co & associate sponsorship bangaldesh vs west indies 2014 series
DESCRIPTION
Cricket sponsorship in BangladeshTRANSCRIPT
Bangladesh vs West Indies TEST, ODI & T20i Series 2014
SCHEDULE
MATCHES DATES Venues
1st ODI Match 20th August, 2014 Grenada
2nd ODI Match 22nd August, 2014 Grenada
3rd ODI Match 25th August, 2014 St Kitts
T20i Match 27th August, 2014 St Kitts
1st Test Match 5-9 Sep, 2014 St Vincent
2nd Test Match 13-17 Sep, 2014 St Lucia
What Cricket Means To Bangladeshis
Cricket is the only sport that Bangladesh competes on world level
q With several win against all the top sides of the world over last few years Na5onal
Cricket Team became an icon and “hope” of the na5on.
q This team also embodies development of Bangladesh with its success.
q Associa5on with the success of this team enhance the image of the brand enormously.
The National Cricket Team is the passion of the nation.
Background of the series
q The Cricket Crazy Na5on is wai5ng for the upcoming West Indies Series (Away).
q Any company associa5ng with cricket by promo5ng its brand will greatly benefit from immense Television Coverage globally.
q Sponsoring this Away series will demonstrate sponsor company’s strength thus win confidence of the investors and consumers.
q Do not miss the opportunity to promote your Brand in the most watched event by Bangladeshi's all over the world.
West Indies tour of Bangladesh 2014
q Bangladesh Na5onal Cricket team is due to take on against their West Indies
Counterpart for 3 ODI, 1 T20 & 2 TEST, series during August-‐September, 2014. q Sponsorship of this series will create another major impact on TOM awareness
which is necessary for Brand Equity.
q It could be another winning Cricket series for Bangladesh on foreign soil.
q This series will be the ONLY away series of this year. q This series will create a strong & posi5ve image among the stakeholders as well
as in na5onal-‐interna5onal media.
Broadcast Plan
Country of Broadcast Potential Broadcaster ‘Live’
BANGLADESH BTV, GAZI TV
INDIA TEN CRICKET
PAKISTAN TEN CRICKET
SRI LANKA TEN CRICKET
MIDDLE EAST TEN CRICKET
EUROPE/UK SKY SPORTS, ZEE
US/CANADA WILLOW, SPORTS MAX
AUSTRALIA, NEW ZEALAND FOX SPORTS, SKYNZ
SOUTH AFRICA SUPER SPORT
While WICB guarantees that matches will be broadcast ‘LIVE’, broadcasters in each territory are yet to be finalized
Sponsorship Packages
TEST, ODI & T20 Series 2013 Venues: Harare & Bulawayo, Zimbabwe
CO SPONSOR PREMIUM
2 Position
ASSOCIATE SPONSOR STANDARD
4 Position
CO SPONSOR
2 Position
q NAMING RIGHTS OF BOWLING END : AT ONE END (WILL BE MENTIONED IN COMMENTARY & SHOWN
IN TV GRAPHICS- in whichever ground its available)
q SIGHT SCREEN: 1 SIGHT SCREEN FACE WILL BEAR “ASSOCIATE-PREMIUM” SPONSOR’S LOGO-
q 3D GROUND MATS: BESIDES TITLE SPONSOR’S LOGO -1 BOWLER MARK 3D GROUND MAT
q STATIC PERIMETER BOARDS : 8 PERIMETER BOARDS (3 METER X 1 METER EACH)
q LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared only)
q (Continued in next page)
Benefits of “CO-Premium” Sponsor
q BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW,
COMMENTATOR’s ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY *
q PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES
q BOUNDARY ROPE BRANDING : 25% OF BOUNDARY ROPE BRANDING * (Shared)
q BRANDING IN THE UMBRELLAS: 10 BRANDED UMBRELLAs of “CO-PREMIUM” SPONSOR
(Continued in next page)
Benefits of “CO-Premium” Sponsor
q NAMING RIGHT OF AWARDS : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET
TAKER or HIGHEST RUN SCORER
q RIGHTS TO GIVE: EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET TAKER or HIGHEST
RUN SCORER.
q BRANDING IN DUMMY CHEQUE : EITHER FASTEST FIFTY or SUPER SIXES AWARD & HIGHEST WICKET
TAKER or HIGHEST RUN SCORER.
