High-End Fashion

• 69% wear or use high end fashion products

• 92% shop for high end brands in-store

• Commuters spend an average of £870 a year on high end fashion

• 1 in 4 spend over £1,000

• Quality and uniqueness are key reasons commuters buy high end fashion

• 61% say that rail advertising would reinforce a high end purchase decision

• 44% of commuters are alerted to new products by advertising

• 36% have heard of a new store opening through advertising

• 76% have received a high end fashion item as a gift

• On average, commuters make 2 high end clothing, jewellery and accessory purchases a year

• Almost 1 in 4 buy high end clothing at least 4 times a year