HINDUSTAN COCA COLA BEVERAGES PVT. LTD.

GROUP – C

PGDM-14-16(33:47)

HINDUSTAN COCA COLA BEVERAGES PVT. LTD.

Introduction to the Organization

Product Portfolio

Safety and Environmental Policy

Process Technology

Marketing Strategy

SWOT Analysis

Recommendation and Conclusion

HINDUSTAN COCA COLA BEVERAGES PVT. LTD.

Khurda Unit is a part of Combined East Zone in HCCBPL.

This is a green field project started its operation in the year 1999.

Total Area of this unit is 38 acres.

This is a Mega plant having six lines and packing 1, 00,000 pack per day.

Turnover of this company is Rs. 800 Crores.

Market share of this unit is approximately 60 %.

Capacity : 2415 bottles per minute(Including all Sections)

Workers : 400

Hindustan Coca Cola Beverages Pvt. Ltd.Barunei, Khordha, Odisha

752055From:

Chandaka – 22 KmsBBSR Town – 30 Kms

• Safe and healthy working environment is one of their primary responsibilities and is

fundamental to their success.

• Occupational Safety and Health (“OSH”) Policy applies across all their operations.

• To drive a “zero accident plant” the following system is followed:

• Job specific safety induction at gate - for All (TVs have been provided to brief hazards and

protection of people).

• Effective Gate ACCESS Control.

• Safety PPE’s (Safety Shoes for all, cut-resistant gloves & goggles for Glass handling and

Helmets) are given to all their associates.

• Conservation of natural resources specifically in water by continually improving its usage

and reducing wastage.

• They ensure the minimal emission of carbon to the environment.

• They maintain sustainable packaging through recycling of PET bottles.

Value Chain:

Inbound Operation Outbound

SOURCINGWater From Daya RiverSugar From Local SuppliersConcentration From Pune Plant

OPERATIONS

Extensive treatment of the raw water;

Preparation of the syrup;

The container preparation process;

Filling;

Inspection;

Coding;

Filling the bottles into cases.

MARKETING SRATEGYMarketing involves getting the right product to the right place, at the righttime, at the right price and with the most suitable promotional activity.

• Accelerate carbonated soft-drink growth, led by Coca-Cola.• Selectively broaden the family of beverage brands to drive profitable growth.• Grow system profitability and capability together with their bottling partners.• Serve the customers with creativity and consistency to generate growth

across all channels.• Direct investments to highest potential areas across markets.• Drive efficiency and cost effectiveness everywhere.

OUTBOUND

• Direct Distribution

• Indirect Distribution

Manufacturing

Plant, Khurda

Sales and Distribution

Operations

Distributors

Outlets

Outlets

Retailers

• Better network (Covers whole of the India)

• Brand recognition (brand image among the

customers)

• Brand Equity (high brand equity in the

market)

• Weak and irregular supply.

• Low product availability.

• Scarcity of manpower.

• Gain of substantial base in rural areas.

• Opening new outlets in those areas where its

market share is less.

• Company is offering schemes for long term

profit to the retailer so that they get involved in

long term association.

• Covering greater institutional areas targeting

the youth generation.

• Impulsive customer’s buy whatever is in the

offer, so company has to give offers

regularly.

Health conscious people aren’t opting soft

drinks these days.

Threat from local competitors as they

give offers at cheaper rates.

S W

TO

RECOMENDATION If coca cola will use strong marketing strategy it may raise barriers to entry, thus

decreasing the threat of new entrants to the industry.

Wastage control (As during the production of every batch 15-30 bottles are wasted)

Augment its distribution facility to reach the market at the right time.

Better Research & Development methods and processes can be adapted by the companyto know what are the strategies competitors are adapting.

Invest heavily into products like Fanta & sprite in order to push the products to itshighest level.