creating a successful buzz within 24 hours

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© Copyright Society3 Group Inc 2013 #S3 S3 Buzz

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Society3 online event - presentations: Buzz for event marketing, product promotion, partner buzz, brand awareness, talent acquisition… This online meeting is giving you insights in buzz technology, success pattern and how you can develop buzz campaigns that are able to outbuzz even your largest competitor – no matter how small your business is. We experienced great successes in the past 12 month with over 200 Buzz campaigns. Some with nearly 100 Million in reach, up to 7,000 mentions per day, and some getting trending on twitter and clearly out-buzzing the respective competition. * Examples of high impact buzz campaigns * Building awareness programs with your social network * How S3-Buzz works * Creating your next buzz campaign * Objectives and business value * Creating and starting a Buzz for a randomly selected event attendee Please let us know if you like to participate Takeaway: 1) See how you can create a Buzz and start it within 24 hours 2) See the results of a live Buzz within the next 24 hours after this event (to see the webinar recap video visit the S3 blog http://society3.com/2013/09/s3buzzwebinar-recap/

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Page 1: Creating a successful Buzz within 24 hours

© Copyright Society3 Group Inc 2013 #S3

S3 Buzz

Page 2: Creating a successful Buzz within 24 hours

2 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

We will cover today

Today’s biggest marketing challenge

Success Stories

How Buzz works

Business Advantage

Creating a Buzz for…

Page 3: Creating a successful Buzz within 24 hours

3 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

80% of purchase decisions

are based on mentions

and recommendations

Page 4: Creating a successful Buzz within 24 hours

4 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Buzz is the new advertising

Page 5: Creating a successful Buzz within 24 hours

5 © Copyright Society3 - 2012 #Society3

Event Buzz

More attendees Happy sponsors Growing events

Page 6: Creating a successful Buzz within 24 hours

6 © Copyright Society3 - 2012 #Society3

Partner Buzz

More Engagement Greater Reach

More Partner Success

Page 7: Creating a successful Buzz within 24 hours

7 © Copyright Society3 - 2012 #Society3

Product / Brand Buzz

More awareness More attention

More leads

Page 8: Creating a successful Buzz within 24 hours

8 © Copyright Society3 - 2012 #Society3

Talent Acquisition Buzz

More qualified applicants

Better matches

Page 9: Creating a successful Buzz within 24 hours

9 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Success Stories

Page 10: Creating a successful Buzz within 24 hours

10 © Copyright Society3 - 2012 #Society3

Reaching 90 Million impressions

Page 11: Creating a successful Buzz within 24 hours

11 © Copyright Society3 - 2012 #Society3

More Buzz Examples

Page 12: Creating a successful Buzz within 24 hours

© Copyright Society3 Group Inc 2013 #S3

Buzz Campaign With Impact

Objective:

Create massive awareness for the brand

Task:

“Outbuzz” every competitor

Page 13: Creating a successful Buzz within 24 hours

13 © Copyright Society3 - 2012 #Society3

Result: “Red Hat Steals the Show…”

Page 14: Creating a successful Buzz within 24 hours

14 © Copyright Society3 - 2012 #Society3

Result: Red Hat made it to Top News on Twitter

Page 15: Creating a successful Buzz within 24 hours

15 © Copyright Society3 - 2012 #Society3

Overall Buzz Impact

Red Hat “outbuzzed” everybody, including HP, RackSpace

Page 16: Creating a successful Buzz within 24 hours

16 © Copyright Society3 - 2012 #Society3

Latest Event Buzz

Page 17: Creating a successful Buzz within 24 hours

17 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Superior economics From 584 Mentions

Reach: 1,409,306 3,298 Click Through

Page 18: Creating a successful Buzz within 24 hours

18 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

How Buzz works

Page 19: Creating a successful Buzz within 24 hours

19 © Copyright Society3 - 2012 #Society3

The Problem Society3 is solving

Most customers are happy to talk about you.

Now YOU must help them with a story and a place to share!

Page 20: Creating a successful Buzz within 24 hours

20 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

S3-Buzz:

The fastest way to

increase mentions

and reach

1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!

Page 21: Creating a successful Buzz within 24 hours

21 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

A single page Buzz Creator

Page 22: Creating a successful Buzz within 24 hours

22 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Creating a Buzz just now

Page 23: Creating a successful Buzz within 24 hours

23 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Sustainable success!Take advantage of the web dynamics:

What’s posted on the web, stays on the web

Conventional advertising just evaporates

Page 24: Creating a successful Buzz within 24 hours

24 © Copyright Society3 - 2012 #Society3

Advertising only creates traffic

Buzz creates positive mentions

Which in turn creates more traffic

And due to its authenticity more site visits (CTR)

Plus, you can even amplify it and create even more awareness

Buzz is more effective than advertising

Page 25: Creating a successful Buzz within 24 hours

25 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Pr

We help you

on every step

of the way…

[email protected]

Page 26: Creating a successful Buzz within 24 hours

26 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

The Problem we solve

Almost all businesses are

challenged to get the

word out and be more

known for what they do

Society3 created a

unique solution helping to

significantly increase

mentions & reach.

Page 27: Creating a successful Buzz within 24 hours

27 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

S3-Buzz™ Success Stories

Annual DA Conference European Commission 90+ Million in reach (data by EC) Becoming “Trending” on Twitter

OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody

Page 28: Creating a successful Buzz within 24 hours

28 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Create

A B

uzz O

vern

igh

t

Page 29: Creating a successful Buzz within 24 hours

29 © Copyright Society3 - 2012 #Society3

Easy to start

Page 30: Creating a successful Buzz within 24 hours

30 © Copyright Society3 - 2012

1) See it for yourself Buzz.society3.com

2) Get in touch

+1 (650) 384.0057

Thank You

© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA

Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057

+1 (650) 384 0057 [email protected]

http://Society3.com

http://xeeme.com/society3

[email protected]

Current Buzz Campaigns

Page 31: Creating a successful Buzz within 24 hours

© Copyright Society3 Group Inc 2013 #S3

Founded 2012, Silicon Valley

Team of 28

Partners in 14 countries

Top notch customers

San Francisco, California