Content Marketing& Manufacturing Facts

The Facts You Need To Know

Seriously Creative Knowledge.

“Content is king.”- Bill Gates

Content Marketing & ManufacturingThe Facts You Need to Know

Content marketing can be a daunting; from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot to cover.

Often it comes back to really understanding what content marketing can bring to your business. Who your audience is and what’s most likely to resonate with them, and what it is you need to achieve as a business from your content marketing?

B2B manufacturers see content marketing as a sticking point, with only 18% revealing they are effective at it. So it’s clear there is room for improvement.

Take a look at the following stats which will give an insight into the areas manufacturers need to focus on when it comes to their content marketing.

Only 18% of B2B manufacturers state they are effective at content marketing.Source: Content Marketing Institute

Only 35% ask their audience to subscribe to their manufacturing blog.Source: Content Marketing Institute

89% of manufacturing companies use video, but only 15% ask their audience to subscribe to their Youtube channel. Source: Content Marketing Institute

68% of organisations don’t know what a successful content marketing plan should look like.Source: Content Marketing Institute

31% of those who do content marketing don’t have a strategy in place. Source: Content Marketing Institute

50% admit to being in their infancy when it comes to content marketing.Source: Content Marketing Institute

74% plan to increase the amount of content they create in 2016 and beyond. Source: ContentMarketing Institute

85% still use offline promotion and print, but only 35% find it effective. Source: Content Marketing Institute

Social media usage has declined since 2015.

Source: Content Marketing Institute

More manufacturers are using promoted social content, but less are claiming it to be successful.

Source: Content Marketing Institute

12% struggle to track the ROI of their content marketing activities.

Source: ContentMarketing Institute

Blog content on the website is rated the least effective content marketing tactic.

Source: Ember Television

66% agree that video is a more effective channel than LinkedIn.

Source: Content Marketing Institute

Sales and brand awareness are the two main

organisational goals for manufacturers.

Source: Smart Insights

87% cited in person events as the best method to deliver results. Source: ContentMarketing Institute

Of those who use content marketing, they spend 21% of their budget on it. Source: Lionbridge

B2B manufacturing marketers use an average of 13 tactics to deploy content. Source: Content Marketing Institute

The biggest challenge for

manufacturing marketers is

producing engaging content.

Source: Content Marketing Institute

The general consensus is that video marketing is paving the way for manufacturing content marketing, in that it also combats the challenge of being able to produce engaging content. What’s missing is the formalised strategic direction of the content, and what the best deployment is. Using 13 channels can be great, but without a strategy you’re just firing content into the atmosphere in the hope it reaches someone, anyone!

What’s great is that there’s clearly some form of informed business decisions being made when we look

at the decline of social media usage. By understanding where your target audience resides online you can ensure your efforts are focused on the platforms that work and convert, streamlining your budget and maximising resource.

To put an advanced content marketing strategy in place you need research, and lots of it. With the amount of data at our disposal, guesswork needn’t come into the equation, so take your finger out of the air and start harnessing the information that can help you drive sales.

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create the compiling content you need.