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2014BRAND GUIDE



The Corsair Brand

Corsair has been a leader in the design and manufacture ofhigh-performance computer components since 1994. Starting outprimarily as a manufacturer of high-performance memory modules,Corsair has since evolved into a world leading supplier of productsfor desktop and notebook computers. Corsair now manufactureshigh-efficiency PC power supplies, solid-state drives, high-capacityUSB ash drives, effective CPU cooling solutions, premium qualitycomputer cases, and performance gaming mice, keyboards, headsetsand speakers, all while maintaining our leadership position as the besthigh-performance memory manufacturer in the world.

This document outlines a set of guidelines that must be adhered towhen working with the Corsair brand identity. The guidelines must beused consistently, without deviation, so as not to undermine the identityof the Corsair brand.

Corsair Brand Values

PERFORMANCENot just faster, but more effective, saving you time and improving yourcomputing experience.

QUALITYOur products built to the h ighest standards. You don’t compromise,and neither do we.

INNOVATIONOur pioneering spirit delivers exciting products with unique benets.

INTEGRITYWe design and build the products that we would want to buy.

CUSTOMER SERVICE AND SUPPORTTaking care of our customers and treating them with respect.

3

C O R S A I R B R A N D G U I D E L I N E S 2 0 1 4

OUR COMPANY

A N I N T R O D U C T I O N T O C O R S A I R



SECTION 1CORSAIR LOGO



Use this logo for all instances of web and print.

at [email protected]

In all cases, outlined artwork should be used.Do not recreate the logomark typography.

PROCESS BLACK

0%C 0%M 0%Y 100%K0000000.R 0.G 0.B

Download AI le

Download EPS le

Download PNG le

Download AI le

Download EPS le

Download PNG le

URL address line is adjusted to the right edgeof the Corsair logo.

PROCESS BLACK

0%C 0%M 0%Y 100%K0000000.R 0.G 0.B

corsair.com

5


T H E C O R S A I R L O G O

P R E F E R R E D U S E – H O R I Z O N T A L

U R L A D D R E S S

https://corsair.sharefile.com/d/s2ffcc1991634838b

https://corsair.sharefile.com/d/saafab4e5c924cb78

https://corsair.sharefile.com/d/sec8110edaeb4a75a

https://corsair.sharefile.com/d/secca280aef64817a

https://corsair.sharefile.com/d/s96dfd8808944ec78

https://corsair.sharefile.com/d/s8e5f30d1a7e48a2a

https://corsair.sharefile.com/d/s8e5f30d1a7e48a2a

https://corsair.sharefile.com/d/s96dfd8808944ec78

https://corsair.sharefile.com/d/sec8110edaeb4a75a

https://corsair.sharefile.com/d/saafab4e5c924cb78

https://corsair.sharefile.com/d/secca280aef64817a

https://corsair.sharefile.com/d/s2ffcc1991634838b



The horizontal logo should never be usedat a size smaller than 0.75" wide.

Never remove the registered mark®.

In all cases, outlinedartwork should be used.

Do not recreate thelogomark typography.

In all cases, outlinedartwork should be used.

Do not recreate thelogomark typography.

x

x

x

x

x

x

x

The top edge of the corsair.com isvertically aligned with the baseline of thelogo (the lowest positioned sail) andhorizontally aligned with the belly ofletter R of the logo.Font used: GOTHAM BOLD

Never remove the registered mark®.

x

x

x

x

x

x

x

corsair.com

6


THE CORSAIR LOGO

C L E A R S PA C E

C L E A R S PA C E – U R L A D D R E S S



P R I N T PROCESS BLACK

0%C 0%M 0%Y 100%K

W E B HTML: 000000

RGB: 0.R 0.G 0.B

WHITE

0%C 0%M 0%Y 0%K

HTML: FFFFFF

RGB: 255.R 255.G 255.B

WHITEPROCESS BLACK

C O L O R G U I D E

Horizontal axis should be the centerpoint betweenthe top and bottom edge of ‘Corsair’.

