create visual content for social media
TRANSCRIPT
Creating
Social Media
with HEATHER HEUMAN
Visual ContentVisual Contentfor
TAKE YOUR BUSINESS TO NEW HEIGHTS!
#DreamBank@heatherheuman
PLEASE NOTE:
This workshop isNOT
a Pokemon Go Stop
#DreamBank@heatherheuman
Content with Relevant Visual images
get 94% more views than content without
#DreamBank@heatherheuman
Visual Content is more than
to get shared on social media thanother types of content.
40x more likely
#DreamBank@heatherheuman
Visual Content is a preview of the bettershow to come.
TWEET IT OUT.
#DreamBank@heatherheuman
Visual Content is more than
to get shared on social media than other typesof content.
40x more likely
Start the Storyon social media
With MORE onyour website or a different
social media platform.
You are welcome to take screenshots, video & selfies
Heather Heuman
#DreamBank@heatherheuman
Social Media Currency
Like/Favorite
Comment
Share/Clicks of Links
CONNECTIONS = Engagement & Loyalty
#DreamBank@heatherheuman
images
video
live video
Are you ?
#DreamBank@heatherheuman
Where to Get
FREE Images
Your Camera or phone1.
2. Great Legal OnlineResources
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1. Take 3 photos that captureTHIS workshop (people,presenter, a group, a device,etc..)
2. Select your FAVORITE.
Ask someone to tell youwhich is THEIR favorite?
3.
ACTIVITY 1
#DreamBank@heatherheuman
1. Post ONE photo & use'Copy' that tells a story;what you are experiencing
2. Include hashtag#DreamBankDo @mention of 1-2relevant people. 3.
TWEET OR POST
#DreamBank@heatherheuman
Did you both
select the same
'FAVORITE'?
THE RESULTS
FREE Image Resources
Pixabay1.
2. Librestock
My favorite
sweetteasocialmarketing.com/dreambankALL THE LINKS JUST FOR YOU!
#DreamBank@heatherheuman
Look for Photos by color,emotion, things, places, etc..
AngerYellow
Madison
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Write down three wordsthat inspire, motivate, make you
happy or DESCRIBES YOURBUSINESS?
Visual Content is an investment and proves valuablewith traffic, shares & increased sales.
#DreamBank@heatherheuman
1. Go to Librestock.com OR Pixabay.com & find 2-3 images
2. Save them to your phone ordevice.
ACTIVITY 2
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Types of Visual Content You Can Create
SHARE WORTHY
MemesPhotos
MotivationInspiration
Quotes
TEACHABLES
TutorialsHow-To'sChecklist
Step by StepLessons
SPOTLIGHTS
Facebook LivePeriscope
All Live VideoShort Video
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Tools for Design
CanvaAdobe Post & Adobe Spark Landscape by Sprout Social (fast image sizer)Design Feed
Graphic Design softwareRESOURCES
#DreamBank@heatherheuman
QUESTIONS TO ASK FOR DESIGN
PROGRAMS
ADD YOUR LOGO?
EDIT THE DESIGN?
REPURPOSE THE CONTENT?IMAGES CLEAR AND CRISP?
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CANVAEasily select theright size imagefor the visualcontent you arecreating.
Canva has a FREEversion when youuse your ownimages.
Canva for Work -Magic Resize isPRICELESS!
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Haley RagsdaleTop Level Younique Presenter
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Elizabeth FosterOwner, Calligraphy by Elizabeth
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Here's a PRO TIP RULE OF THIRDS
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Here's a PRO TIPRULE OF THIRDS
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GET THE RULE OFTHIRDS on yourCAMERA PHONE
forIphone
Users
GENERAL....PHOTOS & CAMERA
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Tools for Designsproutsocial.com/landscape
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Images: Heather Heuman & Librestock
Time for Landing.
Thank You
@heatherheuman
Design: Heather Heuman & Canva
Sweetteasocialmarketing.com/dreambank
Resource sheet just for you!