how to create your visual marketing plan
DESCRIPTION
A marketing plan you write and never use is like a getting a degree in a field you never work in. And, this could be so easily solved! The answer is to write a visual plan you complete in less than an hour and display on your wall. And that's what we'll be creating in this hands-on, practical, action-filled event. In this webinar you'll:• Learn how to create a simple marketing plan.• Identify all the products and services you are currently offering - including some you probably didn't realise...• Create new opportunities to earn more money by offering new products and services.• Merge your social media efforts with your products and services. • Define a simple pathway for your customers to buy more easily from you.• Outline a clear plan of attack to implement your marketing plan.TRANSCRIPT
Geoff McDonald @IdeasMarketing #ideaslunch
How to Create Your Visual Marketing Plan
It’s OK, we haven’t
started yet!
Before we start... Download and Print
http://geoffmc.com/qVRCcF
How to Create Your Visual Marketing Plan
Geoff McDonald @IdeasMarketing #ideaslunch
Ideas ArchitectBook Rapper
Follow conversation on Twitter: @ideasmarketing
?Geoff McDonald @IdeasMarketing #ideaslunch
Your Idea, Your Marketing PlanPart 1
Geoff McDonald @IdeasMarketing #ideaslunch
ProductService
Idea
Traditional MarketingTraditional Marketing Plans hide in drawers and computers
Idea
See it everyday!
Why you need a Visual Marketing Plan
Idea
Product/Service
Ideas Marketing
You need an Ideas Marketing Plan!
IdeasMarketing.com.au/Webinars/
ManifestoA public declaration of your Idea
1000manifestos.com
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Idea
1000manifestos.com
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Vision
1000manifestos.com
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Market
Geoff McDonald @IdeasMarketing #ideaslunch
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Results
1000manifestos.com
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence Implement
1000manifestos.com
Campaign
Money
Ideas People
IdeasMarketing.com.au/Webinars/
Curves and Ladders
Geoff McDonald @IdeasMarketing #ideaslunch
?Geoff McDonald @IdeasMarketing #ideaslunch
The Ideas Marketing CurvePart 2
Download Template: http://geoffmc.com/qVRCcF
What are your offers?
Step 1 : Write a list of all the products and services you offer
How much?
Step 2 : Put a price next to each offer
The Ideas Marketing Curve
The Ideas Marketing Curve
$$$
The Ideas Marketing Curve
$$$
Relationship
Ascension
$$$
Relationship
The Ideas Marketing Curve
$$$
Relationship
$$$
Relationship
The Ideas Marketing Curve
Price Point
$$$
Relationship
Step 3 : Map your seven offers!
$$$
Free
Relationship
Low
High
Analysis : Product and Service Segments
$$$
Virtual
Relationship
Group
Personal
Analysis : Three Typical Segments
$$$
Webinar
Relationship
Workshop
Consult
Example : Ideas Marketing - My Business
Analysis : What’s your seed?
What’s your City Circle Tram?
Analysis : Most profitable, strategic, enjoyable...
What’s your Rolls Royce?
Analysis : Good not great...
What’s your Ford?
Analysis : Product and Service Segments
Blog News ???
Free Offers : Digital, Sample, Lite
Low Cost to You,High Value to Them
Social Media can be free and fee
Your Social Media Seeds
$500
What are your pricepoints? Any gaps?
$100
$$$$$$
$1000
$5000
$$$
Relationship
Group : Workshop
Personal : Ideas Hour
Is there a split or overlap?
$450
?Facebook.com/IdeasMarketing
The Ideas Marketing LadderPart 3
Download Template: http://geoffmc.com/qVRCcF
The Ideas Marketing Ladder
SOCIAL MEDIA
NEWSLETTER
WEBINAR
ONLINE COURSE
WORKSHOP
CONSULT
RETAINER
Step 1 : Map your 7 Offers onto your Ideas Marketing Ladder
OFFER1 Tactic2 Tactic3 Tactic
Tactic = What am I doing to attract people to my offer?
WEBINAR
Ascension : Your previous offer is a tactic for your next offer
NEWSLETTER
SOCIAL MEDIA
NEWSLETTER
WEBINAR
ONLINE COURSE
WORKSHOP
CONSULT
RETAINER
NEWSLETTER
WEBINAR
SOCIAL MEDIA
1 Promote in Newsletter2 Special Offers3 Links to Previous Recordings
1 Post on Newsletter Offer2 Twitter feed from Newsletter3 Facebook Page Sign-Up Form
1 Blog2 Twitter3 Facebook
123
Step 2 : Write down three tactics that go with each of your offers
?Geoff McDonald @IdeasMarketing #ideaslunch
What’s Next?Part 4
Geoff McDonald @IdeasMarketing #ideaslunch
$$$
Relationship
Map your offers!
NEWSLETTER
WEBINAR
SOCIAL MEDIA
1 2 3
1 2 3
1 2 3
123
Complete your Tactics!
Idea
Review your...
Geoff McDonald @IdeasMarketing #ideaslunch
Idea
Stick ‘em on your wall!
Geoff McDonald @IdeasMarketing #ideaslunch
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
Put Your Hand Up!
Option 1 - How to Create Your BIG Idea - In Depth!
The Manifesto Manifesto1. Manifestos are primal2. Manifestos terminate the past3. Manifestos create new worlds4. Manifestos trigger communities5. Manifestos define us6. Manifestos antagonise others7. Manifestos inspire being8. Manifestos provoke action9. Manifestos command presence
Option 2 - How to be Excited About Your Business Every Day
Design Your Business Game
Option 3 - The Top Ten Products You Need To Create
September 15th 12:30-1:15pm Facebook.com/IdeasMarketing
Vote Now!
Melbourne 14 October 8:30am - 5:00pm
Workshop: How to Design, Build and Sell Your Ideas
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
More: IdeasMarketing.com.au/Workshops
Workshop: How to Design, Build and Sell Your Idea
$450 +GST
$270 +GST22nd September
Geoff McDonald @IdeasMarketing #ideaslunch
To learn more, teach others!