Vertical axis should be the centerpoint betweenthe right edge of the ‘O’ and the left edge of the ‘R’.

x

x

x

x

centerpoint

7


THE CORSAIR LOGO

C E N T E R P O I N T



Stack partner logos vertially to the right of the Corsair logo separatedby a vertical stroke with weight between 0.5 to 1.5 depending on how largethe logo is displayed. Space between the Corsair logo and the partner logoshould be the space of the “x” of the Corsair logotype height, and the verticalspace in between each partner logo is also “x” of the Corsair logotype height.

In all cases, outlined artwork should be used. Do not recreate the logomark typography.

PA R T N E R L O G O

8


THE CORSAIR LOGO

Stack partner logos horizontally to the right of the Corsair logo separatedby a vertical stroke with weight between 0.5pt to 1.5pt depending on how large

the logo is displayed. Noted that the space after each logo should alwaysbe the space of the “x” of the Corsair logotype height.

In all cases, outlined artwork should be used. Do not recreate the logomark typography.

PA R T N E R L O G O – V E R T I C A L

x

LOGO COMPANY LOGO

COMPANY SLOGAN

LOGOCOMPANY SLOGAN

x

x x x

LOGO COMPANY

LOGO

COMPANY SLOGAN

LOGOCOMPANY SLOGAN

x

x

x



9


THE CORSAIR LOGO

When appearing on a white background,logo must appear in 100% Black.

C O R S A I R B L A C K

PRINTPROCESS BLACK

0%C 0%M 0%Y 100%K

WEBHTML: 000000RGB: 0R 0G 0B

When appearing on dark colored backgrounds suchas 100% Black, the logo must reverse out.

R E V E R S E

PRINTWHITE

0%C 0%M 0%Y 0%K

WEBHTML: FFFFFF

RGB: 255R 255G 255B

On rare occasions the Corsair logo appears on silverbackground. When appearing on silver backgroundthe logo must print black.

B L A C K O N S I LV E R

PRINTSILVER PANTONE 877 C

0%C 0%M 0%Y 40%K

WEBHTML: A6A8AA

RGB: 255R 255G 255B

C O L O R G U I D E



10


C O L O R G U I D E

THE CORSAIR LOGO

You must get corporate approval to place the Corsairlogo on a non-approved background color.

If you need to put a Corsair logo on a different color, be itCorsair approved or otherwise, use only a black or whitelogo. Choose the best contrast. See examples below.

C O L O R G U I D E



1 2 3

4 5

7 8 9

10 11 12

6

Do not rearrange theconguration of the logo

1

Do not alter the sizeof the logo’s individualelements

2

Do not colorize the logo

3

Do not use logo elementsindividually

4

Do not distort, stretch, orskew the logo in any way

5

Do not reproduce the logowith a drop shadow or anyother “special effect”

6

Do not place the logo on abackground that is busy,distracting or offerspoor contrast

7

Do not crowd the logo withother elements. Adhere to theclear-space guidelines detailed inthis manual

8

Do not place the logoat an angle

9

Do not reproduce the logoas a tint or gradient

10

Do not compromise theshape, or approved colors of thelogo in any way

11

Do not reverse a portionof the logo

12

11


THE CORSAIR LOGO

I M P R O P E R U S E



SECTION 2CORSAIR BRAND



Preferred Corsair logo position is in upper left corner ofthe layout. Preferred logo color is white on black or darkbackground. Red competition stripe appears on the rightside of the layout, and is quarter size of the height of thelogo. The width of the logo should be one quarter of thelive area of the document size used.

