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M I C A ( P ) 220/10/2006A q uA r t e r ly n e w s l e t t e r b y s I n g P o s t | J A n – M A r 2 0 0 8

tay Poh Choo, Chin ying Duan & Candice leong

Articles may be reproduced with permission from singapore Post.

editorialteam

the highly intelligent, charming and enterprising rat is starting a new cycle on the Chinese zodiac calendar as well as singPost’s second Zodiac stamp series.

Featuring a first-in-the-world unique printing technique on stamps – offset lithography with high reflective index transparent hologram with morphing effect – the Collectors’ sheet, on sale at $16.80, makes a

Collectors’ Sheet featuring a first-in-the-world printing technique

03shop online & ship with vPOST this Valentine’s Day!

Fast rewards with speedpost loyalty Programme!

04Baru! sending CAsHoMe to Indonesia from Post offices

05singapore Airshow 2008 tickets at Post offices and sAMs

Prizes galore for shopping with singPost!

06DMrocket soars to top 10 Direct Marketing Agencies of the year!

07Zooming In on Mosaic singapore

08MyStamp lucky Draw winners to experience the wonderful world of Disney!

love is in the Air - with sweetie tweety MyStamp!

Charming Rat Kicks

Off 2nd Zodiac

Stamp Series

must-have collectible for stamp enthusiasts! with this special effect, one can get a glimpse of next year’s zodiac animal, the ox, and the outgoing one, the boar, on the stamps. In addition, every sheet purchased comes with a free exclusive folder and a free pack of eight designer hongbaos featuring the rat design.

the stamp’s designer Mr leo teck Chong, who has also designed numerous other stamp issues such as 2004’s national Day series on national Monuments and more recently, 2006’s Care for life series, shared on the inspirations and artistic influences for his stamp design:

“the illustrations of the rat are inspired by the form of Han Dynasty’s horses on Chinese porcelain ware, which is very robust and prosperous-looking. the rat is expressed with graphical lines to render it sculptural and artistic.”

Mr leo who also has been appointed to design the entire new Zodiac stamp series for the 12 zodiac animals, added: “I personally feel that as these zodiac stamps are released yearly around Chinese new year, these are events to look out for. It’s like a celebration with a different animal theme every year. therefore the design has to be symbolic of the Chinese culture, yet at the same time, modern and esthetically exciting.”

stamp products of this issue are available at all Post offices and on http://shop.vpost.com.sg, as well as the singapore Philatelic Museum.

First Day Cover

SingPost’s Group CEO Mr Wilson Tan wishes all a Happy and Prosperous Lunar New Year!

news round-up

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‘Thumbs Up’ for Good Customer Service

Delivering You New Year Goodies and Surprises!while many of us eagerly await the coming of the lunar new year and the long festive weekend, singPost too is busy with its new year preparations such as delivering loads of fantastic festive deals to a million households in their letterboxes and giving out instant gifts and lucky draw chances with the speedpost loyalty Programme!

some of the latest and best deals in town for this new year come in our CNY Mailbox Surprise! 2008, such as tour packages for your dream getaway and pampering beauty treatments! Discover also what the year of the rat has in store for you in the exclusive geomancy review. what’s more, you may be the lucky customer to walk away with $888 if you have the winning ticket number, as well as other attractive prizes such as a trip to Japan!

not to be missed also are the exclusive offers in

our Shop@Post festive catalogue ranging from popular new year goodies to trendy items, which you can conveniently shop for at our 62 Post offices, 250 self-service Automated Machines (s.A.M.s) and on vPOST! your next visit to our Post offices will also get you into the festive mood, with our specially-designed Hong Bao collection giveaways for any amount you spend there, while stocks last.

we wish all our customers

and staff a Happy and Prosperous year of the rat!

yours Always,

Tay Poh Choo

Editor’s Note

For almost two months between last December and January 2008, singPost staff have been giving their colleagues the ‘thumbs up’. During this period, staff were encouraged to show their appreciation to their colleagues who have provided them good internal customer service, by penning down the details of these outstanding acts on special stickers.

At singPost, we recognise that good internal customer service will naturally facilitate our work and pave the way for good service to all our customers. this service initiative is part of our ongoing efforts to support and promote a strong service culture within singPost.

this follows the feedback cards exercise held last year, which provided external customers a channel to shower compliments on our frontline and support staff, as well as to rate them on a number of service components such as courtesy and proactiveness.

on the ‘thumbs up’ initiative, Ms Candice Kee, Finance Assistant, said: “It is a really good idea! we are usually so busy with our work that we often forget to give our colleagues a pat on the back for their good service rendered. this exercise will serve as a reminder to us to thank them even after it is over.”

