crowdopolis 2014 presentation: crowdsource workforce management
DESCRIPTION
The Evolution of Crowdsourced Video ProductionTRANSCRIPT
The Evolution of Crowdsourced Video Production
George Fleming Founder of SoMedia Networks
http://dailycrowdsource.com
by
Crowdsource Workforce Management
Who the Hell is SoMedia
&
What is Crowdsource Workforce Management?
• Company founded in 2006
• $20 million raised to date
SoMedia Networks Inc. Who we are
Cloud + Process Engineering
+ Managed Crowdsourced
Workforce
HISTORY
SoMedia Networks Inc. What we do
Custom professional video content produced anywhere in unlimited volume at the lowest price.
• Fast, 14-Day Turnaround
• On-Demand
• Lowest Cost
• Players + Analytics
• Consistent Quality
• Repeatable
• Turnkey Solutions
• Anywhere in North America
Over 3,500 contract video production professionals across North
America vetted and ranked by skill and experience level
Competition Markets
• Higher Value/Cost
• Focus on Creative
• Disrupts Ad Agencies
Creative Market Places
• Lower Value/Cost
• Focus on Reach and Cost
• Disrupts Local Video Production Companies
B2B Video Production
Current Crowdsourcing Models
Video Production Demand Growth Continues to Escalate
2013 Video Marketing Survey and Business Trends Report –
Web Video Marketing Council
VIDEO MARKETING HAS ARRIVED 93% OF MARKETERS PLAN TO USE VIDEO IN MARKETING,
SALES AND COMMUNICATIONS
BUDGETS & PRODUCTION INCREASING IN 2014
2014 Online Video Production Trends Report - May 2014
The New Problems of Video Production
Growth is Changing Market Dynamics Video Production Challenges
Scale: Management of numerous projects
Volume: Need for large numbers of videos at the same time
Reach: Need to produce videos in multiple locations
Cost: Budgets are growing faster than ROI
Is Business Video a Commodity?
Creative Processes vs. Products What is Business Video?
Rule applies
What is Crowdsource Workforce Management?
• w w w . s o m e d i a . n e t
“The re-organization of a complex task into a series of predefined and controlled groups of micro tasks which can be completed by a
specialized crowd.”
Crowdsource Workforce Management
Definition
Crowdsource Workforce Management What we did
Define the desired product & outcome
Map the process in as minute detail as possible – look for the variables
Standardize process requirements
Build in quality control buffers
Crowdsource Workforce Management Key Concepts
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Crowdsource Workforce Management Reseller System
SoMedia Networks Inc. Examples
Reduces Production Times
Eliminates Costs
Standardizes Quality Expectations
Scale and Volume
Crowdsource Workforce Management Key Aspects
SoMedia Networks Inc. Solutions
Reseller Solutions
Corporate & Agencies
SaaS Platforms
Internet marketing
companies serving SMBs
Corporate marketing
departments and large
agencies
Large-scale B2B platforms
and online marketing
companies
Key Aspects of a Crowdsource Workforce Management Solution
• w w w . s o m e d i a . n e t
Start by Defining Outcomes
Define and Isolate Creative Decision Making
Define Production Processes
Determine Process Requirements for an Ideal Outcome
Crowdsource Workforce Management Solutions Creating a Solution
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The Next Chapter of Online Video is Video Everything,
Everywhere
• w w w . s o m e d i a . n e t