E-COMMERCE- OVERVIEW & TRENDS

What is E-Commerce?

E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

History of e-commerce The beginnings of e-commerce can be traced to the

1960s, when businesses started using Electronic Data Interchange to share business documents with other companies.

In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks.

After 1980, numbers of individual users are sharing electronic documents with each other.

In 1990s the rise of eBay and Amazon revolutionized the e-commerce industry.

Ecommerce trends 2017

Ecommerce is constantly updating with improved discovery, technology, logistics, and bloody cool things to buy. Chat bots

Artificial Intelligence

Mobile. Mobile. Mobile.

Mobile payment and loyalty apps

Personalization and customization

Increasing same day delivery

Social selling

The Google rebellion

Why your store must be mobile?

Mobile technology is everywhere and Smartphone users are no longer in a minority

Most web traffic is driven by mobiles

Mobile users engage in a different way

Mobile users spend more money

Mobile landing pages are different

Mobile users are screen hoppers

Social media is a mobile phenomenon

Google is leaning towards mobiles

Mobile optimisation gives you the edge

Importance of mobile optimized ecommerce

website

Simple tips to create user-friendly e-commerce website

Avoid lengthy sign-up forms Buying without the need to register Search function Breadcrumb navigation Suggest related items Make use of quality photography Make it clear Don't add delivery charges at the end Incorporate social media Provide a quick product preview Make contacting you easy

E-commerce marketing tips Generate an email marketing campaign that’s

automated With social media, consider diversifying your

platforms Implement a loyalty program Automate your social networks Reach out to customers in their native languages A/b test your checkout process Think about mobile advertising Start targeting wearable technology Brand yourself with your own personal flavour Build authority with online discussion areas Make how-to videos for creating a connection

and showing products Get creative with your FAQ’s Use pay per click marketing Push your customers to make product reviews Talk to your visitors

Most popular online shopping categories

Demonetisation impact in Indian e-commerce

Market researcher eMarketer has cut its growth projection for Indian e-commerce from 75% to 55.5% for the calendar year 2016, citing the impact of demonetisation on order volumes.

A representative for Amazon said the company is “working on alternatives to make doorstep payments easier for customers by introducing a variety of electronic payment options.” 

Taxi aggregator Ola’s digital wallet, Ola Money, said wallet recharges had increased by 1,500% since the announcement. 

The focus is that demonetisation transcends into digitisation. 

Sourcehttp://economictimes.indiatimes.com/small-biz/startups/demonetisation-how-indias-internet-commerce-industry-is-coping-currency-recall/articleshow/55608748.cmshttps://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjO4e37gc7RAhULuY8KHaX1A48QjRwIBw&url=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F261245%2Fb2c-e-commerce-sales-worldwide%2F&psig=AFQjCNE_5QfvSsYVUw_RxrcXDaimrR2HKg&ust=1484908653668079http://www.hongkiat.com/blog/ecommerce-website-tips/https://wemakewebsites.com/blog/10-reasons-why-your-store-must-be-mobilehttps://wemakewebsites.com/blog/future-e-commerce-trends-for-2017http://www.livemint.com/Companies/M5n4anpBxl6Kio28Dg17dL/Demonetisation-impact-Indian-ecommerce-growth-projection-c.htmlhttp://searchcio.techtarget.com/definition/e-commerce

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