A total of 50 tokens of appreciation will be given to staff who receive the most ‘thumbs up’. so stay posted for the results and interesting stories on the compliments received in our next issue!

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new in store!

From now till 29 Feb 08, send your items overseas with our speedpost express, worldwide Courier, Air Parcel and speed surface services at any of our 62 Post offices and we’ll shower you with rewards!

back by popular demand is our speedpost loyalty reward Card which entitles you to one stamp for every $20 transaction and free instant gifts!

• Collect five stamps and get a $10 speedpost worldwide Voucher*!• Collect 10 stamps and get a limited edition travel bag*, plus a chance to win a Nokia 6500 slide worth $688 at the quarterly lucky draws!

For more details, visit our website www.singpost.com, call 1800 222 5777 or speak to any Post office counter staff today! terms and conditions apply.

* While stocks last

Speedpost Loyalty Programme!Fast Rewards with

More than $500,000 worth of prizes up for grabs!

Shop Online & Ship with vPOST this Valentine’s Day!

Visit www.vpost.com.sg now.

This Valentine’s Day, shop and ship with vPOST and be swept off your feet to romantic getaways for two at our lucky draws!

To express your love for the special one, why not surprise him or her with something really different? On vPOST, you can shop at more than 300,000 online U.S. merchants for a wide selection of unique gifts which are not available in Singapore! For that ideal gift for him or her, you can also browse through our Valentine’s Day Shopping Guide for great ideas!

What’s more, every shop and ship transaction with vPOST entitles you to one chance to participate in the vPOST Romantic Getaway Lucky Draws!

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financial services

Customers now have another fast and convenient option to send money home to their loved ones in Indonesia, thanks to CAsHoMe’s new remittance service offering!

launched on 22 Jan 08 in collaboration with bank negara Indonesia (bnI), CAsHoMe is now available at numerous singPost’s Post offices as well as bnI’s extensive network of branches and AtMs across Indonesia, so that our customers and their families or friends back home can enjoy greater ease of sending or accessing the money.

For those who need to remit funds urgently, they can count on CAsHoMe – funds sent before 3pm at the Post offices in singapore will be received in Indonesia on the same day. speedy and reliable, so that their loved ones won’t be kept waiting!

this service joins the growing suite of remittance services under singPost’s CAsHoMe brand. singPost currently offers global remittance services to over 200 countries through various tie-ups with partners.

Baru*! Sending CASHOME to Indonesia from Post Offices

For the list of post offices offering this service, log on to our website at www.singpost.com.

* ‘New’ in Indonesian

Here is a quick view of SingPost’s latest remittance offering:

About The Service• A fast, convenient, yet secure remittance

service that allows the sender to remit money into a recipient’s bank account maintained with bnI in Indonesia.

Cash or nets

• Funds remitted by sender before 3 pm will be credited into recipient’s bank account on the same day.

• Funds remitted by sender after 3 pm will be credited into recipient’s bank account on the next working day.

s$10 per transaction

Payment Modes

Transfer Time

Fee

Mr Wilson Tan, SingPost’s Group CEO (left) and Mr Sigit Pramono, BNI President Director officially launching the SingPost-BNI remittance service. H.E. Mr Wardana, Indonesian Ambassador to Singapore (middle) looks on.

retail

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Singapore Airshow 2008 Tickets at Post Offices and SAMs

singPost is proud to be the exclusive ticketing agent for singapore Airshow 2008, Asia’s largest aerospace event to be held in singapore for the very first time! Highlights of this mega event at the new Changi exhibition Centre on 23 and 24 Feb 08* include the aerobatic flying displays and the world’s largest aircraft A380.

tickets are available at all Post offices and sAMs islandwide, at $20 each (inclusive of 7% gst). For more information, visit www.singaporeairshow.com.sg.

* For the public only on these two dates

singPost’s shop@post promotion is rewarding customers with exciting lucky draw prizes! over last october to December, customers could conveniently do their festive shopping at our Post offices, sAMs and vPOST our internet portal for a variety of popular lifestyle products ranging from guess watches to Apple iPods and Hewlett Packard products. on top of their special prices or promotions, they also came with lucky draw prizes such as a usanté uAspire Massage Chair and 10 pairs of Jetstar tickets to different Asian destinations!

one lucky winner of

a pair of Jetstar tickets to Manila was Mr Chua Hock seng, who has purchased a HP Pavilion Desktop PC at Choa Chu Kang Central Post office. Happy with his win, he said: “It’s the first time I’ve won

Prizes Galore for Shopping with SingPost!something in a lucky draw! I have bought the PC for my family’s use from this Post office as it is near where I live, which is convenient for me.”