x 1/4 x

x

x

13


CORSAIR BRAND

C O M P E T I T I O N S T R I P E

VERTICAL USE



P R I N T

W E B

PROCESS

BLACK

C M Y K

RGB:0 . 0 . 0

000000

PROCESSBLACK

PROCESSBLACK

C M Y K

CORSAIR

RED

RGB:2 5 5 . 0 . 0

FF0000

PANTONE®185 U

PANTONE®185 C

C M Y K

CORSAIR

SILVER

RGB:1 4 3 . 1 4 3 . 1 4 0

8F8F8C

PANTONE®877 U

PANTONE®877 C

4-Color Process

Spot Colored Coated

Spot Colored Uncoated

Hexadecimal

RGB

P R I M A R Y C O L O R S

14


THE CORSAIR LOGO

C O R P O R AT E C O L O R S



YELLOW

C M Y K

RGB:2 5 4 . 2 3 3 . 0

FEDF00

PANTONE®YELLOW

PANTONE®YELLOW

C M Y K

CYAN

RGB:0 . 1 6 3 . 2 3 0

00A3E6

PANTONE®CYAN U

PANTONE®CYAN

C M Y K

CX GREEN

RGB:1 4 6 . 1 9 2 . 7 9

99CC33

PANTONE®368 U

PANTONE®368 C P R

I N T

W E B

4-Color Process

Spot Colored Coated

Spot Colored Uncoated

Hexadecimal

RGB

S E C O N D A R Y C O L O R S

15


THE CORSAIR LOGO

C O R P O R AT E C O L O R S

C M Y K

TX YELLOW

RGB:2 3 6 . 1 8 5 . 6 5

E4AB3D

PANTONE®1235 U

PANTONE®1235 C



16


THE CORSAIR LOGO

P R I M A R Y T Y P E F A C E S Gotham LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gotham BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Book Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gotham MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Gotham BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Bold Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Gotham Black ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Black Italic abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

S U P P O R T I N GS E C O N D A R Y T Y P E F A C E S

Gotham Condensed LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Condensed BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Condensed MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Gotham Condensed BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

T Y P O G R A P H Y – P R I N T

Fonts can be purchased at http://www.typography.com/fonts/gotham/overview/ (Note: Under any circumstances if Gotham can not be purchased, use Aerial as default typeface)

http://www.typography.com/fonts/gotham/overview/





S I M P L I F I E D C H I N E S E DFPHeiW3-GB Regular

DFPHeiW5-GB Regular

DFPHeiW7-GB Regular

DFPHeiW9-GB Regular

J A PA N E S E DFPGothicP W2

DFPGothicP W3

DFPGothicP W5

K O R E A N HY Light

10

HY Medium

10

HY Bold

10

R U S S I A N Myriad Pro LightА Б В Г Д Е Ё Ж З И Й К Л М Н О П Р С Т У Ф Х Ц ЧШ Щ Ъ Ы Ь Э ЮЯ

Myriad Pro Regular

Myriad Pro Bold

T R A D I T I O N A L C H I N E S E Adobe Std L Adobe Std B

17


T Y P O G R A P H Y – P R I N T

CORSAIR BRAND

Fonts used should be as close as possible to the above typeface.Sans Serif fonts are always the prefered style.



18


P R I M A R Y T Y P E F A C E S Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz0123456789

Arial Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Open Sans RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Open Sans Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

Open Sans BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Open Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

T Y P O G R A P H Y – W E B

CORSAIR BRAND

Open Sans can be download at http://www.fontsquirrel.com/fonts/open-sans

http://www.fontsquirrel.com/fonts/open-sans

http://www.fontsquirrel.com/fonts/open-sans



SECTION 3BRAND APPLICATION



S TAT I C W E B B A N N E R – V E R T I C A L

20


CORSAIR BRAND

Liquid CPU Cooler Liquid CPU CoolerA

B

C

A

B

C

DIMENSIONS

A. Product imageB. Product logoC. Product description

LAYOUT REFERENCE

Use this reference in accordance with the template above to create artworks.

GLOBAL DIRECTION

When designing any of the Corsair’s merchandising products, the logo should always beon the top left hand corner and the competition stripe will be against the right edge.

