content chaos: building brand through content experiments
TRANSCRIPT
C r a t e @ T h e C o o l e s t C o o l
C o n t e n t C h a o s : B u i l d i n g Y o u r B r a n d t h r o u g h C o n s t a n t E x p e r i m e n t s
WHAT IS AN EXPERIMENT:A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.
Experiments don’t work for small &
Medium Sized brands!
COMMON MYTH:
REALITY: They do!
You just have to do them right.
EXPERIMENTATION ISN’T JUST FOR
UX, EMAIL, SEO & PAID MEDIA…
CONTENT EXPERIMENTS WORK TOO!
Reddit is a content platform just like Medium.com or LinkedIn pulse!
HOW TO VALIDATE YOUR EXPERIMENTS
Validate the different channels
Validate the approach
Validate the topic
EXPERIMENTS HAVE THE ABILITY
TO DRIVE REAL RESULTS
The 70:20:10 Model from Coca-Cola
70%
Low Risk ContentAchieves all qualifiers.
20%
Innovative Content
Accomplishes 1 or 2 of the qualifiers.
10%
High Risk Content
Achieves 0 of the qualifiers.
Create a visual that shows that these three things are connected..
EMBRACE A LITTLE CHAOS…
All life is an experiment. The more experiments you make the
better.- Ralph Waldo
Emerson
R O S S S I M M O N D S
C r a t e @ T h e C o o l e s t C o o l