the shift to visual social media [infographic]
DESCRIPTION
Our focus has shifted from Social Media to VISUAL Social Media. We are drawn to “visual content” online in more ways than ever before. The opportunity this provides for business is massive. But there are some key concepts and strategies that you need to know in order to leverage the power of this shift towards using visual content in social media. This infographic from our team at http://www.sociallysorted.com.au highlights the shift to visual social media and how it developed, what this means for your business or brand online and 6 simple strategies for leveraging the power of visual marketing strategies for greater reach and engagement.TRANSCRIPT
![Page 1: The Shift to Visual Social Media [Infographic]](https://reader033.vdocuments.site/reader033/viewer/2022051610/5484dbe65906b58f158b477d/html5/thumbnails/1.jpg)
Social Media has transformed into VISUAL SOCIAL MEDIA as we are DRAWn to VISUAL Content.
Brought to you by sociallysorted.com.au
a Social Media & Visual Marketing AgencyREFERENCES: 1. 2012 study by ROIresearch http://www.slideshare.net/performics_us/performics-life-on-demand-2012-summary-deck2. Reuters 2012 http://www.reuters.com/article/2012/01/23/us-google-youtube-idUSTRE80M0TS201201233. ComScore Data August 2012 as reported by Mashable http://mashable.com/2012/09/27/instagram-passes-twitter-users/4. Shareaholic Jan-Aug 2012 Data as reported by TechCrunch http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/5. Hubspot October 2012 Study of B2B and B2C Companies http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx6. PicMonkey.com - December 2012 7. RJMetrics 2012 http://blog.rjmetrics.com/pinterest-data-analysis-an-inside-look/8. Dane Atkinson, CEO SumAll 2012 Data (www.sumall.com) as quoted in http://www.businessinsider.com/why-small-businesses-need-instagram-2012-11#ixzz2E5iFkwa5
The Shift to VISUAL Social Media
Tip 5
Add back the words to images and videos
image descriptions on original images
How brands can leverage the power ofSOCIAL MEDIAVISUAL
Tip 1
Don’t tell if you can show
Wherever possible use VISUALS
to share your message.
PICTURES | IMAGES | INFOGRAPHICS
VIDEOS | GRAPHICS | ANIMATIONS
Over 80% of pins are repins on Pinterest.
Be the 20% that gets repinned by 80% of users! Create original content.
“
“
Tip 3
SHOWcase your story Images = Emotion
and Connection.
Tip 4
CrowdSource
Visual Content Engage fans to
brand visually
competitions, promotions or events.
Tip 6
Mix it up
Tip 2
Create original visual content Invest in:
programs like PicMonkey.comQUOTES | CHECKLISTS | TUTORIALS INFOGRAPHICS | VIDEOS | SLIDESHARE
“ “ Engagement from Instagram users is as much as 10 times greater than other platforms.
Dane Atkinson, CEO SumAll.com [8]
RJMetrics, 2012 [7]
Soci!"Sorteds
How the Visual shift DEVELOPED
Facebook Twitter Microblogs then 140 Characters
YouTube Pinterest
Tumblr Instagram
Multi-media
Microblogs
No words necessary
Blogs Tell 500-1000+ words
Show
Users are more likely to engage with brands if they post pictures than any other media.
Photos on Facebook generate 53% more likes than the average post
Instagram passes Twitter for daily active mobile users in August 20128.5 fold increase in 6 months
Pinterest is now the
4th Largest
Driver of Traffic Worldwide
averages 1.6M visits/day and 4.3M images edited/day in just 8 months [6]
[5]
[4]
[3]
[1]
by: @SociallySorted
passes 4 Billion Video Views daily [2]