creativity & innovation - week 6

Creativity + InnovationKevin Popović, B.A., M.S.

© Kevin Popović, SDSU Creativity + Innovation

CourseKey


Please check-in: dfwt30

Session 1.6

• Welcome• Roll, Admin• Game• Quiz


• Shameless Plug• Discuss Chapter • Assignments• Mid-Term

Make A Better: ToiletA Game of Collaboration and Innovation


The Problem Statement

• Design the next generation toilet that you can, BUT:

• Required: it fits in current spaces provided for toilets

• Required: it can be used by children and seniors• Required: it is affordable to the general public


Develop A Prototype

Prototypes are vehicles for communicating with and learning from others

• Sketch, storyboard, prototype – use whatever works to tell the story

• Give us a 'feel' for what the product would be like (overview)

• Show us how we would use the product• Show us how you’ve addressed the requirements


Make A Better: ToiletA Game of Evaluation


Chapter 67-75 of Creativity, Inc.


Diversity in Teams

Promote Diversity

• Define “Diversity”• Diversity brings breadth of perspective to the

tasks identifying and criticizing age-old assumptions and recognizing new possibilities.

• Bringing together diverse elements• Diversity just to be different is not what we’re

going after• What are we going after?


Diversity in Groups

• When groups are purposefully constructed to include diverse perspectives, the groups gain in terms of the number and variety of angles from which a problem can be assessed.

• The productive conflict in the group will have a range and richness that enhance the idea the group generates.


Type of Creative Thinkers

• The good idea people who look at a problem and return with a solution.

• The reflective people who see connections and understand how work on one problem can apply to another.

• The people who can conceptualize entire systems and words in their head.

• All types are required for success.


Fostering Diverse Intelligence

• People with diverse expertise can be assembled for a single project (stack the deck)

• To staff diverse groups, a company must have a diversity of employees and types of thinking.



• One company employees full-time staff artists in all phases of a business – why?

• The traditional education system rewards compliance, not innovation. Why?



• Breaking the rules is how you get smarter, and this is (usually) not encouraged by educators – why?

• Training can enable business people to challenge what they have been taught, welcomes new ideas, and challenges them to think about their own thinking.


Diversity at the Leadership Level

Without diversity of thinking and perspective in its leaders (i.e., you) a company (yours) is less likely to:• identify creative employees• embrace the conflict inherent in breaking and

making connections• lack the vision needed to make the best use of

the creativity they have



• Leadership is predominantly:• Sensing, judging types• No adventurers, a few inventors• Making judgments based on culture• Not diverse



• “We promote people who act like us.”• “We build companies of people who are

most like us.”• Diversity committed to serving the

company will result in creative, functional harmony


David OgilvyDavid Ogilvy

Organize for Intrinsic Motivation

• Groups, like individuals, perform more creatively when intrinsically motivated.

• Coalitions• Teams


Coalitions

• When people voluntarily organize themselves to solve a problem or realize a new idea they are making a coalition.

• Each member brings their unique energy, enthusiasm and creativity to the task.


Coalitions

• Participating in this formation, pursuing its goal not because of assignment but from their own volition.

• Members posses a degree of motivation that is rarely matched.


Teams

• Companies for teams when they want to tackle a problem or search for opportunities.

• Resources are assigned, reporting procedures established, team members chosen for their strengths and availability.


Teams

• Each person has a role and works towards the project goal.

• Formalized relationships can hamper flexibility: poor fits in talent or style may be hard to correct; members may join without intrinsic motivation.


Harvard Business Review


Quiz: Medici String Quartet

Harvard Business Review


Medici String Quartet

Assignment


• Read Chapter 3• Pages: 55-67, 75-

83

Assignment


• Read “Managing Creativity at Shanghai Tang”

• Available in the reader

• Prepare for Quiz

creativity & innovation - week 6

Leadership & Management