creativity & innovation technique

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  • 1. FICCI CECreativity & Innovation

2. FICCICEInnovationA business enterprise has two - and only twobasic functions: Marketing & innovation.Marketing and innovation produce results , allthe rest are costs Peter Drucker 3. FICCI CECreativity & InnovationCreativity is the ability to produce new and original ideas and things.Innovation makes the idea practical and usable. The innovative activityin any business enterprise depends upon the creative contributions of itsmembers. It also depends upon how the organization taps the creativityof its talented members. 4. FICCI CERelationship between creativity and innovationCreativity ScreeningInnovation INPUTSCriteria OUTPUTSof evaluation IdeasResults DaydreamingBetter ObservingFaster Brainstorming Cheaper Aesthetic 5. FICCICE Elements of the creative processThe overall creative process has four elements :I. IncubationII. IlluminationIII. Verification 6. FICCI CEI. IncubationIncubation requires partially turning off the process of conventionalthinking. This involves holding of or keeping in check the normaltendency to criticize and judge the value of what is taking place in theflow of thought. A lot of free thinking without any constraints should beencouraged in the stage. 7. FICCICEII. IlluminationIf incubation is successful, there follows the moment of illumination,which often is like a flash of lightening. The sudden insight of people islinked to a mystical experience. People who have experienced illuminationhave generally expressed as Ah-ha effect. 8. FICCICEIII. VerificationThe final stage of creative process is verification. Here the mindreturns to the pursuit of more conventional patterns and works out thecreative solution in detail, polishes it in a more final form, and choosessome test or method of proof so that the idea becomes creditable andaccepted. 9. FICCICE Challenge the impossibleIt is not unusual to find the birth of a great idea in the minds andwords of someone ignorant of the specialized field. Perhaps theydont know enough to know that it cant be done. 10. FICCICEOut of the box thinking... The bell was invented by an astronomer - Edmund Halley The pneumatic tyre was invented by veterinarian - John Dunlop The safety razor was invented by a sales man - K.C. Gillette . The vaccum cleaner was invented by a bridge builder - Hubert Booth . 11. FICCICE Characteristics of creative people. Optimistic about future Open to alternatives Day dreamers Highly curious and observant Independent thinkers Good at turning innovative ideas into practicalsolutions Take action and make things happen Adventurous with multiple interest 12. FICCI CE Barriers to creativity Be as practical as you can Follow all the rules That is not logical I am not paid to think Someone else may already be doing it To make a mistake is wrong If I share my ideas someone else may steal