consumer-driven digital enterprise

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  • Consumerprints cosmetics

    and colors on demand

    Appsends color

    matching code to 3D printer

    Consumer sees color that resonates with personal style

    Consumercaptures color

    sample via mobile app

    Consumer adds ingredients

    and color combinations

    Company tailors offerings and monetizes

    insights

    Third-partydelivers order

    directly to consumer

    Companyaggregates

    engagements, tracks trends in real-timeConsumer

    orders more ingredients and

    pays via mobile app

    Consumer-Driven Digital Enterprise

    Start your journey to capitalize on the new consumer-driven digital economy, assess your digital readiness, and drive enterprise transformation. http://spr.ly/DigitalConsumer

    Become a Consumer-Driven Digital Enterprise

    70% 55%

    Move From Carts to HeartsConsumers dont want to be sold to or influenced. They want to be inspired, guided, and educated, with outcomes like joy, comfort, security, and control.

    Companies must create value in a digital world where the consumer is in charge and wants personalized experiences.

    A Cosmetics Makeover in the Digital EconomyTechnology-driven players are disrupting home and personal care, offering entirely new choices to consumers while fundamentally redefining consumer perceptions and experiences.

    Consumers very satisfied when their needs are met over three or more touch points1

    Consumers who conduct product research that uses technology2

    37% Consumers who use mobile apps to help them shop2

    $

    SAP and other SAP products and services, as well as their respective logos, are trademarks or registered trademarks of SAP SE in Germany and other countries.

    Sources:1 "From Moments to Journeys: A Paradigm Shift in Customer Experience Excellence," McKinsey & Company, May 2013 http://www.mckinseyonmarketingandsales.com/from-moments-to-journeys-a-paradigm-shift-in-customer-experience-excellence2 "The 2015 American Pantry Study: The Call to Re-connect with Consumers," Deloitte, June 2015 http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-cb-2015-american-pantry-study.pdf