creating a “buzz”
DESCRIPTION
Creating a “buzz”. For your start-up. The difference between “hype” & “buzz” = Perception. Customers. Company. Competitors. Collaborators. 1. Starting Gate. Product & Service Positioning. Market Segmentation. Target Market Selection. Product & Service. - PowerPoint PPT PresentationTRANSCRIPT
Creating a “buzz”
For your start-up
The difference between “hype” & “buzz” = Perception
Marketing Analysis*
* Prof. Robert Dolan, Harvard Business School
Customers Company Competitors Collaborators
Market Segmentation
Target Market Selection
Product & Service
Positioning
Product & Service
Place/Channels Promotion
2. Creating Value
1. Starting Gate
Pricing
3. Capturing Value
Pricing
3. Capturing Value
Profits
Customer Acquisition Customer Retention
4. Sustaining Value
And NOW for the BUZZ
Just say “NO”
It starts with YOU
If you don’t believe it - no one else will.
If you can’t explain it - no one else will (and no one else will believe you!)
Then your immediate familyWorkers Senior Management Technical Marketing Office
Support Consultants Accountants
Lawyers
VCs Board Members Investors Investment Bankers
Brokers Suppliers
Distributors Strategic Partners
And then your extended family!
End Users
The World at Large
Your Competitors
Media Rollout
Alpha Beta Product Launch, Pilot
Speaking
Popular/Daily
Industry
Tech x
x
x
x
Catching the wave...
Product Naming Logos & Fliers Brochures Web site One Web site Two
Booths & Shows
Advertising VS. Public Relations&Controlled Time
Exact Message
Details that print wouldn’t cover
POWER
Endorsement from the outside
Less expensive
Network – great reach
Not All Press is
Good Press
automatically
Presenting Yourself...
KISS
Presenting Your Company...
EDU - TAINMENT
Being Original doesn’t mean
it means
“being original”
“being original”
In Conclusion…
Tell ‘em what you’re going to tell ‘em.
Tell ‘em
Tell ‘em what you’ve told ‘em
Always tell the TRUTH – that way you don’t have to remember what you’ve said
Have FUN These are the good old days