TI Information – Selective Disclosure TI Information – Selective Disclosure

Accelerating Automotive Growth

October 9, 2014

TI Information – Selective Disclosure

Automotive quiz

Q: What is the average semiconductor

content in a vehicle?

2

$288 in 2014 vs. $62 in 1990

88 million

40% in 2015

EV & ADAS

20 Million

Q: What is % of car production

cost is electronics?

Q: How many vehicles will be

produced in 2014 worldwide?

Q: What are the fastest growing

car electronics markets?

Q: Software lines of code used in a

luxury car?

TI Information – Selective Disclosure TI Information – Selective Disclosure

Engineering Innovations address automotive megatrends

Improved fuel efficiency

and lower emissions

61% of U.S. transportation

emissions come from cars

and light trucks

Less driver distraction and always-

on connectivity

Americans spend on average

2.5h/day in their cars

From crash survival to

crash avoidance

90% of accidents are

related to driver error*

Safer

Greener

More Fun Infotainment

Touch-

controlled

systems

Driver

assistance

Start-stop

technologies

Electric

cars

Applications

are always on

Sources:

Eno Center for Transportation and www.ucsusa.org

Misc 3%

Rail 2%

Ships 4%

Aircraft 10%

Military 2%

Light-Duty

Vehicles 61%

Freight Trucks and

Buses 18%

TI Information – Selective Disclosure

Key Engineering in 5 market sectors

Body

electronics &

lighting

Infotainment

Advanced driver

assistance

systems (ADAS)

Hybrid/electric

and power train

systems

Passive

safety

TI Information – Selective Disclosure

Key Engineering in advanced driver assistance systems (ADAS)

Night

vision

Driver alertness monitoring Blindspot

detection

Lane departure warning

Accident recorder

Parking system Pedestrian

detection

Adaptive cruise control

ADAS

Helping customers innovate

with new and existing products

• Surround view enables safer

inexpensive parking aid

• Significant systems/software play

• Sensor signal chain critical

• Low latency(true real time)

• Multi sensor systems

Body

electronics &

lighting

Infotainment

Hybrid/electric

and power train

systems

Passive

safety

TI Information – Selective Disclosure

Key Engineering in passive safety

Tire pressure monitoring

Airbag deployment

Automatic braking

Electronic stability control

Antilock braking Active

suspension

Products offer safety

certification for critical systems

requiring compliance with

automotive industry standards

including ISO 26262,

IEC60730, and IEC61508.

Body

electronics &

lighting

Infotainment

Hybrid/electric

and power train

systems

Passive

safety ADAS

TI Information – Selective Disclosure

Key Engineering in infotainment

Head-up display

Instrument cluster

Voice/data communications Entertainment

system

eCall

Navigation system

WiFi/Bluetooth Connectivty

Infotainment

Broad portfolio drives growth

• Growing along with growing consumer

needs

• Synergy emerging with ADAS

Body

electronics &

lighting

Hybrid/electric

and power train

systems

Passive

safety ADAS

TI Information – Selective Disclosure

Providing solutions for

improved performance and

safety in hybrid/electric

and power train systems

plus a broad portfolio of

motor drivers, sensor

interfaces, and integrated

control units.

Key Engineering in hybrid/electric and power train systems

Hill-hold control

Engine control

Electric power steering

Electronic throttle control

Electronic valve timing

Automatic start/stop

Cylinder de-activation

Transmission control

Regenerative braking

Active exhaust noise suppression

Battery management

Hybrid/electric

and power train

systems

Body

electronics &

lighting

Infotainment

Advanced driver

assistance

systems (ADAS)

Passive

safety

TI Information – Selective Disclosure

Providing products that

enhance the overall

performance, power efficiency

and flexibility of automotive

body and lighting systems.

Key Engineering in body electronics

Windshield wiper control

Auto-dimming mirror

Lighting

Seat position control

Security system

Cabin environment

controls

Active cabin noise

suppression

Remote keyless entry

Active vibration control

Body

electronics &

lighting

Infotainment

Advanced driver

assistance

systems (ADAS)

Hybrid/electric

and power train

systems

Passive

safety

TI Information – Selective Disclosure

New connectivity opportunities in car access

Use case

• Proximity detection

• Remote keyless entry

• Passive entry/passive start

• Driver customization (seat

position, climate control, radio

presets, etc…)

Bluetooth low-energy (BLE)

brings

• Smartphone connectivity

• Low power / further range

TI Information – Selective Disclosure

Next: The autonomous vehicle?

11

1. Safety/Security

2. Legal; Responsibility of

driver/Vehicle

3. On board sensors to

real time backend

integration

4. HMI for drivers

5. Cost effective solutions

driven by new business

models

TI Confidential – NDA Restrictions

Call for Action

Will right players collaborate to grow the pie?

YOU CAN LEAD WE ARE ALL IN IT TO WIN IT!

Commitment to

quality and reliability

drives execution

excellence and long-

term customer

success.

Broad portfolio of

products addresses

customers needs in

key market sectors.

TI innovation

helps make

vehicles safer,

greener and more

fun.