food and wellness - rob deline
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FOOD and WELLNESS: A BOUNTY of OPPORTUNITY
Robert Deline
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Incredible Diversity, High Quality,$Value
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How Important Is Agri-Food?
Food processing, agric.products & farming=$50b and employs over700,000 people
World market fornutraceuticals andfunctional foods is $176bwith 7.4% growth
Pharma=$1 trillion and70% new drugs fromplant derived sources(121 current Rx drugs)
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Green Acres: The Soaring Value of Canadas Farmland
Prices haveincreased an averageof 12% per yearsince 2008
$6,000 to $20,000per acre
Large scale/precision/robots
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Global Food Systems are notMeeting Dietary Needs
1 billion are hungry 2 billion are
overweight Global food demand
will double in the next30 years
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What Is Canadas Role/Opportunity?
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YUMMY
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Thank you Food Network
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Thank you
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Thanks?
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THE TTT GEN: Tied To TV or Tablet
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AUGUST 13/2013
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The Bad..
A nutritional transitionfrom traditional to highlyprocessed diets enrichedin sugar (+SSBs), salt, andfat with the resultantexplosion of childhoodobesity, long term weightgain, type 2 diabetes, andcardiovascular disease
75% of the worlds foods are processed foods
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Garlic: The Great Protector
Vampire Repellant!
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How do you eat your Soy?
Tempeh Natto Miso (bean paste) Pickled tofu Soy sauce
(fermented)
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The Health Tsunami Is Here
Health is over 40% of Ontarios budget
31% of Canadian
children are obese oroverweight (60%formen and 44% forwomen)
Obesity rates are 3% inKorea and Japan vs18% in Canada
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Direct Costs For Non CommunicableDiseases
Cancer=$290b Cardiovascular= $863b COPD=$2.1 trillion Diabetes=$500b Mental Illness=$2.5
trillion Lost output over 20
years =$47 trillion
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% of Cancers Preventable Via Diet,Activity & Weight Control
Breast cancer=38% Prostate=11% Gallbladder=21% Esophageal=69% Colorectal=45% Pancreatic=39% Mouth/throat=63% Stomach=47% Lung=36%
American Cancer Society, 2012
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What If There Was A Drug?.....
Extended your life Improved brain
function Fights certain cancers Lowers risk of heart
disease, HBP, HDL Protects from diabetes
Aids weight loss Keeps away depression Safeguards against
Alzheimers
Wards off Parkinsons Improves rheumatoid
arthritis Improves eye health Improves lung function Leads to healthier
babies Reduces dental disease Has no side effects No contraindications
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THEMEDITERRANEAN
DIET
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More What s Hot
Inflammation ,probiotics , neuro-degeneration, N3 fats,sports medicine, wholefood supplements ,integrative medicine ,non GMO ,cosmeceuticals ,blueberries, multi-modal diseasemanagement
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And More
Algal oil, organic sources forsupplements & foods,fermented foods ,specialized nutrition basedclinical trials ( not junk science),healthinformatics/economics ,
public policy/health promothat works,education reform
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WASABI: B.C. GROWERS CHALLENGEJAPANESE MARKET DOMINATION
Growth in Asian food Short supply in Japan 90% is counterfeit Difficult to produce
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Pacific Coast Wasabi
20 years of top secretCanadian-led research
High tech computer-
controlled greenhouses Goal: 5% MS plus
wasabi medicines cancer, blood clots,bone calcification,bacterial infection
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Mushrooms As Super Food AndMedicine
Shiitake
A symbol of longevity
in Asia used for over6000 years May block adhesion
molecules= bloodvessel protection
Strong immuneenhancing properties
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A Taste Of Shiitake
Anti-cancer activity viaactivation of macrophage cells andother anti-tumour
mycochemicals Antioxidant action Weight management
and satiety Reduction in levels of
lipids and glucose
Just like humans,mushrooms canproduce vitamin Dwhen exposed to
sunlight
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Mushrooms For Medicine AndBeyond
Additional TargetedTherapeutic Effects
Antibacterial Anti-candida Antiviral Blood pressure Lungs/Respiratory Erectile
Dysfunction
Mycorestoration Mycofiltration Mycoforestry
Mikro-Tek-mycorrhizae
Mycogardening Mycoremediation Mycopesticides
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Purpose of the Applied Institute of Mycology &Wellgevity?
The Institute would facilitate multiple newcommercial opportunities related to specialtymushrooms and other natural products
Develop new and strengthen existingsupporting infrastructure for developmentand acceleration of the Agri-Food and
Wellegvity agenda for Ontario A more healthy, competitive Ontario
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Transforming Science into Innovation
Provide and encourage fresh technologicalsolutions for innovative clients and drivecompetitiveness
Promote multiple business partnerships Produce high quality supporting evidence
based science Develop new skillsets and high level
employment opportunities
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CANADA NEEDS TO BETHELEADER IN AGRIFOOD INNOVATION AND WELLGEVITY
And rememberthat wine, beer
and whiskey areagriculturalenabled products
EAT ONTARIO!