CasestudyiGATE CEO Cup

GATE

iGATE CEO Cup

Challenge: Create instant buzz about the

tournament

The client, iGATE in association with Forbes and co-

sponsored by NYSE Euronext, invited CEOs based in

North America to compete in the iGATE CEO Cup.

This rst-ever two-day iGATE CEO Cup Golf

tournament is a charity golf tournament event

intended for North American CEOs and C-level

executives.

Solution: The high level of engagement, participation,

and conversation generated through real-time social

media interaction was vital in the promotion of this

event. Each promotion was tailored to the right

audience (CEOs & top golfers) of select companies.

This well-orchestrated social media engagement,

gave the right publicity for iGATE CEO Cup charity

golf tournament.

Results: Strategic Marketing Services generated the

right buzz by promoting through LinkedIn and

channeled targeted trafc to the event promotion page

http://www.igateceogolfcup.com/. Also, the increased

awareness about the event led to a rise in the number

of people talking about the event.

marketing@strategicservices.com

www.strategicservices.com

+1(888)-828-8052

iGate CEO cup Casestudy

i

Experience our Services