visual social media
DESCRIPTION
Slides from Meredith Gould's presentation at Mayo Clinic's Social Media Residency today in Rochester, Minn.TRANSCRIPT
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Visual Social MediaMeredith Gould (@meredithgould)MCCSM Social Media Health Network
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Visual Social Media
Engage online audiences with images using:
Visual – Users post images Social – Viewers may respond
&
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Visual Social Media
Works because images:
Boost engagement Stimulate fast impressions and visceral
connections Start conversations Remove language barriers Help visual learners
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Visual Social Media
Success depends on: Thinking visually about goal(s) and
message(s) Consistent branding across all platforms Tagging with keywords and hashtags (#) Pacing posts
Do not obsess about comments, repins and s
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Best Practices
Adopt/adapt tried-and-true tactics for visual social media.
Strong profile consistent w/brand Compelling captions Strong calls-to-action Recognizable hashtags and keywords Themed campaigns and contests Publicize via other platforms
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Best Practices
Review Pinterest boards for similar organizations/practitioners
Set up a Business Page Add “Pin It” buttons to website and blog
posts Build community by sharing and “re-
pinning”
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Pinterest Tools
http://pinstamatic.com
http://pinwords.com
http://business.pinterest.com Pin It button Analytics Rich Pins Widget builder Newsletter
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What are others doing?
Use search function:
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Mayo Clinic
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Best Practices
Review Instagram accounts for similar organizations/practitioners
Add geo-location Use filters that work well visually Cross post to Facebook (Twitter) Pin images to Pinterest
http://danzarella.com/infographic-the-science-of
-Instagram.html
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Instagram Tools
WEBSTA (formerly Webstagram): web viewer; search function; http://websta.me
IconoSQUARE (formerly Statigram): web viewer; analytics; http://iconosquare.com
InstaQuote: add texthttp://mashable.com/2012/05/29/instagram-for-beginners/
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What are others doing?
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Mayo Clinic
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Mayo Clinic
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Infographic Tools
infogr.am: http://infogr.am/#
Piktochart: http://piktochart.com/
Canva: https://www.canva.com/Use carefully and sparingly.
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Questions?