Click to download template

GOOGLEW: 300px by H: 600pxW: 300px by H: 250px

W: 728px by H: 90px

NEWEGGW: 478px by H: 88px

W: 696px by H: 288px

UKW: 740px by H: 120pxW: 730px by H: 270pxW: 850px by H: 150px

W: 958px by H: 55px

https://corsair.sharefile.com/d/sd201ed463fc4ff59



https://corsair.sharefile.com/d/sbfd2d7730304043a







21


CORSAIR BRAND

High-performance dual-fan liquid CPU cooler

High-performance dual-fan liquid CPU cooler

A

BC

DIMENSIONS

A. Product logoB. Product descriptionC. Product image

S TAT I C W E B B A N N E R – H O R I Z O N TA L

A

BC

LAYOUT REFERENCE


GLOBAL DIRECTION



GOOGLEW: 300px by H: 600pxW: 300px by H: 250px

W: 728px by H: 90px

NEWEGGW: 478px by H: 88px


UKW: 740px by H: 120pxW: 730px by H: 270pxW: 850px by H: 150px

W: 958px by H: 55px

https://corsair.sharefile.com/d/s7c9a8b9f62248ac8



https://corsair.sharefile.com/d/s207befd82704404a







D Y N A M I C W E B B A N N E R

22


CORSAIR BRAND

D Y N A M I C W E B B A N N E R – V E R T I C A L

LiquidCPU Cooler

LiquidCPU Cooler

LiquidCPU Cooler

LiquidCPU Cooler

DIMENSIONS

GOOGLEW: 160px by H: 600px

W: 728px by H: 90pxW:468px by H: 60px


A. Product imageB. Product logoC. Product description

A

B

C

A

B

C

LAYOUT REFERENCE

Use this reference in accordance withthe template above to create artworks.

GLOBAL DIRECTION



Compact,customizableliquid CPUcooling

Compact,customizableliquid CPUcooling

DURATION

Three framesUnder fteenseconds24 FPS

FILE SIZE

50KB

https://corsair.sharefile.com/d/s4d50c507e02465eb









23


CORSAIR BRAND

D Y N A M I C W E B B A N N E R – H O R I Z O N TA L

Liquid CPU Cooler Liquid CPU Cooler

Liquid CPU Cooler Liquid CPU Cooler

DIMENSIONS

A. Product logoB. Product imageC. Product description

B

C

A

B

C

A

GLOBAL DIRECTION



Compact, customizableliquid CPU cooling

Compact, customizableliquid CPU cooling

LAYOUT REFERENCE

Use this reference in accordance withthe template above to create artworks.

DURATION

Three framesUnder fteenseconds24 FPS

FILE SIZE

50KB

GOOGLEW: 160px by H: 600px

W: 728px by H: 90pxW:468px by H: 60px


https://corsair.sharefile.com/d/s0313fe46a5644fcb









24


P O S T E R

CORSAIR BRAND

LAYOUT REFERENCE


A

B

C C C C C

A. Product imageB. Product name/ Tagline/ FeaturesC. Product family


GLOBAL DIRECTION


https://corsair.sharefile.com/d/scd9215d770b49d2a






25


E N D C A P S I G N ( S )

CORSAIR BRAND

GLOBAL DIRECTION


TEMPLATE FOR WHOLE SYSTEMA. Corsair product listB. Product name/ Tagline/ FeaguresC. Product image

TEMPLATE FOR SINGLE PRODUCTA. Corsair product listB. Product name/ Tagline/ FeaturesC. Product imageD. Product descriptions

LAYOUT REFERENCE


C

B

A

B

E E E

A

D DDC

MORE POWER. MORE EFFICIENCY.



https://corsair.sharefile.com/d/saf1ea8ee00847afa



https://corsair.sharefile.com/d/s38cc772652d4c5e8










X - B A N N E R

27


CORSAIR BRAND

C

D

B

A

A. Product categoryB. Product featuresC. Product imageD. Tagline

LAYOUT REFERENCE


GLOBAL DIRECTION


Click to downloadtemplate

https://corsair.sharefile.com/d/sdb0d184495b4e609







C A S E S T I C K E R / D E C A L

28


CORSAIR BRAND

A. Product nameB. TaglineC. Product feature imagesD. Feature description

LAYOUT REFERENCE


B

A

D

D

D

GLOBAL DIRECTION


C

C

C


Margin & Live Text

Make sure to leave 0.5margin (magenta) and 0.75live text area (clyan)

