a company whose CEO uses social media.

Leads developed through

employee social marketing

convert 7x morefrequently than other leads.

BRIEFING

Only corporate cultures rooted in

trust can do employee advocacy

well. Developing a company

culture that encourages social media sharing is essential.

Social media participation guidelines encourage participation, they don’t squelch it.

OPTIONS

Employee advocacy doesn’t work at gun point. Allow your employeesto choose to share content that fits their skills and interests.

PLATFORM

Using software that helps the company

share content with employees (and vice-versa)

is an important part of employee advocacy.

METRICS

Figure out what you want to track before you start,

so you can see how effective employee advocacy is.

CHAMPIONS

https://www.linkedin.com/pulse/my-favourite-employee-advocacy-statistics-sarah-goodall

http://wersm.com/5-stats-that-prove-employee-advocacy-is-crucial/

http://www.adweek.com/socialtimes/social-media-modern-marketing/492453http://www.convinceandconvert.com/social-business/7-ingredients-for-employee-social-advocacy/

SOURCES: