Commonalities

Simple Ideas != Simple Implementation

CS377WFall 2007

Richard Barton: DeveloperGarret Eastham: Marketing

Dana Sittler: Metrics

A Simple Concept

• The Premise…Tell people something new about their friends

• The Hook… Everyone has something in common with their friends

• Our Ambition…Focus on something core to the human experience --> Broad reach

How Hard Can This Be?

• Friends’ data is a lot of info and takes time to get from Facebook

• Calculations take time

• We felt we needed to focus on the user experience more (load times and user interface)

• So we put off going viral…

Accidental Engagement

8.38 visits per person