new trends in social commerce

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Do you like to shop alone?

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The way we shop online is changing. This presentation show new trends in social commerce.

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Page 1: New  Trends In  Social  Commerce

Do you like to shopalone?

Page 2: New  Trends In  Social  Commerce

ONLINE-SHOPSare likedepartment stores

Page 3: New  Trends In  Social  Commerce

ONLINE-SHOPSare likedepartment storesWITHOUT PEOPLE.

Page 4: New  Trends In  Social  Commerce

ONLINE-SHOPSare likedepartment storesWITHOUT PEOPLE.They don‘t allow communication.

Page 5: New  Trends In  Social  Commerce

COMMENTSare POST-IT®-NOTES from PEOPLE

Page 6: New  Trends In  Social  Commerce

COMMENTSare POST-IT®-NOTES from PEOPLE sticking on PRODUCTS

Page 7: New  Trends In  Social  Commerce

COMMENTSare POST-IT®-NOTES from PEOPLE sticking on PRODUCTS within department storesWITHOUT PEOPLE.

Page 8: New  Trends In  Social  Commerce

…but why without people?

Page 9: New  Trends In  Social  Commerce

Shopping means product selection and social happening

Department stores are full of people…

Page 10: New  Trends In  Social  Commerce

Online-Shops are full of people…

Shopping means product selection and social happening*).

you check out, what‘s interesting for others,

you find crowds of people,

you watch movements,

you spontaniously open a chat with somebody

*) give it a try at todaysafter-work-shopping

Page 11: New  Trends In  Social  Commerce

Online-Shopping becomes a social happening…

your shopping-cart is your icebreaker authenticity

you look for the same/similar products with other customers collaboration

you spontaniously co-shop with „unknown“ customers / use guided tours community-shopping

Page 12: New  Trends In  Social  Commerce

Online-Shopping becomes a social happening…

higher customer satisfaction

openness

intensified relationships/loyality

interactive conversation in a product show room

Page 13: New  Trends In  Social  Commerce

The combination of both worlds…

Page 14: New  Trends In  Social  Commerce

The union of both worlds….

people focussed viewproduct focussed view

Page 15: New  Trends In  Social  Commerce

The combination of both worlds – „Visual Touch & Talk“ Sales environment in bird´s eye perspective

Simulation of a bird´s eye view to the(shopping) environment

people focussed viewproduct focussed view

Page 16: New  Trends In  Social  Commerce

Sales environment in bird´s eye perspective

Simulation of a bird´s eye view to the (shopping) environment

People moving around and beinginvolved in interaction are shown asdomains/points

initially fixed to the product they see

The union of both worlds – „Visual Touch & Talk“

product focussed view people focussed view

Page 17: New  Trends In  Social  Commerce

Sales environment in bird´s eye perspective

Simulation of a bird´s eye view to the (shopping) environment

People moving around and beinginvolved in interaction are shown asdomains/points

initially fixed to the product they see

ThomasThomas Fuchs„Company A“Berater

The union of both worlds – „Visual Touch & Talk“

product focussed view people focussed view

Page 18: New  Trends In  Social  Commerce

Sales environment in bird´s eye perspective

Simulation of a bird´s eye view to the (shopping) environment

People moving around and beinginvolved in interaction are shown asdomains/points

initially fixed to the product they see

Communication circle

All domains/points within your own circle ofcommunication can chat with you and take part in yourconversation

The union of both worlds – „Visual Touch & Talk“

product focussed view people focussed view

Page 19: New  Trends In  Social  Commerce

Sales environment in bird´s eye perspective

Simulation of a bird´s eye view to the (shopping) environment

People moving around and beinginvolved in interaction are shown asdomains/points

initially fixed to the product they see

Communication circle

All domains/points within your own circle ofcommunication can chat with you and take part in yourconversation

„…mushrooms seem to be onsale…“

The union of both worlds – „Visual Touch & Talk“

product focussed view people focussed view

Page 20: New  Trends In  Social  Commerce

integration of a „corner of the eye “- portlet

intuitively you get invited intochats while looking for products

you can short-answer the person,collaborate together

or keep on shopping on your own

product focussed view people focussed view

„…mushrooms seem to be on sale…“

The union of both worlds – „Visual Touch & Talk“

Page 21: New  Trends In  Social  Commerce

Visual Touch & Talka combination of both worlds

Page 22: New  Trends In  Social  Commerce

2320.07.2009

implemented Sitemaps with graphical displayed customers

display discussions on various location points and about various products

mapping of a real shop situation

enrichment of social connection with end customers

less customer support needed because of C2C-approach

monitoring statistics on consumer behaviour

making direct customer surveys

„Visual Touch & Talk“ - Benefits

narrator(with audience)

“only listen” -audience

JaneJana Herrmann„Partner B“Consultant

Page 23: New  Trends In  Social  Commerce

2420.07.2009

mapping the real market environment (e.g. grocery store)

connect the offline-store with the online-appearance

intuitve usability with a playful character

no offset of 3D-avatares (sorry, „Second Life®“)

plugin-free, usage of ajax and w3c-standards

possibility of co-browsing

navigation by several people accessing thesame wegbpages at the same time.

„Visual Touch & Talk“ - Benefits

Co-BrowsingCommunity-Shopping

Page 24: New  Trends In  Social  Commerce

Thanks for your attention!Want to know more… ?

[Picture credits][page2] „Steelers' Night at Giant Eagle” - by KitAy[page3] „Empty Store“ - whoohoo120[page5] „Working on my Voicedays presentation...” by whatleydude[page6] „Post it Prank“ - by sweeneytoad[page7] „Post it notes“ - by watchsmart[page8] „My Name is ..... Lloyd“ - by Mediatejack[page10] „Record Store Day @ Rough Trade East 09” - by donnierobot

Page 25: New  Trends In  Social  Commerce

2620.07.2009

Let‘s get in contact!

Lennart ReutherT-Systems Multimedia Solutions GmbHRiesaer Straße 5, 01129 Dresdenphone: +49 351 2820 - 2712fax: +49 351 2820 - 5113E-Mail: [email protected]