visual media // visual web part1
DESCRIPTION
Visual media is a means of communicating using visual effects. How can we use imagination and curiosity for visual thinking? What do the past visual media channels mean for the visual media platforms of today? Visuals evoke emotions, pique curiosity, sparks creativity, and promotes discussion. Instagram is one beautiful way to share your world. How do you do so in a way that makes sense for you and your business?TRANSCRIPT
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Visual Media + the Visual Web Social Media 2.0
Jessica Ann
twitt er @itsjessicann
facebook.com/jessicaannmedia
www.jessicaannmedia.com
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Visual Media…what does it mean to you?
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Visual Media
Definition: a means of communication using visual effects.
What are some examples?
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Hint: you see one type of visual media driving on highways
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the virtual cycle of visuals
The web in 1995 replicated magazine pages online.
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The Wayback Machinearchive.org
Works to prevent the Internet from disappearing into the past.
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“Digitized information, especially on the Internet, has such rapid turnover these days that total loss is the norm…
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Visual Media = Visual Thinking
There’s a profound and enduring beauty in:
Simplicity
Clarity
Efficiency
- Jony IveSenior VP Design, Apple
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Quick Poll:
• Are you from a visual professional background? (e.g., design, architecture, mechanical engineering, artist)
• Are you from a non-visual professional background?
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Quick Test
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Duck? Left hemisphere thinker
Duck? Left brain
thinker
Rabbit? right brain
thinker
Not quite.
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Characteristics:
Source: monroeinstitute.org
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Instead…
Convergent//Divergent Thinking
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Divergent thinking
People with personality traits such as:
NonconformityCuriosity
Willingness to take risksPersistence
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Source: marketingpilgrim
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Convergent thinking
What is it?
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“look for patterns, and then ask why those patterns exist.”
- Debra Kaye, Red Thread Thinking
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Source: @sachac
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Imagination
• Everyone has an imagination• We’re told to “stop imagining things…”• Imagination is good. • Use the mind’s eye to revive imagination
through exercises…
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Imagine…
See. Hear. Taste. Touch. Smell
With your mind’s eye:
• The face of a loved one.• Your bedroom • A dog barking• The voice of a friend• The smell of bacon• The feeling of hunger• Of coming awake
Inspired by: Adrian David Cheok
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Visuals are Visceral
Requires ImaginationEvokes emotions
Plays with our senses
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Humans need to visualize information to…
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Spark Creativity
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Promote discussion
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Build
nderstanding
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Dark vs. Milk
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The Three Modern-Day Musketeers
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• 18 – 29 year olds are the largest user base on Instagram
• 40 million photos per day• 100 million monthly active users• Women are more likely to use instagram than
men
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Social. Media.
Participatory Culture + Collaboration = Community
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The strength of the medium:
Allows you to:
• Be yourself.• Tell your story.• Show your unique, personal view of the world.
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How do they use visual content in an engaging way?
What are your Favorite Brands?
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Chipotle. not only tasty, it’s virtuous.Source: The New Yorker
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Marketing Your Content
Teach, helpAttract, interact, ConnectBrainsThe magnet
Source: Andy Crestodina, Content Chemistry
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Focus on Your CustomersUse fascination triggers
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Fascination Advantagehowtofascinate.com
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Visual content needs to be…
• Swipe-stopping: needs to stand out enough to stop a user while scrolling or mid-swipe
• Storyf’d: brands that show photos to open up the mind//put customer’s imagination in driver’s seat
• Self evident: requires few words to convey the message
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Download the instagram app• If you have an iPhone/iPad download it from
the App store• If you have an Android, go to Google Play• Once the app is installed, tap the instagram
logo to open it• Tap Register.• Create a username and password and fill out
your profile • Tap Done.
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Adjust privacy settings
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http://help.instagram.com/365080703569355
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Exercise…
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Go Play…
• Walk around campus• Take photos that tell your story + intersect
with your customers• Tag photos with:
#visualmedia
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searchinstagram.com
Search by hashtagSearch by location
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Questions?
Visit: www.jessicaannmedia.com
Email: jessica {at} jessica ann media dot com (no spaces)
Twitter: @itsjessicann
Google+: Jessica Ann
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Photos courtesy of: