food and wellness - rob deline

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    FOOD and WELLNESS: A BOUNTY of OPPORTUNITY

    Robert Deline

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    Incredible Diversity, High Quality,$Value

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    How Important Is Agri-Food?

    Food processing, agric.products & farming=$50b and employs over700,000 people

    World market fornutraceuticals andfunctional foods is $176bwith 7.4% growth

    Pharma=$1 trillion and70% new drugs fromplant derived sources(121 current Rx drugs)

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    Green Acres: The Soaring Value of Canadas Farmland

    Prices haveincreased an averageof 12% per yearsince 2008

    $6,000 to $20,000per acre

    Large scale/precision/robots

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    Global Food Systems are notMeeting Dietary Needs

    1 billion are hungry 2 billion are

    overweight Global food demand

    will double in the next30 years

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    What Is Canadas Role/Opportunity?

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    YUMMY

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    Thank you Food Network

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    Thank you

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    Thanks?

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    THE TTT GEN: Tied To TV or Tablet

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    AUGUST 13/2013

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    The Bad..

    A nutritional transitionfrom traditional to highlyprocessed diets enrichedin sugar (+SSBs), salt, andfat with the resultantexplosion of childhoodobesity, long term weightgain, type 2 diabetes, andcardiovascular disease

    75% of the worlds foods are processed foods

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    Garlic: The Great Protector

    Vampire Repellant!

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    How do you eat your Soy?

    Tempeh Natto Miso (bean paste) Pickled tofu Soy sauce

    (fermented)

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    The Health Tsunami Is Here

    Health is over 40% of Ontarios budget

    31% of Canadian

    children are obese oroverweight (60%formen and 44% forwomen)

    Obesity rates are 3% inKorea and Japan vs18% in Canada

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    Direct Costs For Non CommunicableDiseases

    Cancer=$290b Cardiovascular= $863b COPD=$2.1 trillion Diabetes=$500b Mental Illness=$2.5

    trillion Lost output over 20

    years =$47 trillion

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    % of Cancers Preventable Via Diet,Activity & Weight Control

    Breast cancer=38% Prostate=11% Gallbladder=21% Esophageal=69% Colorectal=45% Pancreatic=39% Mouth/throat=63% Stomach=47% Lung=36%

    American Cancer Society, 2012

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    What If There Was A Drug?.....

    Extended your life Improved brain

    function Fights certain cancers Lowers risk of heart

    disease, HBP, HDL Protects from diabetes

    Aids weight loss Keeps away depression Safeguards against

    Alzheimers

    Wards off Parkinsons Improves rheumatoid

    arthritis Improves eye health Improves lung function Leads to healthier

    babies Reduces dental disease Has no side effects No contraindications

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    THEMEDITERRANEAN

    DIET

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    More What s Hot

    Inflammation ,probiotics , neuro-degeneration, N3 fats,sports medicine, wholefood supplements ,integrative medicine ,non GMO ,cosmeceuticals ,blueberries, multi-modal diseasemanagement

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    And More

    Algal oil, organic sources forsupplements & foods,fermented foods ,specialized nutrition basedclinical trials ( not junk science),healthinformatics/economics ,

    public policy/health promothat works,education reform

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    WASABI: B.C. GROWERS CHALLENGEJAPANESE MARKET DOMINATION

    Growth in Asian food Short supply in Japan 90% is counterfeit Difficult to produce

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    Pacific Coast Wasabi

    20 years of top secretCanadian-led research

    High tech computer-

    controlled greenhouses Goal: 5% MS plus

    wasabi medicines cancer, blood clots,bone calcification,bacterial infection

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    Mushrooms As Super Food AndMedicine

    Shiitake

    A symbol of longevity

    in Asia used for over6000 years May block adhesion

    molecules= bloodvessel protection

    Strong immuneenhancing properties

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    A Taste Of Shiitake

    Anti-cancer activity viaactivation of macrophage cells andother anti-tumour

    mycochemicals Antioxidant action Weight management

    and satiety Reduction in levels of

    lipids and glucose

    Just like humans,mushrooms canproduce vitamin Dwhen exposed to

    sunlight

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    Mushrooms For Medicine AndBeyond

    Additional TargetedTherapeutic Effects

    Antibacterial Anti-candida Antiviral Blood pressure Lungs/Respiratory Erectile

    Dysfunction

    Mycorestoration Mycofiltration Mycoforestry

    Mikro-Tek-mycorrhizae

    Mycogardening Mycoremediation Mycopesticides

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    Purpose of the Applied Institute of Mycology &Wellgevity?

    The Institute would facilitate multiple newcommercial opportunities related to specialtymushrooms and other natural products

    Develop new and strengthen existingsupporting infrastructure for developmentand acceleration of the Agri-Food and

    Wellegvity agenda for Ontario A more healthy, competitive Ontario

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    Transforming Science into Innovation

    Provide and encourage fresh technologicalsolutions for innovative clients and drivecompetitiveness

    Promote multiple business partnerships Produce high quality supporting evidence

    based science Develop new skillsets and high level

    employment opportunities

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    CANADA NEEDS TO BETHELEADER IN AGRIFOOD INNOVATION AND WELLGEVITY

    And rememberthat wine, beer

    and whiskey areagriculturalenabled products

    EAT ONTARIO!