DZULFAZLI BIN MD ZAWAWI BACHELOR OF BUSINESS ADMINISTRATION

BUS2043: BUSINESS COMMUNICATION

WHY COCA COLA IS DOMINATING IN THE BEVERAGE INDUSTRY SINCE

21ST CENTURY

INTRODUCTION ABOUT COCA COLA • It is a largest company in industry beverage for non-alcoholic

drink. • It have 400 soft drinks; juices, teas, coffees, waters, sports

and energy juices that refresh, hydrate, nourish, relax and drinks energize.

• Main products are: Coca-Cola, Diet Coke, soft-drink brands such as Sprite and Fanta.

EXAMPLE OF BRAND’S COMPANY COKE.

HISTORY ABOUT COCA COLA.

HISTORYDr. John S.Pemberton in Atlanta, Georgia. In 1891, Atlanta entrepreneur Asa G. Candler had acquired

complete ownership of the Coca-Cola business, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.

Woodruff six decades of leadership, The Coca-Cola Company took leadership the business to unrivaled heights of commercial success making Coca-Cola an institution the world over.

TYPE OF COCA COLA PRODUCT Coca Cola Zero

Coca Cola Light

Coca Cola

Diet Coke

Vanilla Coke

OTHER PRODUCT IN COMPANY COCA COLA

Sprite

Fanta Orange

BENEFIT DRINKING COCA COLA • Caffeine

– contains caffeine, a natural stimulant found in the coffee beans and tea leaves.

– makes you feel more alert when you are tired and might increase your performance when performing on certain tasks.

WHY COCA COLA IS DOMINATED IN BEVERAGE INDUSTRY? • Coca cola help for digestion• Coca or Killer Cola (Criticism of Coca Cola) • Marketing Strategic • Secret recipe formula • Publicity

ADVANTAGES OF COCA COLA • Psychological enjoyment of the taste.• To clean a toilet• To remove rust spots from chrome car bumpers• To clean corrosion from car battery terminals• To loosen a rusted bolt• To remove grease from clothes

DISADVANTAGES OF COCA COLA • Diabetes. • Weakened Bones And Risk Of Osteoporosis.• Dental Caries And Erosion• Kidney Damage.• Increased Blood Pressure• Dehydration

CONCLUSION• The Coca-Cola Company has to employ the highest quality

processes and establish standards which guarantee the production of a standardised product which meets each high expections of consumers and this happens when every time they drink a bottle or can of Coca-Cola.

REFERENCES• http://www.coca-colacompany.com/topics/business?rest=true

• http://www.esquire.com/food-drink/drinks/a17882/health-benefits-coca-cola-14962524/

• http://www.livestrong.com/article/475742-what-are-benefits-of-drinking-coke/

• http://www.coca-colacompany.com/brands/all/

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