q BRANDING IN THE PRACTICE NETS*: (SHARED – IN THE TEAM PRACTICE AREA)
(Continued in next page)
Benefits of “Associate-Premium” Sponsor
q OPPORTUNITY TO RUN PROMOTION:
q COMMENTATOR ENDORSEMENT: CO SPONSOR - PREMIUM’s BRAND/ PRODUCT WILL BE PROMOTED BY
THE COMMENTATORS.
q ALL PR MATERIALS / PROMOTIONS WILL HAVE ASSOCIATE-PREMIUM SPONSOR’S
LOGO. *(along with Title Sponsor , WICB & its Partners)
Benefits of “CO-Premium” Sponsor
q USD 200,000/- (Excluding Tax/VAT).
q Inclusive of all Production/Implementation cost and Prize money;
Your Investment: Per CO-Premium Sponsorship TEST; ODI & T20 Series
Prize Money Breakdown: Each CO-Premium Sponsor
q Fastest Fifty/Super Sixes: 500 USD Each (4 Nos.)
q Highest Wicket Taker/Highest Run Scorer: 1500 USD Each (2 Nos.)
ASSOCIATE SPONSOR
4 Position
q 3D GROUND SIGN: ASSOCIATE-STANDARD SPONSOR’S LOGO –ONE 3D GROUND SIGN IN MIDWICKET
q STATIC PERIMETER BOARDS : 4 PERIMETER BOARDS (3 METER X 1 METER EACH)
q LED BIG SCREEN: ADVERTISING ON THE LED BIG SCREEN (Shared-only)
(Continued in next page)
Benefits of “Associate” Sponsor
q BACK DROPs: LOGO PRESENCE (SHARED) IN PRESENTATION CEREMONY , FLASH INTERVIEW,
COMMENTATOR’s ROOM , PRESS CONFERENCE , TROPHY REVEALING CEREMONY *
q PRESENTATION CEREMONY : TO HAVE A REPRESENTATIVE ON STAGE TO GIVE PRIZES
(Continued in next page)
Benefits of “Associate-Standard” Sponsor
q NAMING RIGHT OF AWARDS : BEST CATCH OR SOLID PLAYER OF THE MATCH
q RIGHTS TO GIVE: BEST CATCH OR SOLID PLAYER OF THE MATCH
q BRANDING IN DUMMY CHEQUE : BEST CATCH OR SOLID PLAYER OF THE MATCH
q BRANDING IN THE PRACTICE NETS*: (SHARED – IN THE TEAM PRACTICE AREA)
Benefits of “Associate-Standard” Sponsor
q USD 75,000/- (Excluding Tax/VAT).
q Inclusive of all Production/Implementation cost and Prize money.
Your Investment: Per Associate-Standard Sponsorship TEST; ODI & T20 Series
Prize Money Breakdown: Each Associate-Standard Sponsor
q Best Catch/Solid Player of the Match: 500 USD Each (6 Nos.)
Return of Investment for Sponsors
Key Return of Investment
Increased Brand Image and top of the mind awareness by associaQon with Passion of the NaQon -‐ Cricket
6 billion taka worth of PR value -‐ by the means of Live TV coverage and press-‐electronic media coverage in Bangladesh
Opportunity to boost up sales/business -‐ by running campaigns like top 5 credit card user can fly to West Indies to watch the matches (example)
Customer loyalty & churn management -‐ customers can win branded, signed bats, balls, caps
Stakeholder management -‐ important stakeholders can be managed by full board hospitality during the matches.
Demonstrate sponsor company’s strength thus win confidence of the investors and consumers.
Branded Branches will make the clients as they are part of the NaQonal Pride.
Increased remi`ance as NRB clients will be more aware of Dhaka Bank
Strategic Qe-‐ups across all media enhancing benefits to Sponsor
• High-level media visibility & Significant positive media exposure
• Link your brand to established organizations associated with excellence
• Field level event signage and promotion opportunities
• National, international and online media coverage
• Opportunity to build your brand through social and digital media channels of
ambassadors
• Client entertainment and hospitality options
• Connect with fans globally
• Reach deeper into the heart of your target market
• PR activation
• Ticket allocation and VIP Hospitality opportunities
Other Benefits of The Sponsors
• 100% Payments to be made during the signing of the agreement– in favor of Total Sports Marketing
• Production work will be carried out by TSM to maintain the production qualities
• Implementation fee is included and in the respective sponsorship fees
• Above packages will be available on first come, first served basis • Display proof by way of digital snaps at the end of the match
• The art works need to reach TSM 15 days prior to the start of the series for satisfactory results on production qualities
• Price is excluding VAT & Taxes
Terms & Condition
THANK YOU