content mktg beaglecat

Download Content Mktg Beaglecat

Post on 08-Jan-2016

1 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

Content Mktg Beaglecat presentation

TRANSCRIPT

  • Content Marketing for technology startups

  • Why?

  • So, what exactly do we do? Content creation Content distribution

  • 1.Content creation

  • Strategy. Research.

    1 / Personas 2 / How will you reach them? 3 / What is your vision&mission? 4 / Who are your competitors? 5 / Keyword research. 6 / SEO audit

    !

  • Strategy and Research Personas

  • Strategy and Research How will you reach them?

  • Strategy and Research What is your vision & mission?

  • Strategy and Research Who are your competitors?

  • Blog Article Recurrent piece of written

    content published weekly on your company blog, that can vary from 400 to 900 words.

  • Whitepaper Larger piece of written content published on your website/company blog, that focuses on a broad topic and that discusses it in detail.

  • PPT presentation

    Mix of written and graphic content, visually-engaging, on a certain topic of interest. The visual, more schematized correspondent of a white paper.

  • 2.Content distribution

  • How Once your content has been created, it needs to be showed to the world. Twitter Google + SlideShare Forums and discussion lists (LinkedIn) Search Engine Optimization (link-building)

  • 2 Content Distribution!LinkedIn Engaging in discussions regarding marketing, telemarketing, business development

    Twitter Forming a network of CEOs and Marketing

    professionals that would constitute the client base

    Posting useful information

    Identifying leads

  • Budget and timeline

  • Timeline How we will work together during the next 18-24 weeks

    Weeks 1 - 2: Establish keywords, competitor research, editorial plan. Start drafting. Weeks 3 - 24: Publishing articles in final form. Distributing content on social networks. Every four weeks: Monitoring and analysis.

  • Timeline How we will work together during the next 18-24 weeks

    Weeks 1 - 2: Establish keywords, competitor research, editorial plan. Start drafting. Weeks 3 - 24: Publishing articles in final form. Distributing content on social networks. Every four weeks: Monitoring and analysis.

  • Validity: This proposal is valid for 4 weeks, starting 10th of July 2014. For this budget you will have a team of Content Marketers, Project Manager and Designer working on your product.

    EARLY STAGE STARTUP (content

    only)

    PRIVATE BETA STARTUP PUBLIC STARTUP LATE STAGE STARTUP

    4 long blog posts/month (900-1300 w.)

    4 long blog posts/month (900-1300 w.)

    6 long blog posts/month 8 long blog posts/month

    2 short blog posts/month (400 w.)

    2 short blog posts/month (400 w.)

    4 hours of content distribution/week

    8 hours of content distribution/week

    2 hours of content distribution/week

    2 hours of on-page optimization (SEO)/week

    2 hours of on-page optimization (SEO)/week

    1 guide/white paper every 14 weeks

    1 guide/white paper every 12 weeks

    650 euros/month for 6 months

    850 euros/month for 6 months

    1300 euros/month for 3 months

    1500 euros/month for 3 months

  • Portfolio

  • Thinslices, mobile product company in Iasi, Romania. http://www.thinslices.com/ Content marketing includes creation and distribution of content for the official company page.

  • Result: 70% increase in page views between December 2013 and April 2014

  • Solnar, IT development company in Germany. http://doc24.ch/ Project Doc24, doctor database in Switzerland. Content creation included bilingual creation of database content.

  • Hppy, mobile and desktop application for measuring workplace satisfaction. http://www.gethppy.com/ Content marketing includes content creation and content distribution for the desktop app.

  • Result: 75% increase in page views between October 2013 and march 2014

  • Georgiana PhD in Political Discourse

    MA in European Affairs at Institut Catolique, Paris

    Communication Management at Arteveldehogeschool, Gent

    Marina

    Bachelors degree in Communication

    Masters Degree in Advertising

    2 years of experience as a copywriter

  • Cristina Avid book review writer (on personal blog)

    4 years of experience as content marketer

    Radu

    Computer science and development background

    Talented drawer, currently expanding expertise

    in graphical and web design

  • www.beaglecat.com georgiana@beaglecat.com +40 751 612 114