0.5

0.75

https://corsair.sharefile.com/d/sd6b159c15e34ab18











C A S E S T I C K E R / S Y S T E M

29


CORSAIR BRAND

A. Product nameB. TaglineC. Product feature imagesD. Feature description

LAYOUT REFERENCE


GLOBAL DIRECTION


A B

B

B

B

B

A

A

A

A


Margin & Live Text


0.5

0.75

https://corsair.sharefile.com/d/s776d9bbaff643e08












M O N I T O R T O P P E R


CORSAIR BRAND

corsair.com

A. Product TaglineB. Product image

A

B

LAYOUT REFERENCE


GLOBAL DIRECTION



Margin & Live Text


0.5

0.75

30

https://corsair.sharefile.com/d/sb5bfbde754d4e718






31


CORSAIR BRAND

F L I E R

A. Product imageB. Product description/ feagure imagesC. Product familyD. Corsair product list

More power. More efficiency.

Corsair ObsidianSeries computer caseswere designed bysystem builders, for

system builders.Rugged steel meetsthe subtle elegance ofbrushed aluminum inthese world class,expansion-friendlyPC cases designed tobe the foundation ofamazing systems.

Obsidian Series ®

M E M O R Y | S O L I D - S T A T E D R I V E S | U S B F L A S H D R I V E S | M O B I L E W I R E L E S S S T O R A G EP C C A S E S | P O W E R S U P P L I E S | C P U C O O L I N G | P C C O O L I N G | P C S P E A K E R SG A M I N G H E A D S E T S | G A M I N G K E Y B O A R D S | G A M I N G M I C E | G A M I N G M O U S E M A T S

A B

C

D

LAYOUT REFERENCE


GLOBAL DIRECTION



Margin & Live Text


0.5

0.75

https://corsair.sharefile.com/d/sdbceea4f9154cd2a






32


CORSAIR BRAND

B R O C H U R E

OBSIDIANMore power.More efficiency.

All rightsreserved.Corsair,thesailslogo,Dominator,Flash Voyager,Flash Survivor,Flash Padlock,Vengeance,CarbideSeries,GraphiteSeries,andObsidian Seriesareregisteredtrademarksin theUS andorothercountries,andCorsairRaptor,CorsairLink,Voyager Air,GamingSeries,GamingAudio Series,Hydro Series,AirSeries,AXi Series,ForceSeries,andNeutron Seriesareatrademarkin theUnitedStatesand/orother

countries.All othertrademarksaretheproperty oftheirrespectiveowners.Dominator US.Patent 7,606,034.

© 2013 CORSAIR COMPONENTS, INC.

@CorsairMemory

/corsair

Designed for Enthusiasts. Engineered for Performance.

corsair.comCorsair makeshigh-performancePCcomponentsandgamingperipheralswith innovativedesignsthat offer both leadingedgeperformanceanddependableoperation. Webuildproductsthat PCenthusiastsandexpertswill recommendto their friends…not justfor their performance, but for their high value andreliability.

A. Product imageB. Product nameC. Corsair logoD. Copy right infoE. Product series

F. Product detail infoG. Feature imagesH. Feature descriptionsI. Product family

Corsair ObsidianSeries computer caseswere designed bysystem builders, forsystem builders.Rugged steel meetsthe subtle elegance ofbrushed aluminum inthese world class,expansion-friendlyPC cases designed tobe the foundation ofamazing systems.

ObsidianSeries ®

THE ROOM YOU NEED WHEN YOU’RE GETTING SERIOUS

Double and triple GPU supportand room for up to ten drives

TAKE CONTROL OF YOUR STORAGE

Clever modular drive cage systemwith side-mounted 2.5 cages

YOUR SYSTEM…YOUR COOLING

Includes three AF140L high-airow140mm fans, with room for eight

A

E

F

G GH H

H H

I

G G

C

D

B

LAYOUT REFERENCE


GLOBAL DIRECTION



Margin & Live Text


0.5

0.75

https://corsair.sharefile.com/d/s553a3eacedb49beb














G I V E AWAY S

T-SHIRT

POLO-SHIRT

33


CORSAIR BRAND

Enthusiasts&Overclockers&Gamers&Dominators.CORSAIR



MUG

G I V E AWAY S

CORSAIR BRAND

NOTEBOOK

PEN

LANYARD

cor bra nd gui deline 2014

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