Telecommunications 2013• Almost half of commuters are

looking to upgrade their current handset within the next 6 months with advertising playing a key role in their decision making – almost 2 in 5 state advertising influences their handset choice

• Commuters use their mobiles for a variety of things. E-mailing plays a key part with 83% using their phone for this

• The mobile is also key for their finances with over half using it got their banking and almost 1 in 4 using it as a payment device

• Strong awareness and take up of new technologies with almost half aware of NFC and 1 in 5 currently utilising the new technology

• They are also adopting 4G with almost half of non users likely to upgrade to a handset with 4G technology