interactive tools and toys to engage your audience

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interactive tools + toys to engage your audience alex lam

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Alex Lam, from a full-service digital agency called Integricity (www.integricity.com), presents a general overview of several tools that can be used to further enhance brands, service and product offerings.He starts with an interesting look at the current statistics of the digital landscape to illustrate how important the digital component is in businesses. Aside from touching on social media buzztopics like Facebook and Twitter, Alex explains how SEO, online payment, e-newsletters, video and flash games can be used.Speaking duration: 30 minutesAudience: SMEsHost: DiGi TelecommunicationsDate: 23 Sept 2010

TRANSCRIPT

Page 1: Interactive Tools and Toys to Engage Your Audience

interactive tools + toysto engage your audience

alex lam

Page 2: Interactive Tools and Toys to Engage Your Audience

alex lamaka TheBackpackr

Adventure / travel junkie

Integricity GroupDIGITAL | TECHNOLOGY | VISUALS

Page 3: Interactive Tools and Toys to Engage Your Audience

then now

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then now

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then now

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the digital era

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the digital era

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quick stats

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video

internet statistics: 2008

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average attention span

12minutes

5

today

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connect with people

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where are the people?

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For the first time, video audience exceeds email audience!

!"#$%&'()*&+,&-()&./*&0

shift of internet use

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one-waycommunication

IS OVER

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golden question

should we get started on twitter or facebook?

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flash games in facebook

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idiot box evolution

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online video

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streaming video

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online payment

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online payment

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email newsletters

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email newsletters

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email newsletters

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email newsletters

Page 26: Interactive Tools and Toys to Engage Your Audience

email newsletters

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email newsletters

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Build it and they will come!

SEO

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consolidateand

strategise

THE MESSAGE