connect with your market - pbc expo shop · 2017-01-13 · melbourne adelaide sydney brisbane perth...

pbcexpo.com.au Copyright © PBC Expo 2015

Connectwith your market

For further information P 08 8242 8400 E [email protected]

The baby and nursery industry currently generates approximately $4.4 Billion dollars annually across

Australia and is one of the few industries seeing growth. With our experience in this market extending

for nearly a quarter of a century, there has never been a better time to call us and get involved.

SPECIAL EDIT ION

Melbourne Adelaide Sydney Brisbane Perth Melbourne

SPECIAL EDIT ION

Sydney

February 7 – 8

April 10 – 12

May22 – 24

June19 – 21

July 31 to 2 Aug

October16 – 18

November7 – 8

The Melbourne Exhibition Centre,

South Wharf

Adelaide Showground,

Wayville

Sydney Showground Exhibition Centre,

Sydney Olympic Park

Brisbane Convention & Exhibition Centre,

South Bank

Claremont Showgrounds Exhibition Centre,

Claremont


South Wharf


Sydney Olympic Park

2015 Attendance

10,0402015 Attendance





20,717

PBC Expo Dates 2015

We consistently see high visitor numbers, which are independently audited so you can trust the figures. All our visitors are

eager for information and prepared to spend, fully in the mindset that only the best will do for their baby. Although around

$4.5 million is spent at each Expo, the main reason visitors attend is to obtain information on products and services, an

experience that is unique to Expos. But you need to be there to be part of that experience!

When you become part of our Expo family your will notice that we offer a highly professional and unique Exhibitor

experience. Our service is all encompassing, with support such as our Expo to Expo goods transfer service, Turnkey, exposure

for your brand on our website and more! At every step we pass on the benefits of our vast experience to you.

365 days Philosophy

1.5 million+ 210,000+ unique subscribers 60,000+

website views to our database Facebook fans

It doesn’t end when the Expo doors close as we provide 365 days a year exposure, and once confirmed as an exhibitor, you

can take up opportunities on our Website, Facebook page, social media platforms and in-house magazine distributed to major

centres of influence such as childcares and obstetrician offices. We are a trusted source of information throughout the year.

Maximise ResultsWe have a number of additional opportunities to enhance your time at our Expo

• QR code scanners for seamless data capture • Sponsorship • Bespoke eNewsletter • Screen Advertising at Expo

• Magazine content and advertising opportunities • Expo coupon offers


Discuss your 2015 needs with our team todayStand sizes to suit all budgets and activity levels

Discounts & Payment TermsWhen you book 2 or more Expos at the same time you can

benefit from generous discounts. Deposits for all booked

Expos must be paid at the same time.

2 Expos 2.5% discount

3 Expos 5% discount

4 Expos 7.5% discount

5 Expos 10% discount

5 Expos + Special Edition

12.5% discount on the 5 main PBC Expos

Discounts are for serviced shell & space only bookings,

they do not apply to any extras or marketing options.

discountsapply forsimultaneous multi-expobookings

Serviced Shell SchemeAisleway Stand

3 walls + Open front – 1 size only – limited availability

Stand Size Adelaide PerthSydney Brisbane

& Melbourne

3m x 1.5m $1,750 $1,890 $2,386

Corner Stands Open on two or three fronts / traffic flows

2m x 2m $1,830 $1,953 $2,449

3m x 2m $2,585 $2,772 $3,497

4m x 2m $3,445 $3,696 $4,662

3m x 3m $3,590 $3,780 $4,772

6m x 2m $4,665 $5,040 $6,363

6m x 3m $6,710 $7,277 $9,167

9m x 3m $9,075 $9,923 $12,332

6m x 6m $11,340 $12,474 $15,687

Shell Scheme Stand inclusions: Velcro compatible black walling, spot lights, power point, carpet and standard Facia Board name sign

Unserviced

Floor Space Only

Stand Size (m2)

Adelaide PerthSydney Brisbane

& Melbourne

4 – 17m2 $335/m2 $357/m2 $478/m2

18 – 50m2 $299/m2 $315/m2 $420/m2

51 – 100m2 $260/m2 $273/m2 362/m2

101m2 + POA POA POA

Vacant floor space only, no extras included. Rates are per Square Metre (e.g. 2 x 2 Sydney Stand = 4 x $478 = $1,912 + GST)

Discounts apply for continuous floor space only, not multiple stands.