Another customer Mr tan siang Hwa who has also purchased

the same HP PC from singPost, similarly won a pair of Jetstar tickets, which are for Jakarta. expressing his joyful surprise, he shared with us: “I did not expect to be so lucky! I am also glad that singPost provided delivery for my purchase for my convenience.”

Keep in touch with us

as we continue to bring you more exciting and exclusive offers at singPost!

Mr Chua Hock Seng

Mr Tan Siang Hwa

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direct mail

DMrocket Soars to Top 10Direct Marketing Agencies of the Year!

Mr Dennis quek, singPost’s Chief operating officer, shared with us on DMrocket’s success: “we are constantly seeking to offer innovative services to better serve our customers. this early recognition is very encouraging, which has greatly boosted DMrocket’s profile and standing, thanks to the strong support from our customers. we look forward to achieving more in 2008 with them!”

Celebrating with Customers In celebration of DMrocket’s achievement, the team invited DM customers to an appreciation party themed ‘My Choice … My Party’ on 19 Dec 07, to thank them for making DMrocket their choice partner for all their DM needs.

reflecting the personalised one-on-one and targeted quality of Direct Mail, it was a party specially tailored for our guests in a number of ways to delight and pamper them, such as indicating in each of their invitation cards their preferred transport and massage treats at the party as well as their pick of lucky draw prize. they were also delighted with their MyStamp sheets printed with their own photos and their eng wah Movie gift cards personalised with their names, each containing a pair of tickets to any movie of their choice.

with this success to kick-start 2008, the DMrocket team is all fired up to launch even more exciting Direct Mail ideas and solutions that our customers can look forward to!

launched just six months ago in July 2007, DMrocket, singPost’s Direct Mail (DM) service, has proven to be a hit with marketers! In Marketing Magazine’s annual Agency of the year survey, it debuted at an impressive sixth position for the top 10 Direct Marketing Agencies of 2007.

In the survey by singapore’s leading source of advertising and

marketing industry information, close to 12,000 marketing and advertising professionals were asked which top three agencies they preferred to work with.

DMrocket was also the first non-creative agency to be voted

for this recognition, having established a strong presence among marketers with its one-stop shop services ranging from highly-targeted lists, creative executions, printing to response handling, warehousing, letter-shopping and delivery. Among its growing portfolio of clients are Pizza Hut singapore, the tomorrow group, ntuC Club, sony ericsson, best Denki, st James Power station and Ikea.

one satisfied customer is Ms teo sze lin, Product Manager of

garnier who complimented: “when it comes to reaching the masses, be it sampling or sales promotions, Direct Mail has proven itself to be an effective medium and DMrocket is the one-stop solution provider.” echoing her sentiments, Dr Freddy ng, Ceo of ricoh Camera said: “Direct Mail is a vital component of our overall marketing communications activities and DMrocket has really helped us with everything from databases right through to final delivery.”

From left: Mr David Kuan, Ms Evelyn Loo, Mr Wayne Tay and Ms Leela V of NTUC Club were delighted with their personalised MyStamp.

DMrocket rocks! The marketing team of KFC and Pizza Hut having a great time at the party!

From left: Mr Robin Goh and Mr Stefan Ronnquist of The Tomorrow Group with Ms Ailene Lee and Mr Woo Keng Leong of SingPost.

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Zooming In on Mosaic Singapore

The New Cutting Edge Consumer Segmentation Tool for Marketers

For marketers looking for the right tool to identify, differentiate and locate their target customers, experian group ltd, a global company that offers research, analytics and solutions for marketers, has developed Mosaic singapore in collaboration with singPost, an advanced consumer classification tool with unrivalled geo-demographic and lifestyle analysis of the singapore market.

What is Mosaic Singapore?Mosaic singapore classifies all of singapore’s households and individuals into seven groups including Successful Cosmopolitans, Comfortable Heartlanders, Young Contemporary and Multicultural Grassroots. these main groups are further segmented into 27 unique types based on distinctive demographic, socio-economic and behavioural characteristics.

the data used to build Mosaic singapore is sourced from the population census and singPost’s lifestyle survey, which reveals an extensive set of consumer attributes such as investment decisions, social habits as well as preferred languages and choices of music. Hence, Mosaic singapore paints a rich picture across the whole spectrum of consumer segments, and provides extensive insight into consumer behaviour.

