storytelling & social media: creating social buzz

Creating Your Own Social BuzzCreating Your Own Social Buzz

Danielle BrigidaThe Coming of Age Story of a Link

February 11, 2009

Conference Call: 866-740-1260 Access Code: 6339392

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

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Call: 866-740-1260 Access Code: 6339392

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Danielle BrigidaThe Coming of Age Story of a Link

February 11, 2009



Call: 866-740-1260 Access Code: 6339392

Social Media for NWF


Call: 866-740-1260 Access Code: 6339392

Strategic Sharing

It’s all about giving your message the best shot of being heard


Call: 866-740-1260 Access Code: 6339392

Cross-Pollinate


Call: 866-740-1260 Access Code: 6339392

What do you need?

Content that is:

Interesting and helpful

Information you want to

share

Something that might

engage the reader


Call: 866-740-1260 Access Code: 6339392

Optimize the Content

To Blog PostFrom Press Release


Call: 866-740-1260 Access Code: 6339392

1. Direct Link to Your Story

2. Interesting and Accurate Title - Make it real, no marketese

3. Good description - Leave some intrigue if you can

4. Photo - Sites will pull this in automatically

5. Friends or supporters - To help start the votes

What You’ll Need:

Submit to Social News Sites


Call: 866-740-1260 Access Code: 6339392

For Example…Link:

http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-

act.html

Story Title:

Bush Eviscerates Endangered Species Act

Description:

The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with independent scientists.

Categories/Tags:

Environment, science, endangered species, animals, wildlife,

politics

Submit to Social News Sites

http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html

http://blogs.nwf.org/arctic_promise/2008/12/bush-administration-eviscerates-endangered-species-act.html


Call: 866-740-1260 Access Code: 6339392

Why Digg?

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

----

Established Profile


Call: 866-740-1260 Access Code: 6339392

Story Title:

Bush Eviscerates

Endangered Species Act

Link Description:


Submitting to Digg


Call: 866-740-1260 Access Code: 6339392

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

Established Profile

Why Mixx?


Call: 866-740-1260 Access Code: 6339392

Story Title:

Bush Eviscerates


Link Description:The Bush administration today issued a final rule eliminating the Endangered Species Act requirement that federal agencies consult with

independent scientists.

Submitting to Mixx


Call: 866-740-1260 Access Code: 6339392

Why Reddit?

Traffic Numbers

Traffic Quality

Engaged Community

Established Group

---

Established Profile


Call: 866-740-1260 Access Code: 6339392

Submitting to Reddit

Story Title:

Bush Eviscerates


Link Description:



Call: 866-740-1260 Access Code: 6339392

Social News:

Niche vs. Broad

Smaller or more specific communities can bring visitors that stay longer

on your site.

Keep Submitting


Call: 866-740-1260 Access Code: 6339392

Always look for new ways to

make submitting content easier

and quicker!

Find and Use Shortcuts


Call: 866-740-1260 Access Code: 6339392

Tips and Tricks

Image by Micah JohnsonFrom www.chiefingredient.com


Call: 866-740-1260 Access Code: 6339392

What you’ll need:

1. Interesting and Accurate Title - Make it real, no marketese

2. Good description - Leave some intrigue if you can

3. Relevant Tags

4. Friends - To save or thumb up the link

What You’ll Need:

Submit to Social Bookmarking Sites


Call: 866-740-1260 Access Code: 6339392

Submitting to StumbleUpon

Accurate Title

Good Description

Relevant Tags


Call: 866-740-1260 Access Code: 6339392

The Importance of Tags


Call: 866-740-1260 Access Code: 6339392

Share the Link Love

• Email• IM/Skype• Thru the Site• Microblogs• Groups


Call: 866-740-1260 Access Code: 6339392

Share With Microblogs

Your

Message

Twitter Followers

Identi.ca Followers

Plurk Followers

Facebook Friends

Your

Message

Your

Message

Your

Message


Call: 866-740-1260 Access Code: 6339392

Shorten Your Link


Call: 866-740-1260 Access Code: 6339392

Streamline Your Updates

Your

Message

Twitter Followers

Facebook Friends

Identi.ca Followers

Plurk Followers


Call: 866-740-1260 Access Code: 6339392

Use Your Profiles

Personal Organizational


Call: 866-740-1260 Access Code: 6339392

NWF Case Study


Call: 866-740-1260 Access Code: 6339392

Search Twitterhttp://search.twitter.com

@NWF’s Response

*Power of the Retweet

*Who is helping you?

*Follow new people

http://search.twitter.com/


Call: 866-740-1260 Access Code: 6339392

Search Twitterhttp://search.twitter.com

@starfocus’s Response

http://search.twitter.com/


Call: 866-740-1260 Access Code: 6339392

Tracking Your Return


Call: 866-740-1260 Access Code: 6339392

Remember the Social Side

• Be Polite• Don’t Interrupt• Help Others• Ask Questions• Ask for Help


Call: 866-740-1260 Access Code: 6339392

Digg Hit the Homepage

• Check traffic

• Follow people who dugg it

• Fan people who commented positively


Call: 866-740-1260 Access Code: 6339392

Mixx Hit the Homepage

• Friend people who comment

• Join Groups that pick up the story

• Support these friends and groups if you want future support


Call: 866-740-1260 Access Code: 6339392

Reddit Hit the Homepage


Call: 866-740-1260 Access Code: 6339392

Within 24 Hours…


Call: 866-740-1260 Access Code: 6339392

Bear in MindThere is No Failing…


Call: 866-740-1260 Access Code: 6339392

Learn from Everything

• I used Microblogs to Share my Digg

• I streamlined my work so I saved Time

• I may not have “made” it viral, but I gave it all the right opportunities

• Experiment with your content


Call: 866-740-1260 Access Code: 6339392

And when it does well…

It’s

Shocking


Call: 866-740-1260 Access Code: 6339392

Take Aways

1. Don’t be afraid to start slow.


Call: 866-740-1260 Access Code: 6339392

Take Aways

2. Streamline and look for ways to save time.


Call: 866-740-1260 Access Code: 6339392

Take Aways

3. Be a good friend, and you’ll have good friends.


Call: 866-740-1260 Access Code: 6339392

To Create Your Own Buzz…

• You must participate

• Practice!

• Learn from mistakes


Call: 866-740-1260 Access Code: 6339392

Questions?

Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus [email protected]

[email protected] Judy N, Flickr

http://www.twitter.com/starfocus

mailto:[email protected]




Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc


Call: 866-740-1260 Access Code: 6339392

Storytelling & Social Media: 5-Part Series

• Social Media ROI– 2/18/2009 11am Pacific

We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.


storytelling & social media: creating social buzz

Technology