culture cultivation at startups: crux of your business model

Organizational Culture, crux of Startup business model

PeopleWiz Consulting

June 2017

The ordinary heroes of Taj

Importance of Culture2

https://www.youtube.com/watch?v=vQGz1Y

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Taj approach to HR


Fresh recruits from

small towns who have

the right attitude

(integrity & devotion

to duty), not

necessarily right skills

HIRE TRAIN

Train for 18 months , not 12.

All training done by

managers not external

consultants. Teach people

to improvise rather go by

the book. Ensure employees

can deal with guests without

consulting supervisor.

REWARD

Insist on employees to be “

guest ambassadors”.

Recognize customer

appreciation for an

employee within 48 hours.

Ensure recognition comes

from supervisor not top

management.

• Simply put, it is how my employees treat the customer when I am not around

• It is what happens when manager leaves the room

• It is the shared beliefs, values, assumptions that manifests itself in behavior

• Culture need not be good or bad but it definitely is strong or weak

What is Culture?


Why invest in culture?


In this increasingly

networked environment,

your organizational culture

can become your brand.

A company with highly developed culture of quality

spends on an average $350 million less annually fixing

mistakes than a company with a poorly developed one.

A company with a strong

culture performs consistently,

tends to be more reliable in

its financial performance.

Culture creation in start ups


ASSESS

Know yourself. Recognize your strengths

and weakness.

DEFINE IT

Create a compelling vision & purpose. A great culture starts with a

vision or mission statement. These simple turns of phrase guide a

company’s values and provide it with purpose.

Determine your Organization’s uniqueness/ Wow factor. Any

organization has a unique story. And the ability to unearth that story and

craft it into a narrative is a core element of culture creation

Clarify your values. Values offer a set of guidelines on the behaviors

and mindsets needed to achieve that vision.

Airbnb Core Values

your footer7



HIRE FOR IT

Hiring the right person for cultural fit.

Hire people smarter than you, more

skilled.

LIVE IT

When money is tight, how do we act? When a staff

member is ill, how do we respond? When a good

customer can’t pay their bills, what do we say?

When someone makes a mistake, how do we act?

TEACH IT

Communicate, create narratives, cite examples

of acceptable behaviors, curate stories



SHOW APPRECIATION

Recognize culturally appropriate

behavior

Reward employees who uphold

company values

SET EXPECTATIONS

Clarify strategic priorities

Engage your team in defining SMART goals

Clarify and track key measures. Have at least 1

unifying metrics.

STAY OUT

Define boundaries of operation but do not

micromanage



EVALUATE AND CORRECT

Culture evolves continuously, you can’t leave

it alone.

GET USED TO TOUGH DECISIONS

Letting People Go, A Painful, Yet Necessary Step.

In summary : Building Blocks of Culture


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culture cultivation at startups: crux of your business model

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