Your deposit of 33% confirms your booking and is required 7 days after you receive your Tax Invoice.

The full balance is payable 60 days prior to each Expo. All

Deposits are non-refundable or transferable and confirm your

acceptance of our full Terms & Conditions available online

All prices exclude GST. An administration fee of $50 may

apply when changes are made to existing bookings.

SPECIAL EDIT ION


SPECIAL EDIT ION

Sydney

February 7 – 8

April 10 – 12

May22 – 24

June19 – 21

July 31 to 2 Aug

October16 – 18

November7 – 8


South Wharf


Wayville


Sydney Olympic Park


South Bank


Claremont


South Wharf


Sydney Olympic Park

PBC Expo Dates 2015

Please note: Special Edition bookings have a separate

rate card and are open exclusively to those already

taking part in an Expo in the same city.For further information P 08 8242 8400 E [email protected]

http://www.pbcexpo.com.au/assets/Exhibitor-docs/Booking-Terms-and-Conditions.pdf


Special Edition rate cardStand sizes to suit all budgets and activity levels Please note: waitlists apply in some categories

Serviced Shell SchemeAisleway Stand

3 walls + Open front – 1 size only – limited availability

Stand SizeSydney

OR Melbourne

3m x 1.5m $1,430

Corner Stands Open on two or three fronts / traffic flows

3m x 3m $2,863

6m x 2m $3,818

6m x 3m $5,500

9m x 3m $7,399

6m x 6m $9,412

Shell Scheme Stand inclusions: Velcro compatible black walling, spot lights, power point, carpet and standard Facia Board name sign

Unserviced

Floor Space Only

Stand Size (m2)Sydney

OR Melbourne

9 – 17m2 $287/m2

18 – 50m2 $252/m2

51 – 100m2 217/m2

101m2 + POA

Vacant floor space only, no extras included. Rates are per m2 (e.g. 3 x 3 Stand = 9 x $287 = $2,583 + GST)

Discounts apply for continuous floor space only, not multiple stands.

Your deposit of 33% confirms your booking

and is required 7 days after you receive your Tax Invoice.

The full balance is payable 60 days prior to each Expo.

All Deposits are non-refundable or transferable and confirm

your acceptance of our full Terms & Conditions available

online All prices exclude GST. An administration fee of $50

may apply when changes are made to existing bookings.

SPECIAL EDIT ION


SPECIAL EDIT ION

Sydney

February 7 – 8

April 10 – 12

May22 – 24

June19 – 21

July 31 to 2 Aug

October16 – 18

November7 – 8


South Wharf


Wayville


Sydney Olympic Park


South Bank


Claremont


South Wharf


Sydney Olympic Park

PBC Expo Dates 2015


Please note: Special Edition bookings are open

exclusively to those already taking part in an Expo in

the same city. Refer to our standard Expo rate card for more info.

discountsapplybook 5 PBC Expos + 1 Special Edition

to receive a discount of 12.5% across the 5 standard Expos




Stand inclusions and bookable extras


Included in all stand bookings

General security

Daily stand cleaning (vacuum)

Rubbish removal

Use of trolleys and ladders

Exhibitor lounge w/ FREE bottled water + tea/coffee facilities

Stand extras150w Spotlight on track $65ea

150w Spotlight on arm $90ea

300w Floodlight $100ea

4amp Power point $75 ea

Standard carpet tiles $12/m2

Premium carpet tiles (blue or red) $18/m2

Velcro compatible black walls $40/ linear metre

Additional itemsLabour $67.50/ hr

Slat wall (white) / shelves POA

Forklift service*

• Deliveries

– First lift $85 + gst

– Extra lift $50 + gst

• Pickups $50 + gst / lift

*conditions apply

Storage min. 1 pallet $45 / pallet

Storage pallet box hire includes storage space $70 / pallet

Turnkey service* forwarding of display items etc. to next expo POA

*Pre-booking required. Subject to availability

Public liability insuranceAll stand holders are required to have public liability insurance

You can either arrange this yourself, usually through an existing

policy (documented evidence required) or take out cover through

our blanket policy for $195 + gst per Expo.

