Corporative

Presentation

History

1951 – The establishment of our company and the beginning of its trademark and products growth 1955 – The launch of the 1st strings mattress in Portugal 1959 – MOLAFLEX gets in the hotel market equipping hotels, such as, Ritz, Sheraton and Tivoli 1960 – The mascot “Molinhas” creation 1974 – Passing to joint stock corporation 1986 - MOLAFLEX is acquired by the French group BERTRAND FAURE AUTOMOBILE (BFA) 1989 – The Spanish group FLEX acquires to BFA the mattresses industrial and distribution areas 1996 – The launch of the comfort range, redefining the firmness concept 1997/98 – Awarded by the Portuguese Consumer Institute 1999 - MOLAFLEX is certified with the Quality Management System ISO9001

2000 – The trademark rebranding and a new communication strategy 2001 – New Head-office and Manufacturing Layout – 50 Year Anniversary Celebration – New Hotel Line 2001/03/04/05 – The MOBIS Award – The best mattress company of the year 2003 - DECO PRO TESTE considers the 2020 Classic Mattress the 1st choice in the quality/price relation 2006 – 55 Year Anniversary Celebration 2008 – Migration of the Quality Management Systems Certifying Authority to AENOR 2009 – The launch of FlexSense and Excellence ranges, assuring a global and innovative resting solution 2009 – MOBIS Award – The Best Image Campaign 2011 – 60 Year Anniversary Celebration and starting using Facebook to promote our trademark 2012 – MOBIS Award – The best mattress company of the year 2010/11/12/13 – Awarded “Product of the Year” in the resting category

History

Grupo

Great numbers

Invoicing: 16 million Euros

Production: 132 million mattress

Staff: 155 collaborators

Quality

MOLAFLEX developed, in exclusivity, several technologies and combinations in string and

foam fields, in order to be adapted to each resting way.

All solutions result from a close and proactive relationship with our customer, the market

and its needs.

Our Engagement:

To offer the best resting through quality and differentiation.

Our Aim:

To attain maximum quality in our products, betting actively in innovation and in technological

development.

Our Guarantee:

Our guarantee seal is a quality and confidence symbol that assures all products fulfil the

biggest demands, offering:

• The quality of an exclusive production system of high technology;

• The maximum durability.

Quality &

environment

The Molaflex Incorporated Management System includes the certifications:

ISO9001 - Quality

ISO14001 - Environment

Molaflex is a member of the Green Dot;

100% of our residues are recycled;

Molaflex is not a polluting company.

Let Us

Buy Ours

• Molaflex is the main mattress producer in Portugal;

• Molaflex is the founder of “Let us buy ours”;

• Molaflex combines more than 95% of the national

components in its products.

The resting market

share

Share of media

spending

Spontaneous

notoriety

Total notoriety

Strong points

and opportunities

PARTNERSHIP OPPORTUNITIES:

• Increasing business;

• Increasing business profitability;

• Having exclusive technologies with

a big market demand;

• Developing response time to clients;

• The possibility of training our commercial

team.

STRONG POINTS:

• The most prestigious trademark;

• Product leadership;

• Service leadership;

• Covering leadership;

• Commercial follow-up leadership;

• After sale leadership.

For many hotels, only excellence matters!

Make part of this exclusive club. Find out novelties that turn Molaflex into a biding reference

for many prestige hotel unities.

For many hotels, only excellence matters!

Make part of this exclusive club. Find out novelties and technologies that turn Molaflex into a

biding reference for many prestige hotel unities.

Hotel Catalogue

String Mattresses

Technologies

MULTIELÁSTIC®

Continuous strings system with two differentiated and independent firmness areas.

OOC ONE TO ONE CONTROL®

Independent bagged strings system with different firmness levels.

BICONICAL

Biconical independent and reinforced strings system in the shape of a double cone.

Foam Mattresses

Technologies

AIRVEX®

The Airvex® technology is exclusive from MOLAFLEX and it allows the oxygenation

of the technical foams mattresses.

MEMOSENSE®

The viscoelastic from MOLAFLEX shapes itself millimetricaly to each part of the body.

LATEX

The Latex from MOLAFLEX has a perfect equilibrium between comfort and firmness.

HC PLUS ®

The exclusive combination of adaptability and firmness.

Sommiers

Technologies

FOLDING

Maximum profit of the space. COMFORT Maximum adaptability. FIRMNESS Firmness and robustness. TAPIMOLA Great relation price/quality. LAMIFLEX Flexible and irrespirable plates

Complements

• Pillows

• Eiderdowns

• Protections

• Heads for beds