Dr sam Chiu, experian’s Director of business strategies for Asia-Pacific explains: “Mosaic singapore is built on the premise that people tend to live among neighbours who are similar to themselves; and if people in a neighbourhood share broadly similar characteristics, they are more likely to show similar preferences, behaviour and lifestyles.”

“Mosaic singapore classifies and describes these similarities and differences in great detail, in terms of consumer characteristics and their locations,” he added. “so it tells marketers who their best customers are, what they are like, and where to find more of them.”

What is the novelty of this marketing tool?Mosaic singapore’s data is tied to singapore’s 6-digit postal codes, and delivered via experian’s address management software, quickAddress. It gives customers better insight into the specific locations for target marketing activities.

As highlighted by Dr Chiu: “For the first time, marketers can analyse, qualify and quantify demand down to the postal code level. once a particular pattern is found, marketers can take specific actions to target groups of customers or pockets of areas with a similar pattern. this is very useful for market planning, retail location selection, targeted mail-drops and design of acquisition and cross-selling strategies.”

Who will find Mosaic Singapore useful?A wide range of consumer-oriented organisations such as financial services, retail and catalogue, telecommunications, utilities, media, insurance, automotive, leisure, property and government sectors, will find the insights derived from Mosaic useful in targeting, acquiring, growing and retaining profitable customer relationships.

For instance, a credit card company can analyse its prospects

and customers across different Mosaic types, and determine which Mosaic type more likely to respond to different application invitations, which types are more likely to get approved, and which types are more likely to maintain a high level of spending.

to complement or widen one’s customer databases,

organisations can make use of singPost’s target mailing list which is segmented with Mosaic, and offers islandwide coverage. Companies can acquire more potential customers on top of their existing ones by using singPost’s target mailing list to identify the right groups for targeting for their marketing campaigns.

to find out more about Mosaic singapore, visit www.business-strategies.com.hk or contact your singPost account manager today.

Dr Sam Chiu, Experian’s Director of Business Strategies for Asia-Pacific

“Mosaic Singapore tells marketers who their best customers are,

what they are like, and where to find more of them.”

philately & stamps

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buying the special edition Disney MyStamp Movie Magic Collection has landed three lucky customers fantastic prizes!

this MyStamp collection which was launched last october was well-received by cartoon movie fans and

MyStamp Lucky Draw Winners to Experience the Wonderful World of Disney!

Bagging the first prize of a trip to Tokyo Disneyland worth $3,000 and $500 cash was Mr Tan Eng Joo. An avid stamp collector and a SingPost Standing Order Deposit Account (SODA) member since his teens, he shared with us on his win: “I didn’t expect to win this trip to Tokyo! I will be planning to go in March during my children’s school holidays.”

Second prize winner Mr Ngui Wei Kheng Spencer received a Disney Wallcovering Makeover worth $1,500. Still excited from the very day he was informed about his prize, he said: “I have been a SODA member for many years and am an ardent stamp collector. I’m glad that SingPost rewards their loyal customers! I’ll be making use of my prize to do up one of the rooms in my new home.”

Mr Len Lip Wee walked away the third prize, which was a Disney hamper worth $300 and $200 cash. On his lucky win, he said: “I am really surprised and happy! I have never won anything in such lucky draws. This is definitely a great start for the new year!”

Love is in the Air – with Sweetie Tweety MyStamp!

Make this Valentine’s Day a memorable one for your special someone, with the sweetie tweety MyStamp! this latest MyStamp creation by singPost features the beloved looney tunes character tweety, which is sure to melt hearts with its pretty shades of pink, romantic hearts and flower motifs.

the decorative tab version features four $1.10 stamps with tweety in different attractive designs at $10.50 per sheet. the personalised sheet which can be printed with your favourite photo is available at $15.50 each. For two sheets or more, it goes for a special price of just $12.50 each. what’s more, each sheet comes with a free sweetie tweety MyStamp folder and a prepaid envelope for sending to your loved ones as a delightful surprise.

to personalise your sweetie tweety MyStamp on-the-spot, visit our Post offices at Change Alley, Changi Airport terminal 2, Killiney road, Marine Parade, tanglin, singapore Post Centre and thomson road. you can also order them through our online shopping portal vPOST, http://shop.vpost.com.sg.

Personalised Sheet

Deco Tab Sheet

stamp collectors. It features favourite Disney Pixar movie characters namely Toy Story, A Bug’s Life, Monsters Inc., Finding Nemo, Cars, The Incredibles and Ratatouille.