FREE Marketing included in all bookingsDL flyers promoting FREE ticket offer limited quantities apply

Post direct to our Facebook wall pre, during & post Expo

eGuide directory & map listing (mailed out to all registered ticket

holders prior to each Expo) Please note stand booking must be booked

and paid for 2 weeks prior to each Expo to secure this offering

Online content publishing w/ featured logo* New for 2015 Submit content for our Online Parenting Insights Blog and your content

could be featured on our new 2015 parenting focused home pages as an

added bonus! *Conditions apply and publication is not guaranteed

Website exposure on Expo specific pages*

• Sneak Peek listing for each Expo

• Expo activities and competitions

• Latest products and services

*Available immediately after payment of deposit

Opportunity to post on our Facebook andsocial media platforms pre, during and post Expo Subject to approval of submitted content form

Marketing extrasCustomised eNewsletter campaign POA National database of 200k+ subscribers

Ticket Sponsorship $1,100 Your logo, Stand No. and custom offer attached to each entry ticket

Digital advertising on Expo TV’s $490 Your key messages on multiple 42" screens located in high traffic areas

Content to be supplied as 1980px (w) x 1080px (h) MPEG4 video or JPEG file

Digital coupon offers $250 Emailed directly to ticket holders in eGuide and on dedicated webpage

NEW Insights Magazine see separate rate card

Advertising and content opportunities

ExpoNews scanner see separate rate card

Expo specials shop see separate rate card

Showcase offers and deals on via our online shop

Other opportunitiesRest station sponsorship

Visitor registration sponsorship

Feature activity sponsorship

Competition campaigns

Ticketing/survey prizes

discountsapply formulti-advert & multi-expobookings

pbcexpo.com.au Copyright © PBC Expo 2015.

Parenting Collective | Media Kit 2015

Last year we had over 83,000+ consumers through

our Expo doors and in 2015 they will also be receiving

a copy of our brand NEW Magazine. This is a whole

new style and look, which will be of a higher standard

than ever before without expo specific content, providing

a lifespan beyond our Expo and giving your advertisement

greater exposure and reach.

Cover Pages

Inside Front Cover $1,500

Inside Back Cover $1,100

Outside Back Cover $1,700

Premium Pages

Page 3 $1,500

Page 4 Opposite Welcome $1,200

Page 6 Opposite Index $1,000

Page 8 Opposite Local Editorial $1,000

Multi-adverts Discount

2 or 3 pages 3%

4+ pages 5%

Multi-expo Discounts

3 Expos 5%

5 Expos 10%

7 Expos 13%

Standard Page

Full Page Advert $975

Double Page Spread Advert Available after page 11 $1,800

Single Page Advertorial $750

Double Page Spread Advertorial $1,500

Half Page Advert Available after page 15 $540

Quarter Page Advert Availble after page 23 $340

Strip Advert (+$100 for prime page before page 15) $300

Please note: all listed prices are excluding gst

*Creation of artwork can be arranged for an

additional fee, earlier deadlines may apply.

Advertising Rates

Bookings made before and up to the issue Booking Deadline require payment within 7 days. After this date immediate payment is required to secure a booking. Failure to pay or submit completed artwork to the correct specifications by the Completed Artwork Deadline mean your advert will be pulled from the magazine and 40% of the original invoice will still be charged. If an advert is cancelled after the Booking Deadline, 40% of the original invoice will be non-refundable and 60% will go towards another edition. All cancellations must be received in writing via email and failure to provide written cancellation will mean you are liable for full payment of the invoice. Complete artwork* for each edition must be submitted by the given deadline. Full Terms & Conditions apply.

Adelaide Sydney Brisbane

Book By 5 March 23 April 21 May

Editorial Due 13 March 01 May 28 May

Final Artwork 17 March 05 May 02 June

Distribution Date 10 April 22 May 19 June

Perth Melbourne

SPECIAL EDITION

Sydney

Book By 02 July 17 Sep 02 Oct

Editorial Due 02 July 24 Sep 09 Oct

Final Artwork 07 July 29 Sep 20 Oct

Distribution Date 31 Aug 16 Oct 7 Nov

Magazine Deadlines

For further information and booking enquiries contact our Sales team on 08 8242 8400

2015

tell us

if you have

any queries

or concerns…

we’re here

to help

Parenting Collective | Media Kit 2015

Preferred format for file submission is as a print ready

pdf with all fonts converted to paths (outlines).

• All images used are to be 300dpi at 100% in size.

• All images and colours are to be set to CMYK (not RGB)

with all spot colours also converted to CMYK.

Please check preflight or output preview

before submitting final artwork

• Ads supplied in Microsoft Word, PowerPoint or Publisher

cannot be used as final art and will need to be recreated

by the PBC Expo Team, which may incur extra costs.

Please send content and final artwork to [email protected]

Advert Specs

Editorial Content

What do I submit? A completed story or article which must

consist of the following:

• Author’s Name, article headline and summary

• Completed article with relevant sources

• Related imagery of a lifestyle nature

conveying the emotion of the piece.

Max Word Limits

Double Page 800 – 1000 words

Full Page 400 – 600 words

Half Page 200 – 300 words

Important Notes: PBC Expo may contact you to re-work the piece and reserves the right to amend any content supplied to ensure it’s an engaging read for our audience. All articles will go through an editing process and there is the possibility the final article and headline will be amended. All content supplied has the possibility of being used and modified for placement on other PBC Expo platforms. Only submit content that you have ownership of, including imagery. Only editorial content submitted by the Editorial deadline will be available for copy approval. We must receive amendment requests in one email within 24hrs of the content being supplied for approval and final approval must be given within a second 24hrs after copy with amendments is supplied. Preferred placement after page 15 is not guaranteed at final edit, but we will do our best! Full Terms & Conditions apply.

FullPage

1/2Page Ad

1/4PageAd

Size265mm (h) x 210mm (w)

Bleed 5mm to all sides

Ensure type is 15mm from the sides. Keep all important information 10mm from the top and bottom of your page.


No Bleed


No Bleed

Strip Ad


No Bleed

P 08 8242 8400

pbcexpo.com.au Copyright © PBC Expo 2015.


We’ve changed the way our Coupons are delivered. Registered Ticket holders

will now be emailed a digital Expo eGuide containing Coupons with Expo

offers and giveaways. The eGuide can then be downloaded to their phone or

printed out. This ensures every ticket holder gets access to the coupons and

makes it easier for visitors to plan their time at the Expo, which improves their

overall experience and increases your level of exposure.

eGuide coupon offers drive visitors to your stand

Digital Coupon Content Requirements:

• Hi-res logo (eps or jpeg format)

• Hi-res image of product/service

• 10 words on your offer or promo

• Max. 30 words for unique Terms and Conditions

Content and full payment to be received 7 days prior to Expo

Rate & Content Deadlines 2015

$250 per coupon

Expo Proofrequired

No proofrequired

Approvaldeadline

Adelaide 20 Mar 25 Mar 26 Mar

Sydney 8 May 12 May 13 May

Brisbane 4 Jun 9 Jun 10 Jun

Perth 17 Jul 21 Jul 22 Jul

Melbourne 1 Oct 6 Oct 7 Oct

SPECIAL EDIT ION Sydney 23 Oct 27 Oct 28 Oct

Once a booking is made you will be invoiced and payment is due in full

within 7 days. All prices exclude GST. Bookings made within 14 days of

an Expo require payment immediately T&Cs: If payment is not received 7

days prior to the Expo or you fail to supply content by 7 days prior to an

Expo your coupon will not be included. All payments are non refundable.For further information and booking enquiries contact our Sales team on 08 8242 8400


Limited spaces available Bookings must be received 3 weeks prior to each Expo

The details:

• Screens located in high Expo traffic areas:

entrance foyer, Baby Care Rooms and in Café areas

• Limited placement means your content will run

approximately 180 times during each Expo, giving

unprecedented exposure to all visitors

• Content to be provided as a 30 sec. MPEG4 video

or still frame JPEG Screen size: 1920px (w) x 1080px (h)

Your Advertising content and keymessages on 42" LCD TV screens

• Extend your reach to our Expo visitor base

• Build consumer awareness

• Accelerate acceptance of a new brand,

service or product

• Stand out from your competitors and

drive traffic to your stand

$490 + gst

per Expo

package rates

available

for multi-expo

bookings

At Expo digital signage



Pregnancy Babies & Children's ExpoFriday 10th April – 9.30am to 4pmSaturday 11th April – 9.30am to 5pmSunday 12th April – 9.30am to 5pm

Adelaide Showground

pbcexpo.com.au

25/02/2015 - 03:02:11 PM - None - Free ($0.00) 0c0d2c81372944dc98fc1b9b7b989891

Terms and conditions of purchase and entry apply. Please see website for more information.

ADMIT ONE Bring this in print or smartphone Ticket 1 of 1

Name Jane [email protected] can use this ticket’s unique QR Code to scan at participating exhibitor stands to receive more information, take advantage of special offers and to enter competitions.

http://chart.googleapis.com/chart?cht=qr&chs=200x200&chl=0c0d2c81372944dc98fc1b9b7b989891&chld=H

QR CODE1234567

Free

Multi - Day

Please bring this ticket with you to gain entry. Your ticket admits you to the Expo on any day and can be used for return visits

WHERE TO SCAN YOUR QR CODEScan at participating exhibitors that you would like more information from, or at any of these competition locations

WIN a 0 to 8 Luxi Caprice car seat (RRP $439)Stand G23

WIN your mortgage paid each month for 12 monthsStand E23

WIN an ENJO Complete Pack (RRP $1,199)Stand G39

By scanning your QR Code, you are consenting for the exhibitor to add you to their mailing list and to contact you.Please refer to privacy, terms and conditions at each exhibitor’s stand

We look forward to seeing you at the Expo!

Ticket sponsorship

You will have prime exposure to

every visitor when they receive

their PDF ticket via email. Each

ticket has a unique QR code

which they will use throughout

their Expo visit, with your brand

plainly in sight throughout.

Across the year we have over

83,000 visitors to our Expos and

having your company name and

logo, with unique offers on the

tickets is a great addition to your

Expo exposure, but please note,

opportunities are limited.


Be one of the first companies a visitor sees by

becoming a ticket sponsor


Customised eNewletter

PBC Expo online subscribers are hungry and very receptive to receive quality information that will assist them in their parenting journey. We can help you distribute your important messages to this audience with your customised eNewsletter.

Highly effective in:

• Launching new products, services or promotions

• Communicating your key points of difference/benefits

• Creating brand awareness and attracting new users

• Engaging with existing users to explain

your brand/service in more depth

• Increase eNewsletter/Social Media followers

This unique opportunity is only available to booked Exhibitors.

Campaigns can be National or State-based but

extra charges apply for further segmentation

(e.g. by stage of parenting)

Availability is strictly limited, when you book your

campaign into our schedule, you will be sent a

quote to confirm your booking.

Once your booking is confirmed, email your

content to [email protected] with any

URLs, images & logos in line with the specifications

detailed to the right.

There are no word limitations, however we do

encourage shorter, concise content. A draft will be

emailed to you for approval prior to distribution

along with an invoice and the week following

distribution, you will receive a campaign summary.

Contact your Sales Executive for a quote on specific

distribution costs. Generally rates are quoted per

1,000 subscribers. Current database is in excess of

200,000 registered members.


Header TextCall to action

Hero Banner640px x 232px

3 x Square Images max. 360px x 360px

Please note: Images

will appear in circles

as per the example


Marketing activitiesPBC Expo Website inclusion (365 days) FREE

Opportunity to post on our Facebook and FREE social media pages pre, during and post Expo Subject to approval of submitted content form

Online content publishing w/ featured logo* New for 2015 FREE Submit content for our Online Parenting Insights Blog and your content

could be featured on our new 2015 parenting focused home pages as an

added bonus! *Conditions apply and publication is not guaranteed

Customised eNewsletter campaign POA National database of 200k+ subscribers

Ticket Sponsorship $1,100 Your logo, Stand No. and custom offer attached to each entry ticket

