consumer-driven digital enterprise
Post on 06-Jan-2017
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and colors on demand
matching code to 3D printer
Consumer sees color that resonates with personal style
sample via mobile app
Consumer adds ingredients
and color combinations
Company tailors offerings and monetizes
directly to consumer
engagements, tracks trends in real-timeConsumer
orders more ingredients and
pays via mobile app
Consumer-Driven Digital Enterprise
Start your journey to capitalize on the new consumer-driven digital economy, assess your digital readiness, and drive enterprise transformation. http://spr.ly/DigitalConsumer
Become a Consumer-Driven Digital Enterprise
Move From Carts to HeartsConsumers dont want to be sold to or influenced. They want to be inspired, guided, and educated, with outcomes like joy, comfort, security, and control.
Companies must create value in a digital world where the consumer is in charge and wants personalized experiences.
A Cosmetics Makeover in the Digital EconomyTechnology-driven players are disrupting home and personal care, offering entirely new choices to consumers while fundamentally redefining consumer perceptions and experiences.
Consumers very satisfied when their needs are met over three or more touch points1
Consumers who conduct product research that uses technology2
37% Consumers who use mobile apps to help them shop2
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Sources:1 "From Moments to Journeys: A Paradigm Shift in Customer Experience Excellence," McKinsey & Company, May 2013 http://www.mckinseyonmarketingandsales.com/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence2 "The 2015 American Pantry Study: The Call to Re-connect with Consumers," Deloitte, June 2015 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf