consumers today at esomar cee research forum
DESCRIPTION
Consumers Today by Annelies Verhaeghe & Tom De Ruyck (InSites Consulting), presented at ESOMAR CEE Research Forum on Monday March 24, 2014 in Bucharest.TRANSCRIPT
Massive change
Digital, Social & Mobile
73% 75%
31% 24%
54%
44%
25%
20%
Digital Darwinism
31% 27%
9% 6%
47% 52%
42% 45%
44% 39%
Ever
Often
Potential Brand
Potential Topic
MROC/CCB
Co-creation & Collaboration
Consumer
Collaboration
Index
Structural Collaboration
with consumers
CHIEF
CONSUMER
OFFICER
Ready for a transformation?
linkedin.com/in/tomderuyck
@tomderuyck
Tom De Ruyck
Managing Partner & Head of Consumer Consulting Boards
linkedin.com/in/anneliesverhaeghe
@annaliezze
Annelies Verhaeghe
Managing Partner & Head of Research Innovation