Digital advertising on Expo TV’s $490 Your key messages on multiple 42" screens located in high traffic areas

Content to be supplied as 1980px (w) x 1080px (h) MPEG4 video or JPEG file

Digital coupon offers $250 Emailed direct to ticket holders in eGuide and on dedicated webpage

NEW Insights Magazine see separate rate card Advertising and content opportunities

ExpoNews scanner see separate rate card

Expo specials shop see separate rate card Showcase offers and deals on via our online shop

Other opportunitiesRest station sponsorship

Visitor registration sponsorship

Feature activity sponsorship

Main stage

Animal petting zoo

Competition campaigns

Ticketing/survey prizes

The little extras providingvaluable exposure

Range of benefits for your brand

and business objectives, such as:

• Build / increase brand awareness and

accelerate acceptance

• Differentiate from competitors

• Build database for ongoing engagement

• Change consumer perceptions/behaviour

Limited places per activity.

Multiple activities can be packaged for cost

efficiencies. Bespoke partnership activities

can also be developed.


Grow your database with a unique QR Scanner provided by ExpoNews

Scanners are the most effective way to collect a large

number of names at the Expo to establish new leads

or add to your existing database. Welcomed by our

Exhibitors in 2013, with further successes in 2014.

How they work:

1. All Expo visitors receive a unique QR code

2. Your stand has a scanner and in seconds visitors

can scan their unique QR code

3. Your leads are delivered in real time, via a secure portal

4. Continue your engagement long after the Expo

doors have closed!

Your key benefits:

• No more paper forms or data entry

• Maximise your time with visitors at your stand

• Quicker, higher volume lead generation

• Accurate capture of data

• Easier for visitors to give you their information

• Download your leads in real time

Scanners

The DetailsScanner

TypeScanner

Inclusions1st Scanner 2nd Scanner

(10% disc.)3rd Scanner+

(20% disc.)

Entry Level Visitor contact details $250 $225 $200

Scan One Visitor contact details + 1 multiple choice question $290 $261 $232

Scan Multi Visitor contact details + up to 10 questions $330 $297 $264

100% Satisfaction Guarantee: If you are not completely satisfied by 2 pm on the first day, simply return your scanner for a full refund and we will still send you any data you have already collected.

Discounts apply for subsequent scanner bookings only. All listed pricing is exclusive of gst

For further information and booking enquiries contact Joe from ExpoNews Sales on 0431 262 167 or visit exponews.com.au


‘We had more email addresses in the first day than

we’d get across a whole Expo.’


Interested in exhibiting?


The baby and nursery industry currently generates approximately $4.4 Billion dollars annually across

Australia and is one of the few industries seeing growth. With our experience in this market extending

for nearly a quarter of a century, there has never been a better time to get involved.

If you are interested in participating in the Pregnancy Babies & Children’s Expo as an Exhibitor, please

complete this form and we will contact you. You can also complete this form online at pbcexpo.com.au

SPECIAL EDIT ION


SPECIAL EDIT ION

Sydney

February 7 – 8

April 10 – 12

May22 – 24

June19 – 21

July 31 to 2 Aug

October16 – 18

November7 – 8


South Wharf


Wayville


Sydney Olympic Park


South Bank


Claremont


South Wharf


Sydney Olympic Park

2015 Attendance






20,717

PBC Expo Dates 2015

Company Name: _________________________________________________________________________________________________________________________________

Business Type: ____________________________________________________________________________________________________________________________________

(i.e. Retail/Online Store, Nursery Furniture, Baby Clothes, Toddler Activity, etc)

Contact Name: ___________________________________________________ Website: _________________________________________________________________

Ph: _________________________________________________________________ Email: ____________________________________________________________________

I am interested in exhibiting at the following Expos:

Adelaide Sydney Brisbane Perth Melbourne Special Edition Melbourne Special Edition Sydney

Comments: ________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

______________________________________________________________________________________________________________________________________________________

http://www.pbcexpo.com.au/want-to-exhibit/find-out-more/

connect with your market - pbc expo shop · 2017-01-13 · melbourne adelaide sydney brisbane perth...

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