content strategies to engage your audience
TRANSCRIPT
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Welcome
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New Venue We're happy to announce our new venue for the Quay Business Forum.
We've spent a great deal of time looking at many options in the last few months and loved this space, a great local venue with fantastic meeting and conference facilities which ensures the ongoing quality of the Quay Business Forum.
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Housekeeping•Fire exit signs are located above all exit points, the assembly point is across the road on the pavement opposite the building.
•Ladies & Gents toilets are located through the doorway to the left of the Champagne room, where we met for registration and in the basement bistro.
• Please turn your mobile phones to silent.
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Content strategies to engage social media audiences (and rank well in
search engines).
Presented to: Quay Business Forum14/10/2015
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Todays Presentation
Objective:To provide businesses insights about choosing the right social media. We will present tools and tactics to help build engaging content strategies to build a digital profile on-line and how that influences people and search engines.
Aim:• To provide you with a basic tool to create engaging
content• Feeling comfortable with social media• Choosing the right tools for the job and measuring
engagement
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Social Media StatisticsWhat do you need to know?
Graphic courtesy of ‘We are social’
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Choose your weapons!Which channels do you have to be seen on?
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Let’s talk content philosophiesDo you recognise any of these symptoms:
• Social media snow blindness?• Are you creating a social shield?• Are you naturally becoming better a filtering your
own email and social media feeds on Facebook and Twitter?
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We need to join the revolution
• How can you engage people in a more meaningful way?
• Look towards your existing customers.
• Believe in the power of building your relationships by helping people solve their problems
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Content strategies to build an audience
• The world has changed there is move a way from traditional ‘disruptive’ advertising in other people’s space
• Now is the time to engage people and become more human in your delivery.
• We need to build an audience that trusts us and wants to engage with us.
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Stand out from the crowd
• Define your position• Humanise your offer• Find your voice• Believe in personalising
your offer
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Defining your position:
• Think about why you started your business?
• What are good at?• Other than money why did
you start your business?• In the ideal world what was it
you saw your business doing?
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Humanise your offer…
Rather than selling a service or a product – what/where is the emotional response / the improvement to others lives?
• e.g. Accountants: Auto-enrolment forecasts of pension pots – rather than the legal necessity
• e.g. Restaurants: A great night out and guilt-free service when the dessert menu arrives.
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Find your voice…• Define your top 3
products/services• List your top 3 customers• List 3 issues each may have
with their business that you could solve
• Look for commonality with these issues
• Where can you add value and develop content to help them?
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Checklist: Solve problems & make a connection• List your customers• Survey your customers• Engage with them• Don’t sell to them• Listen to them and start to
understand issues they have
• Add value to their lives
• Earn their trust• Become the
recommended ‘Go-to’ business
• People want to work with people they like, know and trust
• Treat customers well (over deliver but not at your expense)
• Personalise don’t mass communicate
• Measure and track your influence
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Why consider Google too?• Personalisation is one of
the core directions of the internet. Google is actively doing this. See:https://youtu.be/4hAgiIXuNbs
• Youtube, Google Plus all have ranking implications.
• Use Google’s base philosophy for SEO results
• Your business is local, customer feedback impacts your rankings
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Social Media & Search Engines• They are becoming more
entwined. • Tweets will be listed and
searchable
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Tools for the jobNow choose your ‘weapons’ – that fit your audience…
• Where is the core content going to be held and distributed: • Email• Blog• e-Books
• What channels do people in your space use: • Imagery – Pinterest• Live content – Snapchat / Facebook• Community forums• Video and how-to’s – Youtube• Local Search Google and Google Plus
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Resources:• Powerful tips for e-mail marketing by e-blueprint• How to create web content by e-blueprint• Customer Survey:
www.e-blueprint.co.uk/infographic• The Content Revolution by Mark Masters• Making the e-business transformation – Peter Gloor• Chase on Rabbit by David Parrish• Google Analytics • Hootsuite • Little Birdy Brand management by HitSearch
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Connect:Nick Taylor
e-blueprint digitalDigital Marketing Agency
Phone: +44 (0)151 203 2073 Email: [email protected]
Address: Elevator, 25 Parliament street 3rd FloorLiverpool, L8 5RN
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Next Quay Business Forum•Wednesday 11th November
• Same time, 8.00 to 10.00am, same place
• Speaker – Alison McGovern, MP for Wirral South
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Your feedback
We welcome your feedback and would really appreciate it if you would take a moment to complete a brief online form which will be sent to you after the event. Alternatively, please scan the QR code below.
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Please help yourself to coffee & Bacon or Sausage batchesFor Quay Business Forum enquiries contact:Pam Knight | 0151 649 3911 | [email protected]
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