creating a successful buzz within 24 hours
Post on 17-Oct-2014
933 views
DESCRIPTION
Society3 online event - presentations: Buzz for event marketing, product promotion, partner buzz, brand awareness, talent acquisition… This online meeting is giving you insights in buzz technology, success pattern and how you can develop buzz campaigns that are able to outbuzz even your largest competitor – no matter how small your business is. We experienced great successes in the past 12 month with over 200 Buzz campaigns. Some with nearly 100 Million in reach, up to 7,000 mentions per day, and some getting trending on twitter and clearly out-buzzing the respective competition. * Examples of high impact buzz campaigns * Building awareness programs with your social network * How S3-Buzz works * Creating your next buzz campaign * Objectives and business value * Creating and starting a Buzz for a randomly selected event attendee Please let us know if you like to participate Takeaway: 1) See how you can create a Buzz and start it within 24 hours 2) See the results of a live Buzz within the next 24 hours after this event (to see the webinar recap video visit the S3 blog http://society3.com/2013/09/s3buzzwebinar-recap/TRANSCRIPT
© Copyright Society3 Group Inc 2013 #S3
S3 Buzz
2 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
We will cover today
Today’s biggest marketing challenge
Success Stories
How Buzz works
Business Advantage
Creating a Buzz for…
3 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
80% of purchase decisions
are based on mentions
and recommendations
4 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Buzz is the new advertising
5 © Copyright Society3 - 2012 #Society3
Event Buzz
More attendees Happy sponsors Growing events
6 © Copyright Society3 - 2012 #Society3
Partner Buzz
More Engagement Greater Reach
More Partner Success
7 © Copyright Society3 - 2012 #Society3
Product / Brand Buzz
More awareness More attention
More leads
8 © Copyright Society3 - 2012 #Society3
Talent Acquisition Buzz
More qualified applicants
Better matches
9 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Success Stories
10 © Copyright Society3 - 2012 #Society3
Reaching 90 Million impressions
11 © Copyright Society3 - 2012 #Society3
More Buzz Examples
© Copyright Society3 Group Inc 2013 #S3
Buzz Campaign With Impact
Objective:
Create massive awareness for the brand
Task:
“Outbuzz” every competitor
13 © Copyright Society3 - 2012 #Society3
Result: “Red Hat Steals the Show…”
14 © Copyright Society3 - 2012 #Society3
Result: Red Hat made it to Top News on Twitter
15 © Copyright Society3 - 2012 #Society3
Overall Buzz Impact
Red Hat “outbuzzed” everybody, including HP, RackSpace
16 © Copyright Society3 - 2012 #Society3
Latest Event Buzz
17 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Superior economics From 584 Mentions
Reach: 1,409,306 3,298 Click Through
18 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
How Buzz works
19 © Copyright Society3 - 2012 #Society3
The Problem Society3 is solving
Most customers are happy to talk about you.
Now YOU must help them with a story and a place to share!
20 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz:
The fastest way to
increase mentions
and reach
1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
21 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
A single page Buzz Creator
22 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Creating a Buzz just now
23 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Sustainable success!Take advantage of the web dynamics:
What’s posted on the web, stays on the web
Conventional advertising just evaporates
24 © Copyright Society3 - 2012 #Society3
Advertising only creates traffic
Buzz creates positive mentions
Which in turn creates more traffic
And due to its authenticity more site visits (CTR)
Plus, you can even amplify it and create even more awareness
Buzz is more effective than advertising
25 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Pr
We help you
on every step
of the way…
26 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
The Problem we solve
Almost all businesses are
challenged to get the
word out and be more
known for what they do
Society3 created a
unique solution helping to
significantly increase
mentions & reach.
27 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz™ Success Stories
Annual DA Conference European Commission 90+ Million in reach (data by EC) Becoming “Trending” on Twitter
OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody
28 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Create
A B
uzz O
vern
igh
t
29 © Copyright Society3 - 2012 #Society3
Easy to start
30 © Copyright Society3 - 2012
1) See it for yourself Buzz.society3.com
2) Get in touch
+1 (650) 384.0057
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057 [email protected]
http://Society3.com
http://xeeme.com/society3
Current Buzz Campaigns
© Copyright Society3 Group Inc 2013 #S3
Founded 2012, Silicon Valley
Team of 28
Partners in 14 countries
Top notch customers
San Francisco, California