creating awareness: the key to reaching your target audience
TRANSCRIPT
Creating Awareness: The Key to Reaching Your
Target Audience
Housekeeping
a. Hashtag: #StratIQAwareness
b. Twitter handle: @StratIQ_Market
c. Questions?
Introduction
a. Brief bio and background
b. Overview
Quick Review
• Developing a Market Strategy (October)• How Strategy Drives Rapid Growth (November)• Defining Your Competitive Edge (December)
What does it mean to be aware?
• Conscious recognition that a brand, product or service exists
Levels of Awareness
• Recognition of brand (personal, company etc.)• Identify at least one value of a positioning statement• Understands 3-5 points of differentiation• Perceives complete value stream
Who is the ideal client?
• Is fully aware or receptive to becoming aware• Recognizes the value of your product or service
• Have a problem you can solve• Want or need that you can overwhelmingly fill
• Has the resources available to pay for your product or service
Purposeful Targeting
• Who are the adopters?• Who are the innovators?• Who are the followers?
How to leverage the right marketing methods
• Reach• Timing• Experience
How to create an irresistible value proposition
• Layering point of differentiation• 5 Why’s of each positioning statement• Refining the message
Conclusion
What StratIQ Consulting focuses on creating customized algorithms that drive accelerated revenue & greater operational efficiency.
• Book a Consultation• [email protected]
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• Webinar Recording
• Slides and Notes
