global marketing – reaching a global audience!
TRANSCRIPT
Global Marketing is no longer a game of chances!
Internet
Technology
Reaching global clients from home!
Global approach for an internationally local presence doesn't necessarily require a global presence. All you need to have is - • Top quality software tools• Global marketing techniques• Global business plan
Global Marketing is about taking products & services global!
IP momentum for Corporate businesses
lets customers contact virtual phone numbers
across global centers at a relatively low cost
Multiple phone numbers routed to a desk phone near you
How to connect & flourish your global business
To stand out, the first step of global marketing is to create any number of phone numbers & have a team
ready to receive queries to conduct your business deals
Virtual office space on rent
Geo-specific websites
Office facilities & atmosphere conducive to
business
How to connect & flourish your global business
Create country /continent specific
websites
Modify your content as per region-wise
preferences
Cater to the needs of a singular demographic
Switch to behavior based marketing
Build custom-specific website content
Conduct personalized business
THINK GLOBAL; ACT LOCAL!
Connect & flourish your global business –Think Global; Act local Adapt your website to multiple international
markets
Understand your target market language
Understand your target audience’s native language
Localize your content in a way that replicates what your audiences think about your product & industry
Supply global information in native language to native customers
Consider preferred search engines or dominant search engines for site optimization
Connect & flourish your global business –Think Global; Act local
Choose each keyword as per culture –specific user behavior
Align your tone & style of content with that your audience will prefer in each region Encourage content sharing by including multimedia localization
Localize videos & images for targeted regions
Spend a bit on local search & online habits to develop a well-conceived multi-lingual marketing website
Consider preferred search engines or dominant search engines for site optimization
If you want to learn more about Global Marketing
strategies…Visit our site: to know the right strategies and tactics of global marketing all power-packed in this whole book! Explore a little more.
And that’s not all!