multilingual webinars: the value of reaching your audience in their language

@WeAreVoiceBoxer

The Value of Reaching Your Audience in Their Language

March 18, 2015

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Welcome to VoiceBoxer’s Multilingual Webinar Platform

1. Select your preferred language using the dropdown box on the right hand of your screen

2. Click on the CHAT button to ask a question or make a comment

3. Click CONTACT LIVE SUPPORT if you need assistance

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Agenda The value of webinars in terms of cost, time and environmental impact

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Agenda The value of webinars in terms of cost, time and environmental impact The value of multilingual communications

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How technology makes it it easier than ever to combine the two

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How technology makes it it easier than ever to combine the two

VoiceBoxer’s solution

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I. The Value of Webinars

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Who is Using Webinars and Why?

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From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America

62% of B2B marketers use webinars as part of their content marketing strategy

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Thought Leadership

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Thought Leadership

BrandAwareness

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Thought Leadership

BrandAwareness

LeadGeneration

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Thought Leadership

LeadGeneration

Top 5 most effective content marketing tactics

BrandAwareness

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Present Findings

Update Stakeholders

Announce Organizational

News

Demonstrate New Tools

LaunchProducts

Train StaffFundraise and Report Results

Use Cases for Webinars

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The Value of Webinars

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Eliminate expenses or travel

for on-site meetings

Save Money


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Save Money Save Time

Eliminate productivity loss as

a result of work travel


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Save Money Save Time

Eliminate productivity loss as

a result of work travel

Save the Planet

Reduce carbon emissions from

travel


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Case study produced by Citrix Online, 2011

Case StudyAmerican Institute of Certified Tax

Coaches

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Cut corporate travel costs by

$100,000



CoachesSave Money Save Time Save the Planet

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$100,000

Increased productivity by

reducing time spent travelling




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$100,000

Increased productivity by

reducing time spent travelling

Reduced carbon emissions by 200 tonnes per year




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Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator

Example

A business woman is based in Europe and has to travel to another continent 4 times per year for 3 days training meetings

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Flight (economy class): $1,200

Productivity (2 days flying time): $800

Daily Stipend Allowance: ($250 x 4 nights): $1000

TOTAL ($3,000 per trip x 4 trips annually): $12,000

TOTAL CARBON EMISSIONS = 6.4 tonnes

(each roundtrip = 1.6 tonnes of CO2 emissions)*

Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator

Example

A business woman is based in Europe and has to travel to another continent 4 times per year for 3 days training meetings

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From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012

Engagement Benefits of Webinars

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• Deliver information in real time, across geographies and time zones



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• Infuse existing content with new life (such as case studies, research, guidelines)



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• Level the playing field by giving even the smallest organization global access



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• Level the playing field by giving even the smallest organization global access

• Make a connection with stakeholders or sales prospects you would not otherwise reach



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Webinars give you the technology to reach people

across geographies and time zones

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Webinars give you the technology to reach people

across geographies and time zones

But if you are only delivering your webinar in one language,

does that technological advantage fade away?

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II. The Value of Professional Multilingual

Communications

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and why multilingualism should be part of your communication

strategy

II. The Value of Professional Multilingual

Communications

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If you talk to a man in a language he understands, that goes to his head.

If you talk to him in his language, that goes to his heart.

Nelson Mandela

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A question for you…

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What is the value of engagement with clients and

partners to your organization’s bottom line?

(regardless of whether your bottom line is profits or social impact or both)

A question for you…

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Another question…

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How important is language to achieving greater engagement?

Another question…

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How important is language to achieving greater engagement?

Another question…

Here’s some data while you think about it….

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English proficiency is low

792 4.7

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% of non-native English

employees say communicating in English is required or important for their jobs

92 7 4.7


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7% of non-native English


92% of them think they

can communicate well at work

4.7


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7% of non-native English


92% of them think they

can communicate well at work

4.7

out of 10

average country score of business English proficiency

source: www.globalenglish.com


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AdvancedLevel

IntermediateLevel

BeginnerLevel

BasicLevel

Busi

ness

En

glis

h P

rofici

en

cy

Aerospace Prof. Services Defense

Financial Svs Technology Retail Pharma TravelManufacturing

Transport Real Estate Energy Govt/Non-ProfitMedia/Coms

And this applies to many industries…

source: www.globalenglish.com

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Consumers prefer information in own language

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Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014

72%Consumers who say they would be more likely to buy a product in their own language


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Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014

