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CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė 2011, Klaipeda

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Page 1: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

CREATIVITY AND PARTNERSHIP -FOR CITIES’ URBAN REGENERATION

How CITIES project activities shape up a future of Klaipeda creative industries

Raimonda Laužikienė

2011, Klaipeda

Page 2: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Spread of Creative industries in Europe

Design

Artisticcreation

Page 3: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

CITIES project’s partners

Page 4: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Countable outputs and benefits for Klaipeda city 1. Over 40 participants in 3 international

seminars, 3 study tours, 5 international conferences, 3 staff exchanges;

2. >10 visits in creative incubators

3. A guide of partners best practices

Page 5: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

(4) Three surveys for Klaipeda Creative and Cultural sector, digital mapping ad CI catalog

www.kepa.lt

Page 6: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Creative industries in numbers

Klaipeda Lithuania

Jobs in CI 2 500 61 297

% of all jobs 2,2% 4 %

No of companies 650 6 149

% of all companies 9,6% 8%

Companies turnover 71 mln eur 1,16 billion eur

% of GDP 2,6% 5,2%

Page 7: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

(5) Programme: “Revitalization of Klaipeda Urban Areas through

business and creativity stimulation districts (CBD)”

Main tasks:

• To preserve a historical site-part of the collective memory of the place;

• To improve the image of a place and attract visitors;

• To improve the quality of life of the inhabitants by incorporating urban

design and architecture, and investing in public arts;

• To connect artistic experiences with entrepreneurship programs in all

levels within a local context;

• To develop a new creative class and creative industries

Page 8: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Klaipeda Urban development strategies- creative business district areas

Page 9: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Public support for Klaipeda Creative Business District (CBD)

• Attraction of investments threw district marketing

• Creative intervention in to public spaces

• Business incubation programs for creative & cultural industries

Page 10: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Business incubation programs for creative & cultural

industries

•Intermediation systems/portals -E- incubators;

•Trade fairs;

•Career development and business mentoring programs;

•Ice‐breaker funds;

•Networking events;

•Living labs and start-ups ideas hubs.

Page 11: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

Understanding of definition. What are we looking for in CI?

Page 12: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

The insights and recommendations for Klaipeda

• The CI sub-sectors with higher added value exist but still vague in Klaipeda;

• The interaction between CI and traditional industries is not developed;

• The formal and non-formal creative networks are not developed enough;

• A lack of CI support programs from local authorities exists;

• GDP from CI in Klaipeda is similar to East Europe average;

Creativity + productivity = success

Page 13: CREATIVITY AND PARTNERSHIP - FOR CITIES’ URBAN REGENERATION How CITIES project activities shape up a future of Klaipeda creative industries Raimonda Laužikienė

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Pilot incubator’s project– Klaipeda creative incubator

“Cultural Factory”