Sky News on Snapchat Discover

Sky News on Snapchat Discover

Reaching a new audienceMore than 50% of the British 18 to 34 year-old smartphone users are Snapchatters

4 ways we measure success on DiscoverLoyalty users who return to the edition 5 times out 7Completion Rate how many users complete the entire editionSwipe Rate how many users swipe to an article or videoTime Spent average time spent on top snaps and longform

Sky News audience on SnapchatMostly maleBiggest age group is 18-35 (more than 60% of UK Snapchat users are 18-35)But each edition can have its own unique demographic, based on front page story

Vertical video is no longer an experiment

Improving Completion Rate get past the first 3 snaps and users tend to stay Old style Slow loading snaps at start = big drop off

RedesignRedesign uses stills & headlines = higher completion rate

Theres a big audience for breaking newsBrexit special edition had biggest audience (2x avg)Saw most time spent, most watched, most shared