councl for responsle nutrton 2018 consumer sure … · dietary supplements? 77% 69% 35–54 18–34...
TRANSCRIPT
UP FROM 65% in 2009
2018 CRN Consumer Survey on Dietary Supplements: www.crnusa.org/CRNConsumerSurvey
According to the 2018 CRN Consumer Survey on Dietary Supplements, a majority of U.S. adults—75%— take dietary supplements. This majority status holds among both women and men, and across income and educational levels, as well as among different age groups.
77% 73%WOMEN MEN
76% 74%COLLEGE DEGREE NON DEGREE
$50K + ANNUAL INCOME LESS THAN $50K
77% 72%
OF U.S. ADULTS75%
WHO TAKES DIETARY SUPPLEMENTS?
77% 69%18–3435–54
78%55+
PERCENTAGE OF U.S. ADULTS TAKING DIETARY SUPPLEMENTS IN EACH AGE GROUP:
PERCENTAGE OF U.S. ADULTS TAKING DIETARY SUPPLEMENTS BY GENDER, INCOME, AND EDUCATION LEVEL
LEARN MORE ABOUT WHATSUPPLEMENTSTHEY TAKEAND WHY
COUNCIL FOR RESPONSIBLE NUTRITION 2018 CONSUMER SURVEY ON DIETARY SUPPLEMENTS
Across the generations, the MULTIVITAMIN is the top choice among supplement users:
18–34 years 83%35–54 years 75%55+ years 70%
multivitaminThe MULTIVITAMIN is the top product taken by both male and female supplement users and across the generations.
FEMALEMALE
78%of male supplement users take a multivitamin
72%of female supplement users take a multivitamin
OF SUPPLEMENT USERS TAKE A 5% 7
...which makes sense, because theTOP REASON dietary supplements is
for taking
OVERALL HEALTH/
WELLNESSTOP REASONS USERS TAKE SUPPLEMENTS BY AGE GROUP
OVERALL WELLNESS 49%
FILL NUTRIENT GAPS 33%
BONE HEALTH 31%
HEART HEALTH 29%
HEALTHY AGING 28%
JOINT HEALTH 23%
OVERALL WELLNESS 47%
ENERGY 33%
FILL NUTRIENT GAPS 32%
IMMUNE HEALTH 31%
HAIR, SKIN, NAILS 23%
DIGESTVE HEALTH 21%
OVERALL WELLNESS 42%
ENERGY 37%
HAIR, SKIN, NAILS 28%
IMMUNE HEALTH 25%
FILL NUTRIENT GAPS 22%
WEIGHT MANAGEMENT 21%
18–34 years35–54 years55+ years
50% of female
supplement users
42% of male
supplement users
VITAMINS/MINERALS
SPECIALTY SUPPLEMENTS
HERBALS/BOTANICALS
SPORTS NUTRITION
WEIGHT MANAGEMENT
98%
52%
40%
27%
18%
99%
49%
42%
38%
23%
FEMALE
FEMALE
FEMALE
FEMALE
FEMALE
MALE
MALE
MALE
MALE
MALE
98% of supplement users take
51% of supplement users take
41% of supplement users take
32% of supplement users take
20% of supplement users take
WHAT DO SUPPLEMENT USERS TAKE? The MULTIVITAMIN is the top supplement taken by both male (78%) and female (72%) users. THE OTHER TOP PRODUCTS that supplement users take are:
VITAMIN D 40%
CALCIUM 32%
VITAMIN C 28%
VITAMIN B/B COMPLEX 28%
MAGNESIUM 22%
PROBIOTICS 21%
PROTEIN 21%
VITAMIN D 35%
VITAMIN C 33%
VITAMIN B/B COMPLEX 24%
PROTEIN 22%
OMEGA-3 FATTY ACIDS 21%
FEMALEMALE
18–34 years35–54 years55+ yearsMULTIVITAMIN 70%
VITAMIN D 46%
CALCIUM 32%
VITAMIN C 29%
VITAMIN B/B COMPLEX 25%
MAGNESIUM 24%
MULTIVITAMIN 75%
VITAMIN D 34%
PROTEIN 31%
VITAMIN C 29%
VITAMIN B/B COMPLEX 28%
CALCIUM 22%
MULTIVITAMIN 83%
PROTEIN 41%
VITAMIN C 33%
VITAMIN D 31%
CALCIUM 25%
ENERGY DRINKS/GELS 25%
VITAMIN B/B COMPLEX 24%
of supplement users 55+ take a multivitamin
of supplement users 18–34 take a multivitaminTOP SUPPLEMENTS AMONG USERS BY AGE GROUP
Use of herbals/botanicals is up 13 percentage points in the past five years, with 41% of supplement users taking these products.
Within this category is one of the marketplace’s rising stars, turmeric— now the second-most popular herbal/botanical supplement.
TURMERIC: RISING STAR IN THE HERBAL/BOTANICAL CATEGORY
SUPPLEMENT USE BY PRODUCT CATEGORY
SUPPLEMENT USERS ARE MORE LIKELY TO PRACTICE HEALTHY HABITS THAN NON-USERS:
AND SUPPLEMENT USERS HAVE HEALTHIER HABITS
EXERCISE REGULARLY
MAINTAIN A HEALTHY WEIGHT
U S E R S
U S E R S
N O N
N O N
TRY TO EAT A BALANCED DIET
U S E R S N O N
DO NOT SMOKE/DO NOT USE TOBACCO
U S E R S
N O N
VISIT DOCTORREGULARLY
U S E R S N O N
GET A GOOD NIGHT’S SLEEP
U S E R S
N O N
70%
74% 69% 75%
80% 87% 57%
67% 64% 70%
68% 76%
FROM COAST TO COAST MOST AMERICANS TAKE SUPPLEMENTS
75%of adults in the
Northeastern U.S.
76% of adults in the Southern U.S.
According to the 2018 CRN Consumer Survey on Dietary Supplements, supplement use is widespread across all regions of the U.S.
76% of adults in the Midwestern U.S.
73% of adults in the Western U.S.
2018 CRN Consumer Survey on Dietary Supplements: www.crnusa.org/CRNConsumerSurvey