reaching audiences while they reach you back
DESCRIPTION
Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized byTRANSCRIPT
Reaching audiences while they reach you Doug Lacombe
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Saskatchewan – no degrees of separation
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Running into inspiration
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Reaching audiences while they reach her
Media is getting mixed up
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When modem speeds were measured in baud
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Media was like this
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Things took time back then
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Now media is like this
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So when a plane ditches into the Hudson
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The crowd reacts instantly
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Which crosses the chasm into MSM
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Which creates a feedback loop that amplifies
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RBC outsourcing scandal
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Media’s evolving, is your media mix?
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The new media mix
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Your impressions engine
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Now you’re the media …
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Speak from the heart
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Get heartfelt feedback
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Or some with no heart
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Crowd-spanking
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Headlines for humans
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Show a little passion
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Show a little backbone
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Who’s this guy?
One of my heroes: Alvin Law www.alvinlaw.com
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Disabled by Thalidomide To drummer To major fundraiser, speaker,
author, musician
What’s his story?
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Everything counts and count everything
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Reach out, tell your story, and RING THOSE PHONES!
