collaboration in reaching new audiences
DESCRIPTION
Collaboration in reaching new audiences. About this session. Developing audiences for contemporary classical music Setting up effective European collaborations What you will get from the project. The challenge. Other artforms. WHO IS IT FOR. Narrow. Wide. Artist-led Temple. VISION. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/1.jpg)
Collaboration in reaching new audiences
![Page 2: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/2.jpg)
About this session
Developing audiences for contemporary classical music
Setting up effective European collaborationsWhat you will get from the project
![Page 3: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/3.jpg)
![Page 4: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/4.jpg)
![Page 5: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/5.jpg)
![Page 6: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/6.jpg)
![Page 7: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/7.jpg)
![Page 8: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/8.jpg)
![Page 9: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/9.jpg)
![Page 10: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/10.jpg)
The challenge
![Page 11: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/11.jpg)
![Page 12: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/12.jpg)
![Page 13: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/13.jpg)
![Page 14: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/14.jpg)
Other artforms
![Page 15: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/15.jpg)
![Page 16: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/16.jpg)
![Page 17: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/17.jpg)
![Page 18: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/18.jpg)
WHO IS IT FOR
VISION
Narrow
Wide
Artist-ledTemple
Audience-led
Marketplace
![Page 19: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/19.jpg)
WHO IS IT FOR
VISION
Narrow
Wide
Artist-ledTemple
Audience-led
Marketplace
INTROVERTEDArtist-led, peer focused
![Page 20: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/20.jpg)
WHO IS IT FOR
VISION
Narrow
Wide
Artist-ledTemple
Audience-led
Marketplace
INTROVERTEDArtist-led, peer focused
POSITIVE ACTIONAudience-led, socially focused
![Page 21: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/21.jpg)
WHO IS IT FOR
VISION
Narrow
Wide
Artist-ledTemple
Audience-led
Marketplace
INTROVERTEDArtist-led, peer focused
POSITIVE ACTION
Audience-led, socially focused
MAINSTREAM
Audience-led, audience focused
![Page 22: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/22.jpg)
WHO IS IT FOR
VISION
Narrow
Wide
Artist-ledTemple
Audience-led
Marketplace
INTROVERTEDArtist-led, peer focused
POSITIVE ACTION
Audience-led, socially focused
MAINSTREAM
Audience-led, audience focused
ACCESSIBLEArtist-led, audience focused
![Page 23: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/23.jpg)
Narrow Wide
Artis
ticAu
dien
ce
VISI
ON
WHO IT’S FOR
5 67
1023
13 19
27
1517
18
3
21
224
1
12
26
16
30
828
209
![Page 24: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/24.jpg)
Renewing the concert form
![Page 25: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/25.jpg)
![Page 26: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/26.jpg)
![Page 27: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/27.jpg)
![Page 28: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/28.jpg)
![Page 29: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/29.jpg)
Concert form
Audience engagement
Marketing/PR/ Communications
Artisticvision IdentityProgramme
![Page 30: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/30.jpg)
Building a network
![Page 31: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/31.jpg)
The partners Denmark: Danish Composers’ Society (www.komponistforeningen.dk) Sweden: Swedish Composers’ Society (www.fst.se) Norway: Norwegian Society of Composers (www.komponist.no ) Finland: Society of Finnish Composers (www.composers.fi) Slovakia: Music Centre Slovakia (www.hc.sk) France: SACEM (www.sacem.fr) Belgium, Wallonia: Wallonie-Bruxelles International (www.wbi.be) UK: PRS for Music Foundation (http://www.prsformusicfoundation.com ) Poland: Polish Composers' Union (www.zkp.org.pl) Ireland: Contemporary Music Centre Ireland (www.cmc.ie) Croatia: Croatian Composers’ Society (http://www.hds.hr) Hungary: Hungarian Composers’ Union (http://www.hungaropus.hu ) Belgium, Flanders: ISCM Vlaanderen (www.iscm-vlaanderen.be ) Lithuania: Lithuanian Composer’s Union (www.lks.lt) Latvia: Latvian Composer’s Union (www.lks.org.lv) Austria: MICA Music Austria (www.musicaustria.at )
![Page 32: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/32.jpg)
The ensembles
![Page 33: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/33.jpg)
Effective collaboration
![Page 34: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/34.jpg)
![Page 35: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/35.jpg)
![Page 36: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/36.jpg)
![Page 37: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/37.jpg)
Concert form
Audience engagement
Marketing/PR/ Communications
Artisticvision IdentityProgramme
![Page 38: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/38.jpg)
Audiences for the projectPeople who are interested in contemporary classical music: either going to
concerts or buying cdsHeavy consumers of other forms of music with eclectic tastes who have
not yet developed an interest in contemporary musicPeople who are interested in other artforms but not contemporary musicCurrent audience of participating ensemblesMusicians, composers and ensemble leadersMusic teachersArts venue and festival programmers (organisers)People with a professional interest in audience development from across
the performing artsAcademics with research interests including classical music, arts
management, audience development
![Page 39: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/39.jpg)
Success criteria
Get bigger audiencesExchange and collect knowledgeDo better marketing
![Page 40: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/40.jpg)
Getting new audiences online
88% of European searches are with Google
70% of all clicks on Google are for the first three listings on the first page
![Page 41: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/41.jpg)
![Page 42: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/42.jpg)
Quick fixes
100 words on your home pageUse the words they search forSort out your title tags
![Page 43: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/43.jpg)
![Page 44: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/44.jpg)
Quick fixes
100 words on your home pageUse the words they search forSort out your title tags– 65 characters– What you do then who you are– Most important words first– Use the words they search for
![Page 45: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/45.jpg)
![Page 46: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/46.jpg)
Evaluation
![Page 47: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/47.jpg)
What is audience development?
More peopleDifferent kinds of peoplePeople enjoy it morePeople feel they understand it morePeople listen to the ensemble more
![Page 48: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/48.jpg)
Did it work?
![Page 49: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/49.jpg)
Principles
This is what we didThis workedThis is why it worksThis did not workThis is what went wrongSimple research methodsInformation to help ensembles, not academics
![Page 50: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/50.jpg)
Simple research methods
What four or five words would you use to describe this concert?
![Page 51: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/51.jpg)
Results are easy to understand
![Page 52: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/52.jpg)
What difference did we make?
Research before and after–Use past research–Collect new evidence about audiences
before we start–Benchmarking?: what do the
ensembles want to know?
![Page 53: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/53.jpg)
How?
With our help, the ensembles in each group agree what they want to know
We create a research toolkit
Each ensemble has a partner to help them adapt and use the toolkit
Research steering group?MA or MBA students? Interns?
![Page 54: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/54.jpg)
Who gains from this project?
![Page 55: Collaboration in reaching new audiences](https://reader030.vdocuments.site/reader030/viewer/2022021401/56815fe9550346895dceef60/html5/thumbnails/55.jpg)
Can you [email protected]