commuter information driving the conversation
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Commuter Information:“Driving the
Conversation”
Kirk Hazlett, APR, Fellow PRSAAssociate Professor of Communication, Curry College
(Undergraduate)
Lecturer in Communication, Regis College (Graduate)
(617) 979-3526 / [email protected]: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk
HazlettBlog: kirkhazlett-aprofessorsthoughts.blogspot.com
Commuter Information: “Driving the Conversation”
Traditional Media (Newspaper, Radio,
TV)
Still valid, viable, and valuable
Still used to a great extent by 65 and
older
Commuter Information: “Driving the Conversation”
Social Media
Social media will be the most important
technology channel used to
communicate with customers in 3-to-5
years.
Pew Research Center’s Internet & American Life Project, Summer 2012
Commuter Information: “Driving the Conversation”
What’s different today?
The difference is that today our
customers want information when
they want it
…not when we want to provide it.
Commuter Information: “Driving the Conversation”
And they want it where they are…
on their computer or on their mobile
device.
Commuter Information: “Driving the Conversation”
Social Media
Even the 65-plus generation is
sending and receiving text messages.
Pew Research Center’s Internet & American Life Project, Summer 2012
Commuter Information: “Driving the Conversation”
56% of all cell phone owners use their
phone to access the internet.
80% of all cell phone owners
send and receive text messages.
Pew Research Center’s Internet & American Life Project, Summer 2012
Commuter Information: “Driving the Conversation”
70% of all cell phone owners and
86% of smartphone owners
have used their phones in the
previous 30 days to do one of the
following:
Pew Research Center’s Internet & American Life Project, Summer 2012
Commuter Information: “Driving the Conversation”
Coordinate a meeting / 41%
Solve an unexpected problem / 35%
Get up-to-the minute traffic or
public transit information / 20%
Get help in an emergency situation /
19%
Pew Research Center’s Internet & American Life Project, Summer 2012
Commuter Information: “Driving the Conversation”
Social media is still catching on
as a way for consumers to
interact with a brand.
Do you want to be ahead of the
curve or playing catch-up??
Commuter Information: “Driving the Conversation”
Are
You
“Proactive”
Or
“Reactive”?
Commuter Information: “Driving the Conversation”
“Proactive” today means
identifying the social media
platforms visited by your current
and potential customers and
establishing your presence there.
Website
Commuter Information: “Driving the Conversation”
82%
64%
Commuter Information: “Driving the Conversation”
Decide the image you want to portray.
Be consistent on all social media platforms: LinkedIn…Twitter…Facebook…Website.
Commuter Information: “Driving the Conversation”
Why?
A consistent appearance helps define your brand.
It defines… Who you are What you can do Why you’re there.
Commuter Information: “Driving the Conversation”
Where
you
can
find
me.
Promote your social media presence…
http://www.pewinternet.org/Reports/2012/Just-in-time.aspx
http://pewinternet.org/topics/Social-Networking.aspx?typeFilter=5
Commuter Information: “Driving the Conversation”