connected commuter motoring

1
Motoring A third of commuters have 2+ cars in the household Almost half (47%) use their car daily to get to the station 1 in 3 purchased their last car new Over half (52%) regularly see car advertisements on posters or billboards They are more likely to notice car ads on billboards than in any press Premium brands such as BMW and Audi rank highly amongst commuters 2 in 3 commuters take only 3 months after their first thought to purchase a car Fuel efficiency and the look or design of a car are key deciding factors

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Page 1: Connected commuter motoring

Motoring

• A third of commuters have 2+ cars in the household

• Almost half (47%) use their car daily to get to the station

• 1 in 3 purchased their last car new

• Over half (52%) regularly see car advertisements on posters or billboards

• They are more likely to notice car ads on billboards than in any press

• Premium brands such as BMW and Audi rank highly amongst commuters

• 2 in 3 commuters take only 3 months after their first thought to purchase a car

• Fuel efficiency and the look or design of a car are key deciding factors