72%

56%

Consumers who say they would be more likely to buy a product in their own language

Consumers who say that they ability to obtain information in their own language is more important than price


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Even in multilingual Europe, studies show that people prefer to buy products when information is provided in their own language

European Commission study: User Language Preferences Online, May 2011


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90% Internet users in the EU said that, when they had a choice of languages, they always visited a website in their own language

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90%

63%

Internet users in the EU said that, when they had a choice of languages, they always visited a website in their own language

Respondents said that they missed interesting information on the web because it was not available in a language they understood

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Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012

Companies that translated information in order to communicate with and retain their partners

Multilingualism: Return on Investment

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2.7 times more likely to generate improved profits


2.7 Xprofits

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Businesses that expanded their language services budgets




2.7 Xprofits

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Businesses that expanded their language services budgets

1.5 times more likely to increase total revenues


1.5 Xrevenue

s



2.7 Xprofits

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How important is language to achieving greater engagement with clients and partners?

Let’s revisit…

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We think it’s very important!

Let’s revisit…

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We think it’s very important!

What do you think?

Let’s revisit…

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III. The Value of Multilingual Webinars

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Imagine the Benefits of Webinars

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Save money

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Save money Save time

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Save money Save time Reduce emissions

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Save money Save time Reduce emissions Engage more stakeholders

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Save money Save time Reduce emissions Engage more stakeholders Disseminate information efficiently

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Combined with the Benefits of Professional Multilingual Communication….

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Reach people in their own language


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Communicate cultural nuance


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Communicate cultural nuance Increase inclusion,

engagement and participation


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engagement and participation Expand to new regions


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engagement and participation Expand to new regions Increase sales


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…For Multilingual Webinars

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Deliver your message once, in multiple languages


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Deliver your message once, in multiple languages Communicate professionally with your audience, in their preferred

language


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language Build support for your product or cause in new regions


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language Build support for your product or cause in new regions Expand the range of events for which interpretation can be provided


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language Build support for your product or cause in new regions Expand the range of events for which interpretation can be provided Increase sales opportunities and customer loyalty


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Some reasons why organizations are not doing multilingual webinars

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Belief that the target audience speaks English well enough


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“Our corporate language is English”


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Assumption that an easy solution is not technologically possible


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Assumption that it is expensive


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Use of expensive, cumbersome and inefficient work-arounds


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Use of expensive, cumbersome and inefficient work-arounds

Habit of doing without interpretation and leaving some stakeholders disengaged


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IV. How VoiceBoxer Can Help You Deliver

EffectiveMultilingual Webinars

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Integrated

The VoiceBoxer Solution

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Integrated

Easy to Use


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Integrated

Easy to Use

Cost Effective


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Webcast Platform

Professional Simultaneous Interpretation

VoiceBoxer provides an integrated solution

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Webcast Platform


One platform for both services


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Webcast Platform


One platform for both services Accommodates up to 2,500 participants


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Webcast Platform


One platform for both services Accommodates up to 2,500 participants Unlimited languages


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Webcast Platform


One platform for both services Accommodates up to 2,500 participants Unlimited languages No additional software or equipment needed


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Headquarters or

Regional Hubs

Your webcast is live interpreted into any language

Arabic

French

Spanish

VoiceBoxer is easy to use

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Headquarters or

Regional Hubs

And your message reaches your audience in their language

Arabic

French

Spanish

Your webcast is live interpreted into any language

VoiceBoxer is easy to use

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VoiceBoxer delivers value for money

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Interpretation teams


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Interpretation teams 2,500 participants


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Interpretation teams 2,500 participants Pay only for what you need


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Live tech support


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Expand range of interpreted events

Live tech support


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Users who would recommend VoiceBoxer to a friend or colleague

+ 30%

Increase in engagement by non-English speakers

75%Rated the overall VoiceBoxer experience Excellent or Very Good

+70%

What VoiceBoxer’s Users Say…..

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Engage Your Audience in Their

Language

VoiceBoxer: Solution for Multilingual Webinars

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Save Money



Language

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Save Time

Save Money



Language

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Let us know how we can help you Speak to the

World!

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Aimee WielechowskiCommercialization

[email protected]

+45 20 85 23 25

Want to learn more?Visit our website at www.voiceboxer.com

or contact:

Sergio LlorianCEO

[email protected]+45 60 54 09 75

mailto:[email protected]

http://www.voiceboxer.com/

mailto:[email protected]

multilingual webinars: the value of reaching your audience in their language

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