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Now its time to go over the 3-step process in detail.
MOVING MAN METHODLINK BUILDING CHECKLIST
The Moving Man Method is one of the most powerful white hat link building strategies on the planet.
Because The Moving Man Method is an advanced SEO technique, the steps in the process arent super-straightforward, like submit your site to directories or publish a press release.
That being said, its not rocket science.
Just follow the steps in this checklist and youll find yourself with more link building opportunities than you know what to do with.
FIND AN OUTDATED RESOURCE1Your first step is to find a web resource like a brand, tool, guide or service that no longer adds value.
For example, you can use a resource that recently:
Moved to a new URL
Stopped offering a service
Stopped updating a resource
As long as the resource doesnt provide value anymore, its a good fit.
For example, when SEOMoz rebranded to Moz (and changed their domain from SEOMoz.org to Moz.com), I knew there were thousands of links still linking to the old domain name.
So in that case, SEOMoz.org was the outdated resource that I used.
THE 3-STEP MOVING MAN METHOD PROCESS
STEP 1 STEP 2 STEP 3
Find an outdated resource
Find sites that link to the outdated
Reach out and get your links
Google News is a treasure trove of information about companies that close, rebrand or change domain names.
Just head over to Google News and use one of these search strings:
Chapter 7 (Chapter 7 means the company dissolved. Chapter 11 means the company is restructuring)
Out of business
Sometimes for one reason or another a business shuts down a feature on their site (like Google recently did with Google Reader).
Here are some search strings that you can use to find them:
service not available
page no longer exists
this website is no longer updated
this page is no longer updated
no longer available
service no longer available
TACTIC #1: SEARCH GOOGLE NEWS ABOUT BUSINESS CLOSINGS, REBRANDS AND MERGERS
TACTIC #2: SEARCH GOOGLE NEWS ABOUT BUSINESS CLOSINGS, REBRANDS AND MERGERS
You probably heard that movie rental giant Blockbuster closed its doors late least year.
Because Blockbuster Video is a household name, their site Blockbuster.com generated A LOT of quality backlinks over the years
Thats just one of several thousand authoritative links still pointing to Blockbuster.com.
If youre in the entertainment niche, Blockbuster.com is an absolute gold mine of Moving Man Method link building opportunities.
How can you find these outdated resources?
Here are two simple tactics that you can use and 2 bonus tactics that I dont mention in the post.
And if the closed business had a website, Yelp lists the URL here:
You can find parked pages using this search string:
This page is parked FREE, courtesy of GoDaddy.com + domain is for sale
This brings up parked GoDaddy sites that are for sale.
When a business shuts down, Yelp keeps the page up. But they add Yelpers report this location has closed to the page.
For example, if you wanted to find closed book stores in Philly, youd search for:
Just use this simple search string to find them: site:yelp.com intitle:closed city + business type
TACTIC #3: MINE YELP FOR LISTS OF LOCAL BUSINESSES THAT HAVE SHUT DOWN NEAR YOU
TACTIC #4: PARKED PAGES
FIND SITES THAT LINK TO THE OUTDATED RESOURCE2
This step is important:
Now that youve found a site that recently re-branded or a site feature thats no longer there, its time to find the links pointing to that page.
Just grab the URL of the outdated resource and put it into your backlink checking tool of choice.
(I prefer to use ahrefs.com, but Majestic SEO and Open Site Explorer also work well)
And export all of the backlinks pointing to that page or site to an Excel spreadsheet or Google Doc:
When you do, youll have a spreadsheet with fistfuls of link opportunities:
And youre ready to move onto step #3...
You also can find niche-specific opportunities with the search string: domain is for sale + inurl:keyword.
Most of the results will be sites that are for sale, like this one:
REACH OUT AND GET YOUR LINKS3
At this point youve found an outdated resource in your industryand the sites linking to that resource.
Now its time to email the people that are linking to the outdated resource.
Heres the exact word-for-word email script to use:
And youre set.
Subject: Question about (SITE)
I was searching for some information on (TOPIC) today when I came across your article: (ARTICLE TITLE).
However, I couldnt help but notice that you mentioned (OUTDATED RESOURCE). You may have heard that (REASON THE PAGE IS OUTDATED).
You may want to remove that link from your article.
Also, I recently published a (BRIEF DESCRIPTION OF YOUR ARTICLE):
Might make a nice addition to your page. Either way, keep up the awesome work!
HERES WHAT TO DO NEXT
Send me a message to my personal email address firstname.lastname@example.org to let me know what
you think of this guide.
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content on SEO, conversion rate optimization and inbound marketing.
Pat yourself on the back. You just read a
5-page checklist ; )