continuing trends - mobile and social commerce
DESCRIPTION
As mobile and social media become more popular channels for shoppers, learn how to stay connected with your customers by using site search on your mobile site and linking with social media channels.TRANSCRIPT
Continuing TrendsMobile and Social Commerce
Steve Groenier
March 2012
23/21/12
Key Takeaways
• Why Social Media and Mobile Are Important for Retailers
• How to Get More Value from Your Social Content Through Site Search and By Connecting Content
• How to Produce More User Generated Content
• Leverage Like Buttons to Drive Traffic and Improve Conversions
• How to Improve Your Mobile Customer Experience
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Social Media Adoption
• 845 Million Active Users• Average Facebook User Has 130 Friends• Average Facebook Visit Lasts 23 Minutes• 425 Million Access on Mobile Devices
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Social Media Adoption
SOURCE: BLiNQ Media Infographic (Oct. 2011)
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Social Media Adoption
• 127 Million Active Users• 54% of Twitter Users Use On Mobile Devices• 36% of Twitter Users Tweet At Least Once A Day
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The Rise Of Pinterest
SOURCE: Experian Hitwise
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Why Focus On Social Media?
SOURCE: Cone Inc Study
56% of U.S. consumers feel a stronger connection with and better served by companies when they can interact with them in a social media
environment.
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Social Media Spending
19.5%
10.8%7.4%
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B2C Companies Spending More
Social Media Spending in Next 5 Years23% to 24% of Total Budget
SOURCE: 2012 CMO Survey Duke University’s Fuqua School of Business
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Creating a Mountain of Content
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Customer Photos on Facebook
123/21/12
Great Blog Comments
579 Responses
133/21/12
YouTube Videos
143/21/12
The Challenge
Content Silos
153/21/12
The Challenge
Fresh Gets Focus
163/21/12
The Challenge
Your Facebook Content
84%Not Seen
16%Seen
SOURCE: Facebook Marketing Conference 2012
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The Challenge
Land Of Lost Content
183/21/12
The Opportunity
193/21/12
Universal Search
203/21/12
Universal Search - Videos
213/21/12
Universal Search - Images
223/21/12
Universal Search - Blogs
233/21/12
Universal Search – Discussions
243/21/12
Universal Search - Social
253/21/12
Universal Search for Retailers
263/21/12
Connects Customers to Content
273/21/12
Social Content in Search
283/21/12
Video Content in Search
293/21/12
Search Links to Facebook Photo
June 29, 2011
303/21/12
Facebook Photo Links to Blog
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Search Links to Tweets
323/21/12
Tweet Links to Blog
January 20, 2010
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Site Search Amplifies Social
343/21/12
Ask Questions to Create Content
353/21/12
Answers Appear in Search
363/21/12
Facebook Like Button
2.7 Billion Likes and Comments Per Day
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Like Buttons in Search Results
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Social Merchandising in Search
Sort By Likes
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Pin it Buttons in Search
403/21/12
Add Search to Facebook
413/21/12
Mobile
• 1.2 billion – The number of active mobile broadband subscriptions worldwide in 2011.
•85 – Percentage of handsets shipped globally in 2011 that included a web browser.
•Holiday Sales from mobile were 3X last year.
•Mobile drove 10-14% of all holiday web traffic.
SOURCE: Royal.Pingdom.com Internet 2011 in Numbers
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Mobile Customer Frustrations
41% Frustrated
SOURCE: Tealeaf
#1 Inability to complete transactions
#2 Search functionality
#3 User Interface
Why?
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Search On iPhone
Without Mobile Site
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Search On iPhone
With Mobile Site
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Website Search = Mobile Search
Website Search Mobile Search
463/21/12
Smart Phones VS Tablets
3.5 inch VS
9.7 inch
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Smart Phones VS Tablets
Smart Phones TabletsFind Store Location
Find Store HoursResearch Products
Browse ProductsFrom Couch
