seven simple strategies to engage any audience

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7 Simple Strategies To Engage Any Audience BY SHEILA B ROBINSON

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This is a slide deck I created from my article "Seven Simple Strategies to Engage Any Audience" published on presentationmagazine.com (http://www.presentationmagazine.com/seven-simple-strategies-to-engage-any-audience-14513.htm) in July 2013.

TRANSCRIPT

Page 1: Seven Simple Strategies to Engage Any Audience

7 Simple Strategies

To Engage Any Audience

BY SHEILA

B ROBIN

SON

Page 2: Seven Simple Strategies to Engage Any Audience

To teach

Why do presenters present?

Page 3: Seven Simple Strategies to Engage Any Audience

To share information

Why do presenters present?

Page 4: Seven Simple Strategies to Engage Any Audience

To tell stories

Why do presenters present?

Page 5: Seven Simple Strategies to Engage Any Audience

To share results

Why do presenters present?

Page 6: Seven Simple Strategies to Engage Any Audience

To share ideas

Why do presenters present?

Page 7: Seven Simple Strategies to Engage Any Audience

Successful presenters…

Engage their audiences

Page 8: Seven Simple Strategies to Engage Any Audience

Unsuccessful presenters…

Mmmm…not so much

Page 9: Seven Simple Strategies to Engage Any Audience

…this audience

So, how do you get…

…and not this one?

Page 10: Seven Simple Strategies to Engage Any Audience

Know them

Strategy #1

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HOW?

Page 12: Seven Simple Strategies to Engage Any Audience

Ask those who invited you about them.

Strategy #1

Page 13: Seven Simple Strategies to Engage Any Audience

Administer a survey or pre-assessment to them.  

Strategy #1

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What are their interests, experiences, skills, knowledge, or learning needs?

 

Strategy #1

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Knowing this can inform thoughtful design of both content and audience engagement strategies.

 

Strategy #1

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Appreciate them

Strategy #2

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HOW?

Page 18: Seven Simple Strategies to Engage Any Audience

Strategy #2

Tell them!

Page 19: Seven Simple Strategies to Engage Any Audience

Tell them how much you appreciate their time, attention, and participation.

Strategy #2

Page 20: Seven Simple Strategies to Engage Any Audience

Ask questions

Strategy #3

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HOW?

Page 22: Seven Simple Strategies to Engage Any Audience

Strategy #3

Ask them to raise their hands in response to a question to the group.

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Strategy #3

Even rhetorical questions can engage an audience when you have little opportunity for interaction, right?

Page 24: Seven Simple Strategies to Engage Any Audience

Be human, approachable, and vulnerable

Strategy #4

Page 25: Seven Simple Strategies to Engage Any Audience

HOW?

Page 26: Seven Simple Strategies to Engage Any Audience

Strategy #4

If you make a mistake, admit it.

Page 27: Seven Simple Strategies to Engage Any Audience

Strategy #4

Laugh at yourself.

Page 28: Seven Simple Strategies to Engage Any Audience

Strategy #4

Be honest!

Page 29: Seven Simple Strategies to Engage Any Audience

Strategy #4

Tell them that you don’t know everything about your topic and that you are still a learner.

Page 30: Seven Simple Strategies to Engage Any Audience

Strategy #4

Tell them how you thought, behaved, or worked prior to learning what you’re now sharing with them.

Page 31: Seven Simple Strategies to Engage Any Audience

Offer resources

Strategy #5

Page 32: Seven Simple Strategies to Engage Any Audience

HOW?

Page 33: Seven Simple Strategies to Engage Any Audience

Strategy #5

Show them opportunities for further reading, continued learning, tools & other resources relevant to their work.

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Strategy #5

If you have a website or blog, develop a portion of it with links to relevant resources.

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Strategy #5

Invite them to connect after the presentation (through social media, email, etc.) to ask additional questions.

Page 36: Seven Simple Strategies to Engage Any Audience

Get them learning from each other

Strategy #6

Page 37: Seven Simple Strategies to Engage Any Audience

HOW?

Page 38: Seven Simple Strategies to Engage Any Audience

Strategy #6

Encourage them to collaborate with you and educate their co-learners.

Page 39: Seven Simple Strategies to Engage Any Audience

HOW?

Page 40: Seven Simple Strategies to Engage Any Audience

Strategy #6

Turn and talk: Give them something to talk about with a “next-door” seatmate.

Page 41: Seven Simple Strategies to Engage Any Audience

Strategy #6

Think-pair-share: Ask them to think about a topic, exchange ideas with a partner, then share their ideas with the large group.

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Strategy #6

Use technology: Have them use internet-connected devices to answer questions. Try Poll Everywhere and you can project results on the screen in real time.

Page 43: Seven Simple Strategies to Engage Any Audience

Strategy #6

Use activity protocols: See the National School Reform Faculty’s array of protocols appropriate for adult audiences.

   

Page 44: Seven Simple Strategies to Engage Any Audience

Challenge them

Strategy #7

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HOW?

Page 46: Seven Simple Strategies to Engage Any Audience

Strategy #7

Challenge their thinking and current understanding of your topic.    

Page 47: Seven Simple Strategies to Engage Any Audience

Strategy #7

Induce cognitive dissonance.

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Strategy #7

It’s not just about presenting new information, but about challenging their beliefs or understanding …

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Strategy #7

…and supporting them in making connections from your new information to their existing understanding.    

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Strategy #7

Challenge them to reach a goal during your presentation –    

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Strategy #7

– to add two more of something to their list, toolbox, repertoire, etc.

Page 52: Seven Simple Strategies to Engage Any Audience

LET’S REVIEW

Page 53: Seven Simple Strategies to Engage Any Audience

Know them #1 #2 #3 #4 #5 #6 #7

Appreciate them

Ask questions Be human, approachable, & vulnerable Offer resources Get them learning from each other Challenge them

7 Simple Strategies

To Engage Any Audience

Page 54: Seven Simple Strategies to Engage Any Audience

Read the article: presentationmagazine.com

•  Seven Simple Strategies to Engage Any Audience

Page 55: Seven Simple Strategies to Engage Any Audience

Via Flickr.com

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Page 56: Seven Simple Strategies to Engage Any Audience

Sheila B Robinson

Thank you!